Manager, Product Marketing - Cybersecurity

Mastercard; Vancouver; On-site; CAD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a results-driven Manager of Product Portfolio Marketing to lead the marketing strategy for key Security Solutions. This role is pivotal in defining and executing marketing approaches that resonate with target audiences. The ideal candidate will work closely with cross-functional teams to ensure that the portfolio's unique value propositions drive business growth. If you have a strong background in product lifecycle management and a passion for cybersecurity, this is an exciting opportunity to make a significant impact in a dynamic environment.

Qualifications

• Proven experience in product marketing within a B2B payments environment.
• Strong understanding of competitive product positioning and crafting value propositions.

Responsibilities

• Support the development of messaging and value propositions for the portfolio.
• Manage and maintain key marketing assets including product portfolio matrix.

Skills

Product Marketing

Cybersecurity

B2B Payments

Market Analysis

Cross-functional Collaboration

Education

Bachelor's Degree in Marketing or related field

Tools

Digital Marketing Tools

Presentation Software

Job description

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build asustainableeconomy where everyone can prosper. We support a wide range of digital payments choices, making transactionssecure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Manager, Product Marketing - Cybersecurity Manager, Product Portfolio Marketing
Portfolio: Security Solutions



Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution.


Job Summary:
We are seeking a results-driven and experienced Manager of Product Portfolio Marketing to support leading the marketing strategy for one of our key Services Portfolios. Reporting to Director of Product Portfolio Marketing – Security Solutions, this role is critical in defining, executing, and managing the marketing approach for the portfolio. The Manager will collaborate closely with the Director and cross-functional teams, including product management, sales, and regional marketing, to ensure that the portfolio’s value propositions and differentiators resonate with target audiences and drive business growth. The ideal candidate will have a strong understanding of product lifecycle management, competitive positioning, and market trends, as well as experience developing tailored marketing strategies for diverse customer segments.

Key Responsibilities:
• Support Director in development of compelling messaging and value propositions that differentiate the portfolio in the market. Conduct regular competitive analysis and customer research to refine positioning and ensure alignment with market trends and needs.
• Support the execution of product launches and campaigns, defining the GTM playbook for the portfolio and collaborating with integrated marketing teams to translate product features into customer-focused messaging that resonates with specific buyer personas.
• Manage and maintain key marketing assets including product portfolio matrix and buying group/ persona information

Qualifications:
• Proven experience in product marketing, in a B2B payments environment and/or 2+ yrs cybersecurity experience
• Experience working with cross-functional teams, including product, sales, and regional marketing teams.
• Strong understanding of competitive product positioning and crafting compelling value propositions.
• Experience delivering and assessing creative content across channels including presentations, sales materials, digital, videos. Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact [e-mail] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.