Manager, SEO & AI Discovery

dentsu; Toronto; On-site; CAD 92,000 - 107,000; Full time

Benefits offered by this job

Medical, vision, dental insurance

Life insurance

Short-term & long-term disability

401k

Flexible PTO

15+ paid holidays

Paid sick leave

Paid parental leave

Job summary

Merkle, part of Dentsu, seeks a Manager, SEO & AI Discovery in Chicago to lead SEO strategy across client portfolios. You will own audits, set program direction, translate performance into business outcomes, and guide on-page, content, and AI-enabled discovery work.

You will mentor staff, drive account growth, and refine measurement frameworks. The role blends technical SEO, content strategy, and AI-driven analysis with client advisory, delivering actionable recommendations and ensuring

Qualifications

• 3+ years of progressive SEO experience in agency or multi-stakeholder environment.
• Strong capability across crawl, indexation, rendering, site architecture, and JavaScript SEO.
• Ability to translate analytics into business-relevant recommendations.

Responsibilities

• Lead SEO strategy across assigned accounts and connect recommendations to client goals.
• Serve as day-to-day search lead, building trusted client relationships.
• Own complex SEO/AI audits across technical, content, and AI visibility.
• Develop measurement frameworks linking organic visibility to business outcomes.
• Turn data into decisions using GSC, GA4, crawl tools, and rank trackers.
• Create prioritized actionable recommendations for client, content, and engineering teams.
• Lead technical SEO workstreams covering crawl, indexation, rendering, and Core Web Vitals.
• Advance content and AI Search visibility through topical authority and SERP analysis.
• Own delivery quality with scoping, planning, QA, and timelines.
• Mentor junior staff and support account growth through pitches and renewals.

Skills

SEO strategy

Technical SEO

AI discovery

Client advisory

Data interpretation

Tools

Google Search Console

GA4

Screaming Frog

Sitebulb

Ahrefs

SEMRush

Data Studio

AI visibility platforms

Job description

Job Description:

As a Manager, SEO & AI Discovery at Merkle, you will lead SEO strategy across a portfolio of client accounts, setting program direction, owning complex audits and recommendations, and translating search performance into business outcomes. This role is built for a senior individual contributor who can move comfortably between technical SEO, content and on-page strategy, AI-driven discovery, performance measurement, and client advisory. You will serve as a trusted lead for assigned accounts, helping clients understand what is happening, why it matters, and what to do next.

Core Responsibilities

• Lead SEO strategy across assigned accounts: Set search program direction, prioritize workstreams, and ensure recommendations connect to client business goals, marketing priorities, and measurable outcomes.

• Serve as the day-to-day search lead: Build trusted relationships with client stakeholders, understand their goals, KPIs, business context, priorities, and decision-making dynamics, and translate search priorities into clear, business-relevant action.

• Own complex SEO / AI audits and analyses: Independently diagnose performance opportunities across technical SEO, content and on-page optimization, AI Search visibility, competitive landscape, and site architecture.

• Develop measurement frameworks: Define SEO reporting structures that connect organic visibility, technical health, content performance, classic SERP visibility, AI Overview presence, LLM visibility, and business outcomes.

• Turn data into decisions: Analyze data from GSC, GA4, crawl tools, rank tracking, log files, AI visibility platforms, and third-party tools to identify patterns, explain performance shifts, and prioritize action.

• Create actionable recommendations: Translate findings into prioritized recommendations with clear impact, effort, dependencies, confidence level, and implementation guidance for client, content, and engineering teams.

• Lead technical SEO workstreams: Guide recommendations across crawl, indexation, rendering, JavaScript SEO, Core Web Vitals, site architecture, internal linking, schema, structured data, migrations, and re-platforming.

• Advance content and AI Search visibility: Lead search intent mapping, topical authority planning, SERP feature analysis, AI Overview evaluation, LLM visibility analysis, entity and brand authority recommendations, and scalable on-page optimization frameworks.

• Own delivery quality: Manage assigned SEO workstreams end-to-end, including scoping, work planning, QA, stakeholder updates, timeline management, and on-time delivery.

• Mentor and review junior work: Coach consultants and staff consultants on analysis planning, data interpretation, recommendation quality, deliverable structure, and client-ready communication.

• Support account growth: Identify organic growth opportunities, contribute SEO expertise to pitches, RFPs, renewals, and SOW scoping, and help shape work that is clearly scoped, valuable to clients, and feasible for the team to deliver.

• Improve the SEO practice: Contribute to internal templates, playbooks, QA standards, training materials, AI-assisted workflows, and process improvements that help the team deliver better work at scale.

What You’ll Bring

• 3+ years of progressive SEO experience, preferably in an agency, consultancy, or complex multi-stakeholder environment.

• Strong technical SEO capability across crawl, indexation, rendering, site architecture, internal linking, Core Web Vitals, structured data, migrations, and JavaScript SEO.

• Demonstrated capability in SEO analysis and measurement, including the ability to combine multiple data sources and translate findings into business-relevant recommendations.

• Hands-on experience with tools such as Google Search Console, GA4, Screaming Frog, Sitebulb, Ahrefs, SEMRush, enterprise crawlers, rank tracking platforms, Data Studio, and AI visibility tracking platforms.

• Ability to build clear, persuasive client deliverables, including audits, executive summaries, dashboards, roadmaps, and strategic recommendation decks.

• Strong written, verbal, and presentation skills, with the ability to adjust communication for executives, marketers, engineers, content teams, and internal stakeholders.

• Experience leading client conversations, answering questions in real time, and explaining and supporting recommendations with evidence, context, and judgment.

• Working knowledge of AI Search, including AI Overviews, LLM-powered discovery, citation visibility, entity authority, and AI-assisted SEO workflows.

• Strong project and workstream ownership, including the ability to manage timelines, flag risks early, coordinate with PMs and cross-functional teams, and keep stakeholders informed.

• Comfort mentoring consultants and staff consultants and reviewing their work for analytical accuracy, strategic clarity, and client readiness.

Preferred / Bonus Experience

• BigQuery, SQL, Python, server log analysis, API-based reporting, or other scalable data workflows.

• Experience with international SEO, e-commerce SEO, local SEO, video/image SEO, link building, digital PR, or SEO testing.

• Experience developing reusable SEO templates, processes, playbooks, training materials, or productized service offerings.

Leadership & Ways of Working

• You are proactive, responsive, and self-directed. You readily provide status/account updates, risks, or next steps.

• You can manage multiple accounts or workstreams at once without losing quality, context, or follow-through.

• You are comfortable with ambiguity and can turn broad client questions into structured analysis plans and practical recommendations.

• You raise risks early, propose paths forward, and balance client needs with team capacity and scope boundaries.

• You help make the team better by sharing what you know, improving how work gets done, and creating space for consultants and staff consultants to grow.

Location:

Chicago - N. State

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

The annual salary range for this position is65K- 75K.Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factorspermittedby law.

Benefits available with this position include:

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

Dentsu alsocomplies withapplicable state and local lawsregardingemployee leave benefits, including, but not limited to providing time offpursuant tothe Colorado Healthy Families and Workplaces Act,in accordance withits plans and policies.

For further detailsregardingDentsu benefits, please visit www.dentsubenefitsplus.com.

Atdentsu, we believegreat workhappens whenwe’reconnected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currentlylocatedin Chicago, metro Detroit, Los Angeles, and New York City, arerequiredand expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu maydesignateother Hub offices at any time. Those who live outside a commutable range may bedesignated asremote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [e-mail] by clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.