Marketing and Communications Officer

CPA Calgary Chapter; Calgary; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

CPA Alberta is seeking a Marketing and Communications Officer to enhance the visibility of its brand through strategic marketing efforts. The successful candidate will develop and execute marketing strategies, lead social media initiatives, and collaborate closely with the Communications Manager. This role offers hybrid telecommuting options, allowing for a balance of in-office and remote work.

Qualifications

• 3-5 years of relevant work experience is an asset.
• Excellent verbal and written communication skills.
• Proficiency in Microsoft Office and marketing platforms.

Responsibilities

• Develop and execute marketing strategies for CPA Alberta.
• Plan and implement social media strategy.
• Conduct market research for marketing initiatives.

Skills

Verbal communication

Written communication

Interpersonal skills

Analytical thinking

Creative thinking

Problem-solving

Teamwork

Education

Post-secondary Degree or Diploma in marketing, communications, advertising, business administration, data analytics, or related field

Tools

Microsoft Office

Content management systems

Email marketing platforms

Job description

Job Details

Description

Come work with us!

Do you enjoy working collaboratively with a team and have experience developing and implementing creative marketing strategies? If so, keep reading!

The Marketing and Communications Officer will be part of the team responsible for providing general support to CPA Alberta's marketing and communications priorities. The position will be responsible for developing and executing strategies to market the CPA Alberta brand and products, services, and resources. This role reports to the Manager, Communications.

CPA Alberta has offices in Edmonton and Calgary and provides hybrid Telecommuting opportunities (working from home a maximum of three days a week).

Further information on the benefits of working with CPA Alberta can be found on our website here.

What You Bring

• Post-secondary Degree or Diploma in marketing, communications, advertising, business administration, data analytics, or related field
• Three to five years of relevant work experience is an asset
• Excellent verbal and written communication and interpersonal and presentation skills
• Ability to prioritize multiple deadlines and stay organized
• Excellent analytical, creative thinking, and problem-solving skills
• Proficiency working with Microsoft Office software—including Word, Excel, Outlook, and Teams—content management systems and email marketing platforms
• Experience in business writing, content creation, marketing, and promotional campaign planning
  
  

What You Will Be Doing

• Work closely with the Communications Manager to create and implement the organization’s marketing efforts to effectively promote the CPA Alberta brand and offerings
• Develop and execute marketing strategies to support the organization’s operational plans and strategic priorities, including methods to measure the effectiveness of marketing activities
• Plan and implement CPA Alberta’s social media strategy as co-lead of the social media team
• Conduct market research, forecasts, and trends to support marketing and communications initiatives and advise the communications team and internal business units on recommendations for improvement
• Lead the development and implementation of sales strategies for the online store, leveraging sales analytics to refine product assortments and drive targeted marketing efforts
• Lead the strategy and execution of external sponsorships in Alberta, including coordinating outward-facing sponsorships to promote the CPA brand with valuable stakeholders and identifying new sponsorship opportunities
• Contribute content for CPA Alberta initiatives, including:
• Articles and blog posts for online and print
• Digital content, including web copy and social media posts
• Speaking notes
• Marketing materials, such as brochures and ad copy
• Other duties as required
  

Why CPA Alberta

CPA Alberta is the professional regulatory organization representing Alberta’s approximately 32,000 Chartered Professional Accountants (CPAs). Alberta’s CPAs are among the more than 200,000 Canadian CPAs who provide financial and management expertise across the country and around the world, at every level and in every sector. CPA Alberta’s legislated mandate is to protect the interest of the public, protect the integrity of the profession, promote and increase the competence of Alberta CPAs, and regulate the conduct of Alberta CPAs.

We’d love to hear from you

If You Have Competency In

• Values & Ethics
• Teamwork & Adaptability
• Organizational Awareness
• Communication
• Analytical Thinking
• Judgement
• Planning & Organizing
• Results Management
  
  

Don’t meet every single requirement? If you’re excited about this role but your experience doesn’t align perfectly with every qualification shown, we encourage you to apply. You may be just the right candidate for this or other roles.

Working Specifications

• Fast-paced work environment
• Some travel may be required
• Occasional work outside of regular working hours may be required
• This position can be in either Calgary or Edmonton
  
  

CPA Alberta thanks all applicants for their interest and advises that we will contact only those selected for an interview.

Equal Employment Opportunity Statement

In its commitment to an equitable, diverse, and inclusive workforce, CPA Alberta welcomes applications from all qualified persons. We encourage members of equity groups (women, Black, Indigenous peoples, visible minorities, persons with disabilities, and LGBTQ2S+); and all those who may contribute to the further diversification of the organization to apply.

Please notify us if you require accommodation at any time during the recruitment process.