Manager, Product, Sales & Marketing

BCU Financial; Toronto; On-site; CAD 90,000 - 150,000; Full time

Job summary

BCU Financial is seeking an experienced Manager of Product, Sales & Marketing to lead strategic direction, drive revenue growth, and oversee go-to-market execution across the BCU Financial Group. The role supports credit union, insurance, wealth management, and the BCU Foundation while aligning product strategy with member needs and regulatory requirements.

The leader will manage the marketing team, oversee the full product lifecycle, sales enablement, digital presence, and marketing campaigns

Qualifications

• 8+ years of experience in product management, marketing, or sales leadership within financial services or a regulated industry.
• Proven ability to lead cross-functional teams and deliver measurable business results.
• Strong strategic thinking, analytical skills, and business acumen.

Responsibilities

• Strategic Leadership & Revenue Growth
• Product Strategy & Lifecycle Management
• Digital Presence & Member Experience
• Events & Community Engagement
• Budget Management & Governance
• Analytics, Insights & Performance Optimization
• Innovation & Professional Development

Skills

Product Management

Marketing Leadership

Sales Enablement

Strategic Thinking

Job description

BCU Financial is seeking an experienced and forward-looking Manager, Product, Sales & Marketing. This role will lead the strategic direction, revenue growth, and go‑to‑market execution across BCU Financial Group, including the credit union, insurance services, wealth management, and will support the BCU Foundation. This role is responsible for shaping product strategy, elevating the member experience, and driving integrated marketing and sales initiatives that support BCU’s One Brand vision and deepen engagement within the Ukrainian community.

The Manager oversees the full product lifecycle, sales enablement, digital presence, and marketing campaigns, ensuring alignment between business goals, member needs, and regulatory requirements. This leader will manage the marketing team, fostering a high‑performing, collaborative, and innovative marketing function.

Key responsibilities

• Strategic Leadership & Revenue Growth
• Product Strategy & Lifecycle Management
• Digital Presence & Member Experience
• Events & Community Engagement
• Budget Management & Governance
• Analytics, Insights & Performance Optimization
• Innovation & Professional Development

Requirements

• 8+ years of experience in product management, marketing, or sales leadership, ideally within financial services or a regulated industry.
• Proven ability to lead cross‑functional teams and deliver measurable business results.
• Strong strategic thinking, analytical skills, and business acumen.
• Expertise in product lifecycle management, digital marketing, and sales enablement.
• Exceptional communication, leadership, and stakeholder‑management skills.
• Experience working with culturally specific communities is an asset, particularly within the Ukrainian community.
• Commitment to compliance, accuracy, and delivering exceptional member experience.

BCU Financial Group is an equal opportunity employer dedicated to building an inclusive and diverse workforce. BCU Financial Group provides accommodation during the recruitment process upon request. Requests received relating to accommodation will be addressed confidentially.