Manager, Communications & Engagement

Credit Union Central of Manitoba; Winnipeg; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Incentive pay program

Defined contribution pension

Community service program

Training and development

Hybrid work environment

Job summary

Credit Union Central of Manitoba is seeking an experienced Manager, Communications & Engagement to lead how we connect with members, stakeholders and internal teams. You will translate complex issues into clear messages, build engagement and strengthen relationships across the system.

You will oversee content, digital communications and two direct reports, guiding strategy with a collaborative, innovative approach in a fast-paced environment.

Qualifications

• Progressive communications experience.
• Exceptional writing, editing and storytelling skills.
• Experience developing communications strategies and digital campaigns.
• Confidence working with executives and diverse stakeholders.
• Curiosity, initiative and willingness to challenge the status quo.
• Collaborative approach across advocacy, research, member services, events and operations.
• Adaptability and sound judgment in a fast-paced environment.

Responsibilities

• Lead communications and member engagement planning.
• Develop key messages, campaigns and content priorities.
• Identify opportunities to strengthen member awareness and participation.
• Monitor results and continuously improve communications efforts.
• Draft executive speeches, presentations, briefing notes and correspondence.
• Provide communications advice to senior leadership.
• Support departments by addressing internal communications needs.
• Support member, stakeholder and industry engagement activities.
• Lead newsletters, email campaigns, website and social media strategy and content.
• Serve as the organization's lead writer and editor.
• Maintain a clear, consistent organizational voice.
• Support the engagement coordinator in day-to-day social media planning and execution.
• Use insights and analytics to improve communication effectiveness.
• Lead and support two direct reports: the Member Experience & Engagement Coordinator and Marketing Specialist.
• Build relationships across teams and external partners.
• Contribute to organizational planning and special projects.
• Champion innovation and use trusted AI tools to improve workflows.

Skills

Executive communications

Stakeholder engagement

Strategic planning

Powerful writing

Digital campaigns

Content strategy

Leadership

Education

Degree or diploma in Communications, Public Relations, Journalism, Marketing or related field

Job description

Ready to take the next step in your communications career?

We're looking for an experienced communications leader ready to make an impact - using effective communications and engagement to strengthen Manitoba's credit unions, communities and economy.

About Credit Union Central of Manitoba

Credit Union of Manitoba (CUCM) is the trade association and service provider for the province's 15 autonomous credit unions. CUCM's purpose is to provide strategic leadership for credit unions, and to deliver high-value solutions that help each credit union achieve its vision.

The position:

Reporting to the Vice President, Operations & Engagement, the Manager, Communications & Engagement leads how Credit Union Central of Manitoba connects with members, stakeholders and internal teams.

This role translated complex issues into effective communications that build understanding, strengthen relationships and support engagement across the system. Working across advocacy, research, member services, events and operations, you will help connect the dots, bring clarity to organizational priorities and show the value of CUCM's work.

This role is ideal for someone who enjoys variety, embraces new ideas and is motivated by challenging themselves to do meaningful, impactful work.

Key responsibilities:

Communications Strategy & Engagement

• Lead communications and member engagement planning.
• Develop key messages, campaigns and content priorities.
• Identify opportunities to strengthen member awareness and participation.
• Monitor results and continuously improve communications efforts.

Executive & Stakeholder Communications

• Draft executive speeches, presentations, briefing notes and correspondence.
• Provide communications advice to senior leadership.
• Support departments across the organization by identifying and addressing their internal communications needs.
• Support member, stakeholder and industry engagement activities.

Content & Digital Communications

• Lead newsletters, email campaigns, website, intranet and extranet strategy, content and ongoing improvements.
• Serve as the organization's lead writer and editor.
• Maintain a clear, consistent organizational voice.
• Support the Member Experience & Engagement Coordinator in managing social media planning, content and day-to-day execution.
• Use insights and analytics to improve communication effectiveness.

Leadership & Collaboration

• Lead and support two direct reports: the Member Experience & Engagement Coordinator and Marketing Specialist.
• Build strong relationships across teams and external partners.
• Contribute to organizational planning and special projects.

Innovation & Improvement

• Champion new ideas, continuous improvement and innovation.
• Use trusted AI tools and systems safely and securely to improve workflows, find efficiencies and increase impact.
• Encourage experimentation and creative problem solving.
• Help shape how the organization communicates in a changing environment.

What You Bring:

• Degree or diploma in Communications, Public Relations, Journalism, Marketing or a related field.
• 5-7 years of progressive communications experience.
• Exceptional writing, editing and storytelling skills.
• Experience developing communications strategies and digital campaigns.
• Confidence working with executives and diverse stakeholders.
• Curiosity, initiative and a willingness to challenge the status quo.
• A collaborative approach and ability to work across advocacy, research, member services, events and operations.
• Adaptability, sound judgment and an ability to thrive in a fast-paced environment.

What we offer:

We offer an excellent total compensation and benefits package including:

• incentive pay program
• defined contribution pension plan
• an extensive community service program
• training and development opportunities
• a hybrid work environment that engages and enables our employees to serve our members

We are committed to providing a safe, respectful, and inclusive environment where your unique background, perspectives and talent are valued.

CUCM welcomes applications from people with disabilities. Accommodation is available upon request during the assessment and selection process.

We thank all candidates for their interest; however, only those candidates selected for an interview will be contacted.