Specialist, Integrated Marketing

Groupe Dynamite Inc.; Mount Royal; On-site; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Bonuses

RRSP matching

Insurance

Employee discount

Private sample sales

Flexible vacation

Job summary

Groupe Dynamite Inc. in Montréal is seeking an Integrated Marketing Specialist to craft and execute cross-channel campaigns across website, app, emails, SMS, and push notifications.

You will lead content planning and ensure successful execution on all digital channels. You will collaborate with E‑commerce, Merchandising and Creative teams to optimize content, adapt strategies to reactive business needs, and support GDI’s omni‑channel transformation into a tech-first fashion disruptor.

Qualifications

• University degree in Marketing or related field.
• 3–5 years of related work experience.
• Excellent knowledge of Microsoft Office and Google Suite.
• Experience with Google Analytics an asset.
• Strong written and verbal communication skills in French and English.
• Well established business sense.
• Exceptional written communication skills.
• Excellent organizational and project management skills.
• Ability to prioritize, adapt and meet fast turnaround deadlines.
• Proven collaborative team player.
• Detail-oriented and analytical.

Responsibilities

• Develop omni-channel go-to-market and channel strategies that support brand initiatives.
• Build the brand’s digital content calendar across owned and paid channels.
• Lead monthly cross-functional editorial meetings to align on content objectives, collateral, and timelines.
• Create clear and concise content briefs (marketing, CRM, web).
• Develop workback schedules and optimize production workflows to meet deadlines.
• Coordinate with E-commerce, Merchandising and Creative to ensure consistent messaging across media.
• Analyze product performance, customer behavior insights and CRM data to optimize content and ecommerce metrics.
• Lead planning and coordination of content projects with cross-functional partners.
• Integrate CRM projects (A/B testing, personalization, loyalty, acquisition and retention) into content calendar.
• Assist Sr. Marketing Manager with planning, presentations and post-mortems for campaigns and launches.
• Participate in cross-functional brainstorming sessions.

Skills

MS Office

Google Suite

Google Analytics

Bilingual English/French

Written communication

Organizational skills

Project management

Prioritization

Collaboration

Analytical

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Job description

Overview

Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.

Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.

Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

Job Summary:

The Marketing team is looking for an Integrated Marketing Specialist to be responsible for developing and implementing integrated marketing strategies across all channels to support key brand initiatives. In close collaboration with cross functional teams, you will lead content planning and ensure the successful execution of content on all digital channels including the website, mobile app, emails, SMS, and web and push notifications. You will also be responsible for adapting and optimizing content strategies based on reactive business needs, insights, and performance.You will be involved in our ongoing transformation from a traditional brick & mortar retailer, to an omni-channel leader and tech-first fashion disruptor.

Main Responsibilities:

• Develop omni-channel go-to-market and channel strategies that support the brand’s strategic initiatives including key launches, store initiatives, and promotions;
• Build the brand’s digital content calendar across all owned and paid digital channels;
• Lead monthly cross-functional editorial meetings to align on content objectives, collateral, and timelines;
• Create clear and concise content briefs (marketing, CRM, web), ensuring best practices are in place;
• Develop workback schedules and optimize existing production workflows to drive project efficiency in order to meet deadlines;
• Work closely with cross-functional partners in E-commerce, Merchandising and Creative to align weekly content cadence across owned, paid and earned channels, ensuring consistent, brand-aligned messaging across all media;
• Analyze product performance, customer behavior insights and CRM data to optimize content across all channels, deliver on financial plans, and continuously improve E-commerce metrics;
• Lead the planning and coordination of content projects that drive business growth, working closely with various partners to set alignment on delivery timelines and targets;
• Integrate all CRM projects such as A/B testing, personalization, loyalty, and acquisition and retention campaigns into the content calendar;
• Assist the Sr. Marketing Manager with planning, presentations and post-mortems for all seasonal campaigns and key product launches;
• Participate in cross-functional brainstorming sessions.

Qualifications:

• University degree in Marketing or related field;
• 3-5 years of related work experience;
• Excellent knowledge of Microsoft Office and Google Suite;
• Experience with Google Analytics an asset;
• Strong written and verbal communication skills both in French and English;
• Well established business sense;
• Exceptional written communication skills;
• Excellent organizational and project management skills;
• Ability to prioritize, adapt and meet fast turnaround deadlines;
• Proven collaborative team player;
• Detail-oriented and analytical.

At GDI, you will be part of a growing organization that understands the importance of investing in people and offers you:

• A comprehensive compensation package that includes performance-driven bonuses;
• A group retirement savings program with employer matching;
• Flexible group insurance with personalized coverage that meets your needs;
• An employee discount at Garage and Dynamite;
• Exclusive private sample sales;
• A flexible vacation policy;
• And more!

GDI has been repeatedly voted one of Montréal’s Top Employers and one of Canada’s Top Employers for Young People.

Our promise…No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity.

Candidates that are retained will be called for an interview.#NR-LI1