Manager, Performance & Insights

Wasserman; Toronto; Hybrid; CAD 80,000 - 110,000; Full time

Job summary

Wasserman seeks a Manager for Performance & Insights to enhance data-led partnership strategies in sports and entertainment. The role requires analytical expertise, effective communication, and project management skills to deliver insights for brand strategies. Join a high-performance agency that values innovation and collaboration.

Qualifications

• 3+ years in data and analytics or market research.
• Direct experience in sports, entertainment, or marketing.
• Strong initiative, problem-solving abilities, and detail-oriented.

Responsibilities

• Conduct partnership measurement and deliver actionable insights.
• Develop measurement dashboards for various client segments.
• Manage multiple projects and effectively communicate with stakeholders.

Skills

Data Analysis

Market Research

Data Visualization

Project Management

Stakeholder Communication

Education

Bachelor’s degree in Marketing or Business

MBA (preferred)

Tools

Microsoft PowerPoint

Microsoft Excel

Nielsen

Vividata

Scarborough

Job description

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Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.

In Canada, we’ve proudly been recognized as the Sponsorship Marketing Council of Canada’s ‘Agency of the Year’ for 5 of the past 6 years.

Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70+ cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.

As Wasserman supports hybrid working environments and also acknowledges the benefits of in-office collaboration, our global policy is 3-days per week in-office.

Job Description

WHAT WE ARE LOOKING FOR

Wasserman is looking for a Manager, Performance & Insights to serve as a key contributor to the Canadian Performance & Insights team. With a focus on partnership measurement and audience intelligence, this role is critical to the development and delivery of data-led partnerships strategy, specifically in the areas of sport, entertainment, and culture (i.e., travel, media, music, etc.).

This multi-faceted role will not only develop the research solutions to gather and analyze pertinent data, but will also effectively distill the information into high-level, analytic insights that tell the story behind the numbers.

The successful candidate will be comfortable working in a dynamic environment that requires them to toggle between various internal and external projects / clients across multiple verticals.

If you are a driven, analytical thinker who wants to be part of a high-performance agency that puts people first, then we’d love to hear from you!

What You Will Do

The Manager, Performance & Insights, will support the development and implementation of partnership measurement and audience intelligence programs across various client categories and consumer segments.

Partnership Measurement

• Utilize proprietary and syndicated research tools to conduct partnership measurement, determining tangible and intangible value to brand and property partners, and informing strategic recommendations based on returns (i.e., Return on Investment, Return on Assets, etc.)
• Develop measurement dashboards that distill qualitative and quantitative metrics to evaluate performance consistently across a partnership portfolio
• Complement syndicated sources with primary research to inform a deeper understanding of a target audience, shaping the insights that inspire creative, experiential, and partnership strategy that resonates with the right consumers through the right channels
• Program and manage custom research methodologies including, but not limited to, consumer surveying, brand health, and partnership impact
• Develop consumer segmentation solutions, delivering unique fan profiles representing consumer attitudes, behaviors, and motivations

Data Storytelling & Client / Stakeholder Presentations

• Support the development of client deliverables, POV’s, reporting tools, and supporting materials that blend our multiple capabilities and data sources to deliver clear, concise, and actionable insights
• Assemble ideas, themes, and observations into compelling visuals through design-forward client presentations

Industry Expertise

• Monitor trends across the sports, entertainment, and media landscape to keep internal team and clients abreast of key industry developments

Team / Client Management

• Contribute to a positive and collaborative environment
• Drive project management efforts across concurrent projects, determining critical milestones, and reporting progress in a timely manner

What You Need To Succeed

• 3+ years of relevant experience in data and analytics, market research, or management consulting
• Direct experience in the sport, entertainment, or marketing / partnership sector
• Experience translating quantitative and qualitative data into actionable insights and recommendations
• Ability to communicate information to decision-makers and senior-level directors through storytelling, specifically in the form of data-visualization and written presentations
• High level of initiative and innate curiosity, adaptable to high performance in both an independent and team setting.
• Strong attention to detail and highly organized, with a proven ability to multi-task and self-manage to meet deadlines and handle competing priorities
• Understands the client-first mindset and able to build confidence through pro-active project management.
• Demonstrated ability to lead people through successful coaching, communication, and empathy
• Proficient with the Microsoft Office Suite, with advanced skills particularly required for PowerPoint and Excel
• Experience or working knowledge of syndicated research tools (e.g., Nielsen, Vividata, Scarborough, GWI, Meltwater, etc.)
• Experience managing implementation of consumer / customer research
• Educational background is a nice to have but not mandatory - Bachelor’s degree, diploma or certificate in marketing and / or business or MBA

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

Seniority level

Seniority level

Not Applicable

Employment type

Employment type

Full-time

Job function

Job function

Research, Analyst, and Information Technology

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