Manager, SEO at Groupe Dynamite Inc.

Groupe Dynamite Inc.; Mount Royal; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Bonuses

RRSP matching

Insurance

Employee discount

Private sample sales

Flexible vacation

Job summary

Groupe Dynamite Inc. in Montréal seeks an SEO Manager to lead strategy and execution across GARAGE and DYNAMITE brands, including GEO/AEO, to grow digital traffic and revenues and support global expansion.

You will manage a team of SEO specialists and partner with IT, UX, Content, and E-commerce. The role demands a hands-on leader with deep technical SEO expertise, GA4, GTM, and AI‑search optimization, plus strong communication and cross‑functional collaboration to turn data into results and

Qualifications

• 5-7+ years of experience in SEO and digital performance, including 2+ years leading a team.
• Expert knowledge of GA4, Google Tag Manager, Google Search Console, Google Business Profile, Bing Webmaster Tools/Editor.
• Working knowledge of GEO/AEO and AI-search optimization—structuring and evaluating content for AI Overviews, ChatGPT, Perplexity and other LLM-driven surfaces, and tracking AI-referral/citation performance.
• Deep technical SEO expertise—robots.txt, metadata, crawl budget and site speed optimization—with the credibility to guide IT/Dev teams on implementation.
• Excellent leadership, coaching, and interpersonal skills, with strong written and verbal communication.

Responsibilities

• Own and evolve the SEO strategy and roadmap to grow North American digital traffic and revenue and support global brand expansion;
• Lead GEO/AEO transition and build roadmap, tooling, and team capability needed to shift to AI-driven surfaces;
• Manage, coach, and develop a team of SEO Specialists/Coordinators—setting priorities, reviewing deliverables, and building capabilities;
• Direct ongoing technical SEO oversight and coordinate with IT/UX/Digital Product to optimize speed and performance;
• Guide keyword strategy and online search to deliver ROI against KPIs, partnering with Marketing and Content teams;
• Define and track AI-search visibility metrics and report to senior leadership;
• Conduct competitive intelligence and translate findings into actionable recommendations;
• Represent SEO in cross-functional and E-commerce planning.

Skills

SEO strategy

Team leadership

Technical SEO

GA4

GTM

Search Console

AI optimization

GEO/AEO

Content strategy

Cross-functional collaboration

Communication

Job description

Location: Mont-royal, QC, CA.

Contract: Full time.

Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975. Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.

Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

Job Summary:

We are looking for an SEO Manager to lead all search engine optimization strategy and execution across our GARAGE and DYNAMITE brands—including our transition into Generative and Answer Engine Optimization (GEO/AEO)—growing our digital traffic and revenues, and extending our brands globally, both online and offline. You will manage a team of SEO Specialists and partner with senior stakeholders across IT, UX, Content and E-commerce to turn data-driven insight into results.

Main Responsibilities:

• SEO Strategy & Roadmap: Own and evolve the SEO strategy and roadmap to grow North American digital traffic and revenue and support global brand expansion;
• AI Search Leadership (GEO/AEO): Lead the brand’s transition from traditional search optimization to Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)—structuring content, data, and site architecture so it is discoverable and citable by AI Overviews, ChatGPT, Perplexity, and other LLM- driven surfaces, as well as building the roadmap, tooling, and team capability needed to make that shift;
• Team Leadership: Manage, coach, and develop a team of SEO Specialists/Coordinators—setting priorities, reviewing deliverables, and building the team’s technical and strategic SEO capabilities;
• Technical SEO Oversight: Direct ongoing monitoring of the websites and mobile apps to address technical errors and optimize site speed, while leading the digital performance roadmap in close partnership with IT, UX and Digital Product teams;
• Keyword & Content Strategy: Guide keyword strategy and online search strategy to deliver optimal ROI against established KPIs, and partner with Marketing and Content teams to embed SEO best practices into content production;
• AI Visibility Measurement & Reporting: Define and track AI-search visibility metrics (LLM citations, AI Overview appearances, share of voice in AI-generated answers) alongside traditional organic KPIs, and report on the evolving mix of organic vs. AI-referred traffic to senior leadership;
• Competitive Intelligence: Direct ongoing research and reporting on competitors’ SEO, paid search and display strategies, translating findings into actionable recommendations for leadership;
• Cross-Functional Leadership: Represent SEO in cross-functional and E-commerce planning, championing new initiatives and influencing prioritization across Marketing, IT, UX, and Content.

Qualifications:

• 5-7+ years of experience in SEO and digital performance, including 2+ years managing or leading a team;
• Expert knowledge of GA4, Google Tag Manager, Google Search Console, Google Business Profile, Bing Webmaster Tools/Editor;
• Working knowledge of GEO/AEO and AI-search optimization—structuring and evaluating content for AI Overviews, ChatGPT, Perplexity and other LLM-driven surfaces, and tracking AI-referral/citation performance;
• Deep technical SEO expertise—robots.txt, metadata, crawl budget and site speed optimization—with the credibility to guide IT/Dev teams on implementation;
• Excellent leadership, coaching, and interpersonal skills, with strong written and verbal communication.

Assets:

• Experience presenting SEO strategy and results to senior/executive stakeholders;
• Strong attention to detail and superior organizational skills;
• Highly adaptable leader skilled at managing ambiguity with demonstrated flexibility in operational agility;
• Ability to align team and personal deliverables with business objectives;
• Ability to manage short- and long-term deadlines across multiple projects and team members;
• Be able to make tough decisions;
• Thrive in the face of change with a strong sense of urgency;
• Challenge the status quo by contributing impactful ideas and solutions;
• Build partnerships and prioritize collaboration;
• Present information in an effective and concise manner;
• Be proactive and exceed expected results.

Compensation & Benefits:

• A comprehensive compensation package that includes performance-driven bonuses;
• A group retirement savings program with employer matching;
• Flexible group insurance with personalized coverage that meets your needs;
• An employee discount at Garage and Dynamite;
• Exclusive private sample sales;
• A flexible vacation policy;
• And more!

GDI has been repeatedly voted one of Montréal’s Top Employers and one of Canada’s Top Employers for Young People.

Our promise… No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity.

Candidates that are retained will be called for an interview.