Manager, SEO

Groupe Dynamite Inc.; Mount Royal; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Performance bonuses

Employer matching retirement plan

Employee discount at Garage and Dynamy

Job summary

Groupe Dynamite Inc. in Montréal seeks an experienced SEO Manager to lead the end-to-end search optimization for GARAGE and DYNAMITE brands. You will guide strategy, manage data-driven initiatives, and drive traffic growth across North America and beyond.

You will lead a team of SEO Specialists, collaborate with IT, UX, Content and E-commerce teams, and advance the brand into Generative and Answer Engine Optimization (GEO/AEO) to stay ahead of AI-driven search surfaces.

Qualifications

• 5-7+ years in SEO and digital performance, including 2+ years leading a team.
• Expert knowledge of GA4, GTM, GSC, Google Business Profile, Bing Webmaster Tools/Editor.
• Working knowledge of GEO/AEO and AI-search optimization and tracking AI-referral/citation performance.
• Deep technical SEO expertise—robots.txt, metadata, crawl budget, site speed optimization.
• Excellent leadership, coaching, and interpersonal skills, with strong written and verbal communication.

Responsibilities

• SEO Strategy & Roadmap: Own and evolve the SEO strategy and roadmap to grow North American digital traffic and revenue and support global brand expansion.
• AI Search Leadership (GEO/AEO): Lead the brand’s transition to Generative Engine Optimization and Answer Engine Optimization, structuring content and data for AI surfaces.
• Team Leadership: Manage, coach, and develop SEOSpecialists/Coordinators, setting priorities and delivering quality outputs.
• Technical SEO Oversight: Monitor websites and apps for technical errors and optimize site speed; collaborate with IT, UX and Digital Product teams.
• Keyword & Content Strategy: Guide keyword strategy and embed SEO best practices into content production with Marketing and Content teams.
• AI Visibility Measurement & Reporting: Define AI-search visibility metrics and report on organic vs. AI-driven traffic to leadership.
• Competitive Intelligence: Research competitors’ SEO and paid strategies; translate findings into actionable recommendations.
• Cross-Functional Leadership: Represent SEO in cross-functional and E-commerce planning, influence prioritization across Marketing, IT, UX, and Content.

Skills

GA4 & GTM

SEO leadership

Technical SEO

AI/LLM optimization

Team management

Tools

GA4

Google Tag Manager

Google Search Console

Bing Webmaster Tools

Job description

Overview

Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.

Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.

Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

Job Summary:

We are looking for an SEO Manager to lead all search engine optimization strategy and execution across our GARAGE and DYNAMITE brands—including our transition into Generative and Answer Engine Optimization (GEO/AEO)—growing our digital traffic and revenues, and extending our brands globally, both online and offline. You will manage a team of SEO Specialists and partner with senior stakeholders across IT, UX, Content and E-commerce to turn data-driven insight into results.

Main Responsibilites:

• SEO Strategy & Roadmap: Own and evolve the SEO strategy and roadmap to growNorth American digital traffic and revenue and support global brand expansion;
• AI Search Leadership (GEO/AEO): Lead the brand’s transition from traditionalsearch optimization to Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)—structuring content, data, and site architecture so it isdiscoverable and citable by AI Overviews, ChatGPT, Perplexity, and other LLM- driven surfaces, as well as building the roadmap, tooling, and team capability needed to make that shift;
• Team Leadership: Manage, coach, and develop a team of SEOSpecialists/Coordinators—setting priorities, reviewing deliverables, and building the team’s technical and strategic SEO capabilities;
• Technical SEO Oversight: Direct ongoing monitoring of the websites and mobileapps to address technical errors and optimize site speed, while leading the digital performance roadmap in close partnership with IT, UX and Digital Product teams;
• Keyword & Content Strategy: Guide keyword strategy and online search strategyto deliver optimal ROI against established KPIs, and partner with Marketing and Content teams to embed SEO best practices into content production;
• AI Visibility Measurement & Reporting: Define and track AI-search visibilitymetrics (LLM citations, AI Overview appearances, share of voice in AI-generated answers) alongside traditional organic KPIs, and report on the evolving mix of organic vs. AI-referred traffic to senior leadership;
• Competitive Intelligence: Direct ongoing research and reporting on competitors’SEO, paid search and display strategies, translating findings into actionable recommendations for leadership;
• Cross-Functional Leadership: Represent SEO in cross-functional and E-commerceplanning, championing new initiatives and influencing prioritization across Marketing, IT, UX, and Content.

Qualifications:

• 5-7+ years of experience in SEO and digital performance, including 2+ yearsmanaging or leading a team;
• Expert knowledge of GA4, Google Tag Manager, Google Search Console, GoogleBusiness Profile, Bing Webmaster Tools/Editor;
• Working knowledge of GEO/AEO and AI-search optimization—structuring andevaluating content for AI Overviews, ChatGPT, Perplexity and other LLM-drivensurfaces, and tracking AI-referral/citation performance;
• Deep technical SEO expertise—robots.txt, metadata, crawl budget and site speedoptimization—with the credibility to guide IT/Dev teams on implementation;
• Excellent leadership, coaching, and interpersonal skills, with strong written andverbal communication.

Assets:

• Experience presenting SEO strategy and results to senior/executive stakeholders;
• Strong attention to detail and superior organizational skills;
• Highly adaptable leader skilled at managing ambiguity with demonstrated flexibility inoperational agility;
• Ability to align team and personal deliverables with business objectives;
• Ability to manage short- and long-term deadlines across multiple projects and team members;
• Be able to make tough decisions;
• Thrive in the face of change with a strong sense of urgency;
• Challenge the status quo by contributing impactful ideas and solutions;
• Build partnerships and prioritize collaboration;
• Present information in an effective and concise manner;
• Be proactive and exceed expected results.

At GDI, you will be part of a growing organization that understands the importance of investing in people and offers you:

• A comprehensive compensation package that includes performance-driven bonuses;
• A group retirement savings program with employer matching;
• Flexible group insurance with personalized coverage that meets your needs;
• An employee discount at Garage and Dynamite;
• Exclusive private sample sales;
• A flexible vacation policy;
• And more!

GDI has been repeatedly voted one of Montréal’s Top Employers and one of Canada’s Top Employers for Young People.

Our promise…

No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity.

Candidates that are retained will be called for an interview.