Manager, Media Planning

100 DAC Group / Canada Ltd.

Toronto

On-site

CAD 86,000 - 104,000

Full time

4 days ago

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Benefits offered by this job

Health benefits

Generous PTO

Parental leave

Retirement plan

Professional development

Competitive salary

Job summary

DAC Group Canada Ltd. is seeking a Manager, Media Planning to advance our upper funnel media offering across traditional and digital channels.

You will craft strategic communications plans, media recommendations, and integrated, data-driven campaigns for diverse clients while ensuring timely delivery and high quality results. Work with Strategic Insights, Media, and Content Strategy teams to develop full-funnel plans and establish measurement frameworks.

Qualifications

6+ years of relevant experience in media planning and buying.
Proven relationships with vendors, platforms and publishers.
Comfort with traditional and digital media.
Effective communication at all levels.
Experience with enterprise-level client campaigns.
Strong presentation skills and materials creation.

Responsibilities

Use third-party research tools to identify audiences, media channel insights and objectives.
Collaborate with Strategy, Media and Content Strategy teams for integrated full-funnel plans.
Establish a Full Funnel Media measurement framework with leads and Proove teams.
Ensure data-driven plans with clear objectives and measurement for awareness and brand lift.
Research and vet upper funnel media opportunities for new campaigns.
Be a client-facing SME for clients with upper-funnel buys.

Skills

Media planning

Vendor relationships

Traditional media

Digital media

Communication

Presentation skills

Audience research

Team collaboration

Education

Bachelor's degree

Tools

MRI Simmons

Pathmatics

Kantar

GWI

Nielsen

iSpot

GA4

CRM data

Job description

Move Your Career Forward with DAC as a Manager, Media Planning

Who We Are

We are DAC—a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO/GEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.

Position Summary

The Manager, Media Planning will have the unique responsibility of helping to further define and integrate our upper funnel media offering (both linear/traditional and digital) within our award-winning digital performance marketing agency. This person will develop and maintain strategic communication plans and media recommendations for various clients and objectives. Drives workflow with flawless quality and ensures agency deliverables to clients meet or exceed expectations and are delivered on time.

What You’ll Do

Use 3rd party research tools such as MRI Simmons, Pathmatics, Kantar, GWI, Neilsen and iSpot, as well as data such as GA4 and client-owned CRM data, to identify and define key audiences, media channel insights, and objectives
Work hand-in-hand with Strategic Insights, Client Strategy, Media, and Content Strategy & Creative (where applicable) teams to create truly integrated, full-funnel media plans
Work with Media leads, Strategy and Proove teams to establish Full Funnel Media measurement framework
Partner with Strategic Insights, Media and Proove Intelligence (analytics) teams to ensure media plans are data-driven with defined objectives, and properly measured -- including bringing forth appropriate solutions for awareness, brand lift, consideration and other “upper-funnel” measurement
Research and vet new upper funnel (traditional and/or digital) media opportunities, and work with Account, Strategy and Media teams to define and present new campaign ideas to clients
Act as a client-facing subject matter expert for clients that have significant upper-funnel buys alongside Account management, Media and Strategy team members
Demonstrate a strong understanding of the clients’ businesses and the customer journey
Create sales/pitch and marketing materials
Demonstrate expert-level knowledge of the role different channels and tactics play in integrated media plans
Responsible for demonstrating an understanding of consumer behaviors within media, and a working knowledge of media relevant to the client’s business including TV (linear, local, and digital/streaming), digital including social, search and programmatic, experiential, audio/radio, print, OOH, and partnerships
Stay up to date with the industry, including trends, new vendors, etc.

What You Bring

6+ years of relevant experience in media planning. While planning is the more critical element of the role, an in-depth understanding of buying is also required
Proven existing relationships with vendors, platforms and publishers
Demonstrable comfort in traditional and digital media
Effective and impactful communication at all levels
Demonstrable experience with enterprise-level client campaigns
Demonstrable presentation skills (creation of materials and in-room presentation)
Solid knowledge of tactics, vendors, methodologies, and industry trends and topics
A growth mindset for expanding opportunities within the client base
Eager to understand, test and implement new-to-DAC methodologies with a view to improving service offering

What You’ll Get

Professional Growth: Work with top-tier clients and cutting-edge tools in the digital performance marketing industry.
Collaborative Culture: Be part of a global organization that values curiosity, transparency, and innovation.
Competitive Benefits: Competitive salary and comprehensive health benefits.
Generous PTO, wellness initiatives and parental leave.
Retirement saving plans.
Opportunities for continued learning and professional development.
A supportive, collaborative, and casual work environment.

How We Work

This role requires three in-office days per week. Remote work is not available for this position.

Equal Opportunity

DAC is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to tacquisition@dacgroup.com

Benefits

Our offerings include health, vision, dental, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and employee assistance support. Full-time employees are eligible to participate in the DAC benefit programs.

Salary

The projected compensation range for this position is $86,000-$103,500. The estimate displayed represents the typical salary range for this position and is just one component of DAC’s total compensation package for employees.

DAC Overview

DAC is a leading international media agency helping brands connect with customers and prospects at every stage of the customer journey, from the enterprise level right down to hyper-local moments since 1972. Recognized by Forrester as one of the world’s most significant growth driving agencies, DAC is passionate about helping businesses build, maintain, and optimize their online presence, leveraging our expertise in –