Digital Marketing Lead

Mine & Yours; Vancouver, Toronto; On-site; CAD 95,000 - 130,000; Full time

Benefits offered by this job

Extended health

Dental & vision

Virtual healthcare

Employee discounts

Career development

Collaborative culture

Job summary

Mine & Yours, a leading Canadian luxury resale brand, seeks a highly organized Digital Marketing Lead to own paid media, email marketing, digital reporting, and ecommerce marketing initiatives. This role blends strategy with hands-on execution, supporting scale while preserving brand integrity.

Collaborate with Buying, Ecommerce, Retail, and Creative teams to drive campaigns, optimize performance, and deliver exceptional customer experiences in a fast-paced luxury environment.

Qualifications

• 3–5+ years of digital marketing, performance marketing, ecommerce marketing, or CRM experience.
• Solid understanding of Meta Ads Manager, Google Ads, Google Analytics, and Klaviyo.
• Proven ability to manage paid media campaigns focused on ROAS and conversions.

Responsibilities

• Lead paid media, email marketing, and ecommerce campaigns.
• Oversee day-to-day campaign execution and reporting.
• Collaborate with Buying, Ecommerce, Retail, and Creative teams for launches and promotions.
• Analyze performance data and optimize strategies for ROAS and growth.

Skills

Meta Ads Manager

Google Ads

Google Analytics

Klaviyo

Data analysis

Job description

About Us

Since 2013, Mine & Yours has been leading Canada’s luxury resale movement. We’re a recognized destination for buying and selling authentic pre‑owned luxury goods, serving a loyal in‑store and online community of fashion lovers worldwide.

Our vision is to create a fashion community that values luxury, quality, and sustainability. By extending the life of luxury pieces, we help reduce fashion waste while making high‑end fashion more accessible. What sets us apart is our highly curated collections and inspiring, welcoming boutiques where every visit brings the excitement of discovering something new.

Our Core Values

• Passion for Product - Every piece is a jewel, every detail matters.
• Connect and Uplift - We rise by lifting others.
• The Store is Our Stage - Every detail tells our story.
• Hustle Together - One team, one dream - we get it done.
• Sustainably Conscious - Mindful today, responsible for tomorrow.

These values shape how we lead, collaborate, and support one another while delivering exceptional experiences for our clients.

Position Overview

We are looking for a highly organized, analytical, and performance-driven Digital Marketing Lead to oversee paid media, email marketing, digital reporting, and ecommerce marketing initiatives. This role is ideal for someone who thrives in both strategy and execution, understands digital growth, and is excited to help scale a fast‑paced luxury ecommerce brand.

Key Responsibilities

Digital Marketing Strategy & Execution

• Lead digital marketing initiatives across paid media, email marketing, and ecommerce campaigns to support company growth targets
• Oversee day‑to‑day execution of digital campaigns, ensuring timelines, deliverables, and cross‑functional dependencies are managed effectively
• Ensure brand consistency and alignment across all digital customer touchpoints
• Collaborate closely with Buying, Ecommerce, Retail, and Creative teams to align storytelling across launches, promotions, and key campaigns
• Support campaign planning and digital go‑to‑market execution across ecommerce and retail initiatives

Paid Media & Performance Marketing

• Manage and optimize paid digital campaigns across Meta, Google, and emerging platforms
• Partner with internal and external teams on ad trafficking, reporting, creative testing, and weekly optimizations
• Monitor and report on ROAS, CPA, conversion rate, and customer acquisition performance
• Support budget pacing and campaign allocation to maximize efficiency and profitability
• Identify opportunities for growth through audience segmentation, retargeting strategies, and creative testing

Email Marketing & CRM

• Lead Klaviyo email marketing operations including campaign planning, segmentation, automated flows, A/B testing, and reporting
• Build and maintain email marketing calendars aligned with launches, promotions, and seasonal campaigns
• Develop strategies focused on customer retention, repeat purchase behavior, and lifecycle marketing
• Continuously optimize email performance through testing, reporting, and customer insights

Reporting & Analytics

• Maintain weekly and monthly reporting dashboards across paid media, email, and ecommerce performance
• Analyze campaign and customer data to identify trends, insights, and optimization opportunities
• Present actionable recommendations to leadership based on performance metrics
• Track KPIs related to acquisition, retention, conversion, and revenue growth

What We’re Looking For

• 3–5+ years experience in digital marketing, performance marketing, ecommerce marketing, or CRM
• Strong understanding of Meta Ads Manager, Google Ads, Google Analytics, and Klaviyo
• Proven experience managing and optimizing paid media campaigns focused on ROAS and conversion
• Strong analytical mindset with experience building reports and interpreting performance data
• Highly organized with strong project management and communication skills
• Comfortable working in a fast‑paced, entrepreneurial environment
• Passion for fashion, luxury, ecommerce, or resale is considered a strong asset

Why Join Mine & Yours

• Join one of Canada’s leading luxury resale companies
• Work at the intersection of fashion, sustainability, and ecommerce
• Be part of a collaborative, entrepreneurial, and fast‑growing team
• Opportunity to play a key role in shaping the future growth of the brand

Benefits & Perks

• Comprehensive benefits package including: extended health, dental, and vision care.
• Access to a virtual healthcare platform and Employee & Family Assistance Program.
• Generous product discount and exclusive access to curated inventory.
• Opportunities for professional development and growth within the business.
• A collaborative, entrepreneurial environment where your impact is visible.
• The opportunity to work alongside a passionate team with a shared love for luxury and fashion.

Our Commitment to Inclusion

At Mine & Yours, diversity, equity, and inclusion are central to who we are. We know these values strengthen our business, our team, and our impact in the world. We welcome all qualified candidates to apply and are committed to providing an inclusive and accessible experience for everyone.