Director of E-Commerce

CTG Brands Inc.; Vaughan; On-site; CAD 120,000 - 180,000; Full time

Benefits offered by this job

Company events

Extended health care

Dental and vision care

Employee assistance program

Job summary

CTG Group seeks a Director of E-Commerce to lead brand, campaign, and communications strategy across CTG, Giftcraft, and Malinda. Drive end-to-end online business including customer acquisition, conversion, retention, and e-commerce P&L.

You will partner with senior leadership to translate business objectives into scalable e-commerce initiatives, aligning across channels, platforms, and teams to grow revenue and improve customer experience.

Qualifications

• Bachelor’s degree in Business, Marketing, E-commerce, or related field.
• 8+ years in e-commerce, digital commerce, or marketplace management.
• Proven experience with B2B wholesale platforms and B2C marketplaces (Amazon, Wayfair, Walmart).
• Strong understanding of online merchandising, category management, pricing, and promos.
• Hands-on with marketplace advertising platforms and performance optimization.
• Experience with demand forecasting, inventory planning, cross-functional collaboration.

Responsibilities

• Define and implement e-commerce strategy for B2B and B2C platforms such as Amazon, Wayfair, Walmart.
• Lead online merchandising, product selection, and category strategies with inventory and promotions.
• Manage relationships with buyers and account managers.
• Oversee daily e-commerce operations: sales, promotions, data analysis, digital merchandising.
• Measure and report ROI and KPIs for EVP.
• Lead ad campaign design and optimization based on data feedback.
• Forecast product demand and coordinate with warehouse and purchasing to meet stock levels.
• Evaluate customer experience across channels.

Skills

E-commerce Strategy

Marketplace Management

Data Analytics

P&L Management

Leadership

Negotiation

Brand & Merchandising

Stakeholder Management

Education

Bachelor's degree in Business/Marketing

Tools

Amazon Advertising

Wayfair Advertising

ROI Analytics Tools

Job description

Role Overview

CTG Group is seeking a Director of E-Commerce to lead brand, campaign, and communications strategy across three companies: CTG, Giftcraft, and Malinda.

The Director of E-commerce is responsible for driving the overall strategy, performance, and growth of the company’s online business. This role owns the end-to-end digital commerce experience—from customer acquisition and conversion to retention and lifetime value—while managing the e-commerce P&L. This role serves as a key strategic partner to senior leadership, translating business objectives into scalable e-commerce initiatives and ensuring alignment across channels, platforms, and teams.

Key Responsibilities

• Define and implement e-commerce strategy for third party B2B wholesale platforms and B2C marketplaces such as Amazon, Wayfair, and Walmart


• Identify market trends, new product launches/innovations, and stay up to date on trends in the e-commerce and retail industry


• Lead online merchandising and product selection to develop online category strategies, assortment management, and visual merchandising while ensuring the proper inventory, promotional, and marketing support


• Manage relationships with buyers and account managers on the merchant side


• Contract negotiations and review terms


• Responsible for leading daily e-commerce operation, including sales, promotions, data analysis, digital merchandising


• Measure and report performance of all eCommerce sales, digital marketing campaigns, and operational cost (ROI and KPIs) for EVP


• Lead the design and monitoring of advertising campaigns and refine as necessary based on data feedback


• Product forecast report and work closely with the warehouse, merchandising, and purchasing team in order to ensure the stock level is met based on its demand and growing trends


• Utilize strong analytical ability to evaluate B2B and B2C customer experience across multiple channels


• Other tasks assigned by management.

Qualifications

• Bachelor’s degree in Business, Marketing, E-commerce, or a related field


• 8+ years of experience in e-commerce, digital commerce, or marketplace management


• Proven experience managing B2B wholesale platforms and B2C marketplaces (Amazon, Wayfair, Walmart, or similar)


• Strong understanding of online merchandising, category management, pricing, and promotional strategy


• Hands-on experience with marketplace advertising platforms and performance optimization


• Demonstrated ability to analyze data, track KPIs/ROI, and translate insights into action


• Experience with demand forecasting, inventory planning, and cross-functional collaboration


• Strong negotiation and relationship management skills with merchant partners


• Excellent communication, leadership, and organizational skills

Benefits

• Company events


• Extended health care


• Dental and vision care


• Employee assistance program
  

  Why Join Us

  
  
  
  
  • Opportunity to work across three established and growing lifestyle brands.
  
  
  • Collaborative environment where creativity and innovation are encouraged.
  
  
  • Be part of a team shaping the future of our digital customer experience and brand storytelling.