Manager, Media Planning — Lead Upper‑Funnel Campaigns

DAC; Toronto; On-site; CAD 86,000 - 104,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive health benefits

Generous PTO & parental leave

Retirement plans

Professional development

Casual work environment

Job summary

DAC is seeking a Manager, Media Planning to advance our upper funnel media offering. You will develop strategic communications and media recommendations, coordinating with Strategy, Media and Creative teams to deliver integrated, full-funnel plans for diverse clients.

You will drive data-driven measurement and showcase expert knowledge across TV, digital, social, search, programmatic, and more. This role combines leadership with hands-on client engagement.

Qualifications

• 6+ years of relevant experience in media planning.
• Proven relationships with vendors, platforms and publishers.
• Comfort with traditional and digital media.
• Excellent communication at all levels.
• Experience with enterprise-level client campaigns.
• Strong presentation skills and in-room delivery.
• Solid knowledge of tactics, vendors, methodologies and trends.
• Growth mindset for expanding opportunities with clients.

Responsibilities

• Help define and integrate upper funnel media offering (linear and digital).
• Develop and maintain strategic communication plans and media recommendations.
• Coordinate with Strategy, Media, and Creative teams to deliver integrated, full-funnel plans.
• Establish full funnel measurement framework with Media and Strategy leads.
• Research and vet new upper funnel media opportunities and present ideas to clients.
• Act as a client-facing subject matter expert on upper funnel buys.

Skills

Media planning

Vendor relationships

Traditional & digital media

Communication

Enterprise campaigns

Presentation skills

Industry trends

Growth mindset

New methodologies

Job description

DAC is seeking a Manager, Media Planning to advance our upper funnel media offering. You will develop strategic communications and media recommendations, coordinating with Strategy, Media and Creative teams to deliver integrated, full-funnel plans for diverse clients.

You will drive data-driven measurement and showcase expert knowledge across TV, digital, social, search, programmatic, and more. This role combines leadership with hands-on client engagement.