Marketing and Communications Director

IDRF; Toronto; On-site; CAD 90,000 - 150,000; Full time

Job summary

IDRF seeks a visionary Director of Marketing and Communications for a 12-month maternity leave to lead our global marketing, communications, and public relations strategy, expanding IDRF’s digital footprint and visibility across national and international audiences.

You will craft branding plans, drive digital campaigns, mentor a team, manage media relations, optimize our content and websites, and ensure messaging aligns with IDRF values while supporting fundraising and emergency appeals.

Qualifications

• 7+ years of experience leading marketing and communications initiatives, preferably in non-profit sectors.
• Bachelor’s degree or diploma in Marketing, Communications, or related field.
• Proficient with digital marketing platforms including GA4, Google Ads, and social media advertising.
• Demonstrated creativity in content creation and storytelling with strong design sense.
• Strong strategic thinking, problem solving, and project management skills.
• Excellent verbal and written English communication skills.
• Ability to prioritize tasks independently in a dynamic, multicultural environment.
• Ability to work under pressure and meet tight deadlines.
• Strong attention to detail and accuracy.
• Familiarity with the Canadian digital landscape, inclusive fundraising, and accessibility practices.
• Commitment to IDRF values of diversity, equity, and inclusion.

Responsibilities

• Lead marketing, communications, and public relations strategy to promote IDRF’s mission globally.
• Develop and oversee comprehensive branding and marketing plans.
• Drive innovative digital marketing strategies to boost brand awareness and online engagement.
• Manage and mentor a marketing and communications team.
• Oversee media relations, including outreach, press materials, and spokesperson prep.
• Serve as senior media contact and guide crisis communications.
• Approve public statements in line with IDRF branding and CRA requirements.
• Develop marketing campaigns for monthly, emergency, and seasonal programs.
• Manage digital platforms—websites, social media, email marketing—for accessibility and storytelling impact.
• Oversee website SEO optimization and engaging advertising landing pages.
• Create print and digital marketing collateral across channels.
• Coordinate with cross-functional teams to align messaging with goals.
• Analyze donor data and KPIs to refine campaigns.

Skills

Marketing leadership

Non-profit experience

Digital marketing

Content creation

Strategic thinking

Project management

English communication

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics 4

Google Ads

Social media ads

Job description

Director of Marketing and Communications - International Development and Relief Foundation (Mat Leave - 12 months)

Duration: 12 Months

At IDRF we seek a visionary Director of Marketing and Communications for a 12-month maternity leave term. This role will lead our marketing, communications, and public relations strategy to promote IDRF's mission globally and expand and deepen our digital footprint.

• Craft and oversee a comprehensive branding and marketing strategy to spotlight IDRF's charitable activities at national and international levels.
• Lead innovative digital marketing strategies, driving brand awareness, online engagement, and traffic.
• Manage and mentor a marketing and communications team to maintain a strong brand voice and foster growth within the team.
• Oversee IDRF's public relations and media relations strategy, including proactive media outreach, press releases, and spokesperson preparation.
• Act as a senior point of contact for media inquiries and lead reputation and crisis communications, particularly during emergency appeals and sensitive humanitarian contexts.
• Review and approve public statements and media materials to ensure accuracy, consistency with IDRF's brand and values, and compliance with CRA requirements.
• Develop and execute marketing campaigns for IDRF's diverse initiatives, including monthly, emergency, and seasonal programs.
• Manage and enhance our digital platforms including websites, social media, and email marketing, focusing on accessibility, aesthetics, and storytelling of our impact.
• Oversee the website, optimize for SEO, and create engaging advertising landing pages.
• Develop and oversee the production of print and digital marketing collateral, including mailers, brochures, videos, reports, graphics, ads, and other promotional materials.
• Collaborate with cross-functional teams to align marketing strategies with organizational goals and establish cohesive messaging.
• Analyze donor data and marketing KPIs to refine campaigns and increase effectiveness.
• Stay ahead of digital trends, recommending proactive strategies to bolster IDRF's online presence.
• Manage the marketing budget, ensuring that resources are allocated effectively and remain cost-effective.

Qualifications & Competencies

• 7+ years' experience leading successful marketing and communications initiatives, with a strong preference for experience in the non-profit sector.
• Bachelor's degree or College Diploma in Marketing, Communications, or relevant field.
• Proficiency in digital marketing principles and platforms, including Google Analytics 4, Google Ads, and social media advertising.
• Demonstrated creativity in content creation and storytelling with an eye for design.
• Strong strategic thinking, problem-solving, and project management skills.
• Exceptional verbal and written communication skills in English.
• Ability to independently prioritize tasks and thrive in a dynamic, multicultural environment.
• Ability to work under pressure and meet tight deadlines.
• Strong attention to detail.
• Familiarity with the Canadian digital landscape, inclusive fundraising, and accessibility practices.
• A commitment to embody and promote IDRF's values of diversity, equity, and inclusion.

What We Offer:

IDRF values diversity, equity, and inclusion and invites candidates from various backgrounds to join our mission-driven team. We provide a supportive and inclusive workplace culture and are committed to our staff's professional development and well-being.

Embark on a journey with IDRF where your innovative strategies and passion for social impact can flourish.