Manager, Media Planning

DAC; Toronto; On-site; CAD 86,000 - 104,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive health benefits

Generous PTO & parental leave

Retirement plans

Professional development

Casual work environment

Job summary

DAC is seeking a Manager, Media Planning to advance our upper funnel media offering. You will develop strategic communications and media recommendations, coordinating with Strategy, Media and Creative teams to deliver integrated, full-funnel plans for diverse clients.

You will drive data-driven measurement and showcase expert knowledge across TV, digital, social, search, programmatic, and more. This role combines leadership with hands-on client engagement.

Qualifications

• 6+ years of relevant experience in media planning.
• Proven relationships with vendors, platforms and publishers.
• Comfort with traditional and digital media.
• Excellent communication at all levels.
• Experience with enterprise-level client campaigns.
• Strong presentation skills and in-room delivery.
• Solid knowledge of tactics, vendors, methodologies and trends.
• Growth mindset for expanding opportunities with clients.

Responsibilities

• Help define and integrate upper funnel media offering (linear and digital).
• Develop and maintain strategic communication plans and media recommendations.
• Coordinate with Strategy, Media, and Creative teams to deliver integrated, full-funnel plans.
• Establish full funnel measurement framework with Media and Strategy leads.
• Research and vet new upper funnel media opportunities and present ideas to clients.
• Act as a client-facing subject matter expert on upper funnel buys.

Skills

Media planning

Vendor relationships

Traditional & digital media

Communication

Enterprise campaigns

Presentation skills

Industry trends

Growth mindset

New methodologies

Job description

Move Your Career Forward with DAC as a Manager, Media Planning

We are DAC—a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO/GEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.

Position Summary

The Manager, Media Planning will have the unique responsibility of helping to further define and integrate our upper funnel media offering (both linear/traditional and digital) within our award-winning digital performance marketing agency. This person will develop and maintain strategic communication plans and media recommendations for various clients and objectives. Drives workflow with flawless quality and ensures agency deliverables to clients meet or exceed expectations and are delivered on time.

What You’ll Do

• Use 3rd party research tools such as MRI Simmons, Pathmatics, Kantar, GWI, Neilsen and iSpot, as well as data such as GA4 and client-owned CRM data, to identify and define key audiences, media channel insights, and objectives
• Work hand-in-hand with Strategic Insights, Client Strategy, Media, and Content Strategy & Creative (where applicable) teams to create truly integrated, full-funnel media plans
• Work with Media leads, Strategy and Proove teams to establish Full Funnel Media measurement framework
• Partner with Strategic Insights, Media and Proove Intelligence (analytics) teams to ensure media plans are data-driven with defined objectives, and properly measured -- including bringing forth appropriate solutions for awareness, brand lift, consideration and other “upper-funnel” measurement
• Research and vet new upper funnel (traditional and/or digital) media opportunities, and work with Account, Strategy and Media teams to define and present new campaign ideas to clients
• Act as a client-facing subject matter expert for clients that have significant upper-funnel buys alongside Account management, Media and Strategy team members
• Demonstrate a strong understanding of the clients’ businesses and the customer journey
• Create sales/pitch and marketing materials
• Demonstrate expert-level knowledge of the role different channels and tactics play in integrated media plans
• Responsible for demonstrating an understanding of consumer behaviors within media, and a working knowledge of media relevant to the client’s business including TV (linear, local, and digital/streaming), digital including social, search and programmatic, experiential, audio/radio, print, OOH, and partnerships
• Stay up to date with the industry, including trends, new vendors, etc.

What You Bring

• 6+ years of relevant experience in media planning. While planning is the more critical element of the role, an in-depth understanding of buying is also required
• Proven existing relationships with vendors, platforms and publishers
• Demonstrable comfort in traditional and digital media
• Effective and impactful communication at all levels
• Demonstrable experience with enterprise-level client campaigns
• Demonstrable presentation skills (creation of materials and in-room presentation)
• Solid knowledge of tactics, vendors, methodologies, and industry trends and topics
• A growth mindset for expanding opportunities within the client base
• Eager to understand, test and implement new-to-DAC methodologies with a view to improving service offering

What You’ll Get

• Professional Growth: Work with top-tier clients and cutting-edge tools in the digital performance marketing industry.
• Collaborative Culture: Be part of a global organization that values curiosity, transparency, and innovation.
• Competitive Benefits:
  • Competitive salary and comprehensive health benefits.
  • Generous PTO, wellness initiatives and parental leave.
  • Retirement saving plans.
  • Opportunities for continued learning and professional development.
  • A supportive, collaborative, and casual work environment.

How We Work

This role requires three in-office days per week. Remote work is not available for this position.

This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. DAC is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [e-mail]

At DAC we celebrate your contributions, provide you with opportunities, and support your total well-being. Our offerings include health, vision, dental, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and employee assistance support. Full-time employees are eligible to participate in the DAC benefit programs.

Salary at DAC is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $86,000-$103,500. The estimate displayed represents the typical salary range for this position and is just one component of DAC’s total compensation package for employees.