Groupe Dynamite Inc. Manager, SEO

Groupe Dynamite Inc.; Mount Royal; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Performance bonuses

Retirement plan with employer matching

Insurance

Employee discount

Private sample sales

Flexible vacation

Job summary

Groupe Dynamite Inc. in Montréal seeks an SEO Manager to lead all search strategy and execution for GARAGE and DYNAMITE brands, including the transition into Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to grow digital traffic and revenue, globally.

You will manage a team of SEO specialists and collaborate with IT, UX, Content and E-commerce to translate data-driven insights into measurable results.

Qualifications

• 5-7+ years of SEO and digital performance experience, including team leadership.
• Expert knowledge of GA4, GSC, GTM, and Bing Webmaster Tools/Editor.
• Experience with GEO/AEO and AI-search optimization.
• Deep technical SEO expertise with guidance to IT/Dev teams.
• Strong leadership and communication skills.

Responsibilities

• Own and evolve SEO strategy and roadmap to grow North American digital traffic and revenue.
• Lead GEO/AEO transition and structure content for AI Overviews and LLM surfaces.
• Manage and develop a team of SEO Specialists.
• Oversee technical SEO and ensure site speed improvements with IT and UX.
• Define keyword strategy and align with Marketing and Content teams.
• Define AI visibility metrics and report on organic vs AI-referred traffic.
• Conduct competitive intelligence and translate findings for leadership.
• Represent SEO in cross-functional planning and drive initiatives.

Skills

SEO leadership

Team management

GA4 & Analytics

AI/Gen AI optimization

Technical SEO

Tools

Google Search Console

Google Tag Manager

Bing Webmaster Tools

Job description

Overview

Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.

Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.

Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

Job Summary:

We are looking for an SEO Manager to lead all search engine optimization strategy and execution across our GARAGE and DYNAMITE brands-including our transition into Generative and Answer Engine Optimization (GEO/AEO)-growing our digital traffic and revenues, and extending our brands globally, both online and offline. You will manage a team of SEO Specialists and partner with senior stakeholders across IT, UX, Content and E-commerce to turn data-driven insight into results.

Main Responsibilites:

• SEO Strategy & Roadmap: Own and evolve the SEO strategy and roadmap to grow North American digital traffic and revenue and support global brand expansion;
• AI Search Leadership (GEO/AEO): Lead the brand's transition from traditional search optimization to Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)-structuring content, data, and site architecture so it is discoverable and citable by AI Overviews, ChatGPT, Perplexity, and other LLM- driven surfaces, as well as building the roadmap, tooling, and team capability needed to make that shift;
• Team Leadership: Manage, coach, and develop a team of SEO Specialists/Coordinators-setting priorities, reviewing deliverables, and building the team's technical and strategic SEO capabilities;
• Technical SEO Oversight: Direct ongoing monitoring of the websites and mobile apps to address technical errors and optimize site speed, while leading the digital performance roadmap in close partnership with IT, UX and Digital Product teams;
• Keyword & Content Strategy: Guide keyword strategy and online search strategy to deliver optimal ROI against established KPIs, and partner with Marketing and Content teams to embed SEO best practices into content production;
• AI Visibility Measurement & Reporting: Define and track AI-search visibility metrics (LLM citations, AI Overview appearances, share of voice in AI-generated answers) alongside traditional organic KPIs, and report on the evolving mix of organic vs. AI-referred traffic to senior leadership;
• Competitive Intelligence: Direct ongoing research and reporting on competitors' SEO, paid search and display strategies, translating findings into actionable recommendations for leadership;
• Cross-Functional Leadership: Represent SEO in cross-functional and E-commerce planning, championing new initiatives and influencing prioritization across Marketing, IT, UX, and Content.

Qualifications:

• 5-7+ years of experience in SEO and digital performance, including 2+ years managing or leading a team;
• Expert knowledge of GA4, Google Tag Manager, Google Search Console, Google Business Profile, Bing Webmaster Tools/Editor;
• Working knowledge of GEO/AEO and AI-search optimization-structuring and evaluating content for AI Overviews, ChatGPT, Perplexity and other LLM-driven surfaces, and tracking AI-referral/citation performance;
• Deep technical SEO expertise-robots.txt, metadata, crawl budget and site speed optimization-with the credibility to guide IT/Dev teams on implementation;
• Excellent leadership, coaching, and interpersonal skills, with strong written and verbal communication.

Assets:

• Experience presenting SEO strategy and results to senior/executive stakeholders;
• Strong attention to detail and superior organizational skills;
• Highly adaptable leader skilled at managing ambiguity with demonstrated flexibility in operational agility;
• Ability to align team and personal deliverables with business objectives;
• Ability to manage short- and long-term deadlines across multiple projects and team members;
• Be able to make tough decisions;
• Thrive in the face of change with a strong sense of urgency;
• Challenge the status quo by contributing impactful ideas and solutions;
• Build partnerships and prioritize collaboration;
• Present information in an effective and concise manner;
• Be proactive and exceed expected results.

At GDI, you will be part of a growing organization that understands the importance of investing in people and offers you:

• A comprehensive compensation package that includes performance-driven bonuses;
• A group retirement savings program with employer matching;
• Flexible group insurance with personalized coverage that meets your needs;
• An employee discount at Garage and Dynamite;
• Exclusive private sample sales;
• A flexible vacation policy;
• And more!

GDI has been repeatedly voted one of Montréal's Top Employers and one of Canada's Top Employers for Young People.

Our promise...

No day will be like the last-we aim to be better today than we were yesterday. We are committed to employment equity.

Candidates that are retained will be called for an interview.