Senior Full-Funnel Media Planning Manager

100 DAC Group / Canada Ltd.; Toronto; On-site; CAD 86,000 - 104,000; Full time

Benefits offered by this job

Health benefits

Generous PTO

Parental leave

Retirement plan

Professional development

Competitive salary

Job summary

DAC Group Canada Ltd. is seeking a Manager, Media Planning to advance our upper funnel media offering across traditional and digital channels.

You will craft strategic communications plans, media recommendations, and integrated, data-driven campaigns for diverse clients while ensuring timely delivery and high quality results. Work with Strategic Insights, Media, and Content Strategy teams to develop full-funnel plans and establish measurement frameworks.

Qualifications

• 6+ years of relevant experience in media planning and buying.
• Proven relationships with vendors, platforms and publishers.
• Comfort with traditional and digital media.
• Effective communication at all levels.
• Experience with enterprise-level client campaigns.
• Strong presentation skills and materials creation.

Responsibilities

• Use third-party research tools to identify audiences, media channel insights and objectives.
• Collaborate with Strategy, Media and Content Strategy teams for integrated full-funnel plans.
• Establish a Full Funnel Media measurement framework with leads and Proove teams.
• Ensure data-driven plans with clear objectives and measurement for awareness and brand lift.
• Research and vet upper funnel media opportunities for new campaigns.
• Be a client-facing SME for clients with upper-funnel buys.

Skills

Media planning

Vendor relationships

Traditional media

Digital media

Communication

Presentation skills

Audience research

Team collaboration

Education

Bachelor's degree

Tools

MRI Simmons

Pathmatics

Kantar

GWI

Nielsen

iSpot

GA4

CRM data

Job description

DAC Group Canada Ltd. is seeking a Manager, Media Planning to advance our upper funnel media offering across traditional and digital channels.

You will craft strategic communications plans, media recommendations, and integrated, data-driven campaigns for diverse clients while ensuring timely delivery and high quality results. Work with Strategic Insights, Media, and Content Strategy teams to develop full-funnel plans and establish measurement frameworks.