Global Marketing & Communications Director (12-Month)

IDRF; Toronto; On-site; CAD 90,000 - 150,000; Full time

Job summary

IDRF seeks a visionary Director of Marketing and Communications for a 12-month maternity leave to lead our global marketing, communications, and public relations strategy, expanding IDRF’s digital footprint and visibility across national and international audiences.

You will craft branding plans, drive digital campaigns, mentor a team, manage media relations, optimize our content and websites, and ensure messaging aligns with IDRF values while supporting fundraising and emergency appeals.

Qualifications

• 7+ years of experience leading marketing and communications initiatives, preferably in non-profit sectors.
• Bachelor’s degree or diploma in Marketing, Communications, or related field.
• Proficient with digital marketing platforms including GA4, Google Ads, and social media advertising.
• Demonstrated creativity in content creation and storytelling with strong design sense.
• Strong strategic thinking, problem solving, and project management skills.
• Excellent verbal and written English communication skills.
• Ability to prioritize tasks independently in a dynamic, multicultural environment.
• Ability to work under pressure and meet tight deadlines.
• Strong attention to detail and accuracy.
• Familiarity with the Canadian digital landscape, inclusive fundraising, and accessibility practices.
• Commitment to IDRF values of diversity, equity, and inclusion.

Responsibilities

• Lead marketing, communications, and public relations strategy to promote IDRF’s mission globally.
• Develop and oversee comprehensive branding and marketing plans.
• Drive innovative digital marketing strategies to boost brand awareness and online engagement.
• Manage and mentor a marketing and communications team.
• Oversee media relations, including outreach, press materials, and spokesperson prep.
• Serve as senior media contact and guide crisis communications.
• Approve public statements in line with IDRF branding and CRA requirements.
• Develop marketing campaigns for monthly, emergency, and seasonal programs.
• Manage digital platforms—websites, social media, email marketing—for accessibility and storytelling impact.
• Oversee website SEO optimization and engaging advertising landing pages.
• Create print and digital marketing collateral across channels.
• Coordinate with cross-functional teams to align messaging with goals.
• Analyze donor data and KPIs to refine campaigns.

Skills

Marketing leadership

Non-profit experience

Digital marketing

Content creation

Strategic thinking

Project management

English communication

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics 4

Google Ads

Social media ads

Job description

IDRF seeks a visionary Director of Marketing and Communications for a 12-month maternity leave to lead our global marketing, communications, and public relations strategy, expanding IDRF’s digital footprint and visibility across national and international audiences.

You will craft branding plans, drive digital campaigns, mentor a team, manage media relations, optimize our content and websites, and ensure messaging aligns with IDRF values while supporting fundraising and emergency appeals.