Market Research Analyst

Vosyn Inc; Old Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

An innovative firm is seeking a Market Research Analyst to play a pivotal role in driving business development and strategic insights. This position blends market research with data analysis to uncover trends and optimize outreach efforts. You will collaborate with a dynamic team, leveraging cutting-edge tools like HubSpot and Tableau to deliver actionable insights that shape strategic decisions. If you are passionate about data-driven growth and thrive in a fast-paced environment, this opportunity is perfect for you. Join a company at the forefront of communication and sustainability as it prepares for a transformative IPO.

Qualifications

• Experience in market research and data analysis is essential.
• Strong analytical skills with the ability to interpret complex data.

Responsibilities

• Conduct comprehensive market analysis to identify trends and opportunities.
• Analyze outreach campaign data to optimize prospecting strategies.

Skills

Market Research

Data Analysis

Analytical Skills

Communication Skills

Organizational Skills

Education

Bachelor’s degree in Business, Economics, or Data Analytics

Advanced degree preferred

Tools

HubSpot

Google Suite

Tableau

Job description

Lead Generation/Prospect/Client Acquisition LEAD GENERATION SPECIALIST

MARKET RESEARCH ANALYST

Job Title: Market Research Analyst

Level: Mid-Level

Department: Business Development

Work Location: Remote (with hybrid options in Toronto)

Compensation: Competitive Salary with Performance Bonuses

About Us: Vosyn is redefining communication and sustainability by merging cutting-edge AI technology with innovative strategies. As we prepare for a transformative IPO, our Business Development team is central to driving growth, identifying opportunities, and optimizing outreach. Join a dynamic team that values data-driven decision-making, strategic insights, and meaningful impact.

About the Role: We are seeking a versatile and analytical Market & Prospect Analyst to bridge market research and prospect data optimization. This role combines macro-level market analysis with micro-level prospect engagement strategies to enhance Vosyn’s business development efforts. You will analyze market trends, evaluate outreach performance, and deliver actionable insights that shape strategic decisions and optimize prospecting workflows.

Key Responsibilities:

Market Research:

1. Conduct comprehensive market analysis to identify trends, risks, and opportunities relevant to Vosyn’s strategic objectives.
2. Develop industry and competitor profiles to inform capital markets and business development strategies.
3. Monitor global economic developments, regulatory changes, and emerging technologies to guide decision-making.
4. Prepare detailed market insights reports for leadership and stakeholders.

Prospect Data Analysis:

1. Analyze outreach campaign data to identify patterns, optimize prospecting strategies, and improve conversion rates.
2. Collaborate with the business development team to refine segmentation, targeting, and messaging approaches.
3. Utilize tools like HubSpot, Google Suite, and Tableau to track and report on prospect engagement metrics.
4. Create dashboards and data visualizations to communicate outreach performance insights.

Integrated Insights:

1. Synthesize findings from market research and prospect data analysis to provide cohesive recommendations.
2. Develop actionable strategies that align market opportunities with optimized outreach initiatives.
3. Support the development of scalable workflows and frameworks for market and prospect analysis.

About You:

1. Bachelor’s degree in Business, Economics, Data Analytics, or a related field; advanced degree preferred.
2. Demonstrated experience in market research, data analysis, or a similar role.
3. Proficiency with tools like HubSpot, Google Suite, Tableau, and CRM platforms, including expertise in creating visualizations with Tableau.
4. Strong analytical skills with the ability to interpret complex data and present actionable insights.
5. Excellent organizational and communication skills, with a keen attention to detail.
6. Ability to work independently and collaboratively in a fast-paced environment.
7. Passionate about leveraging data to drive business growth and innovation.