Manager, Media Planning

GroupM; Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

An innovative media agency is seeking a passionate Manager of Media Planning to lead strategic brand initiatives. This role involves overseeing comprehensive media strategies, managing client relationships, and guiding junior staff. You will develop and present media plans that align with client objectives while exploring new media opportunities. Join a diverse team committed to inclusivity and creativity, where your contributions will drive impactful marketing solutions in a dynamic environment. If you thrive in a fast-paced setting and have a keen understanding of the Canadian media landscape, this is the perfect opportunity for you.

Qualifications

• Minimum 5 years of experience in digital planning and advertising.
• Strong knowledge of the Canadian media landscape.

Responsibilities

• Manage overall client activities and develop media plans.
• Collaborate with departments and media buyers for strategic execution.

Skills

Digital Planning

Client Presentation

Media Strategy

Communication Skills

Time Management

Education

College Diploma or Bachelor’s degree in Advertising

Business Administration

Communications

Tools

Microsoft Office Suite

ComScore

Nielsen

Vividata

Job description

OVERVIEW:

Mindshare is seeking a Manager, Media Planning who is passionate about marketing and curious about media in advertising. This role is within the planning department and plays a key role in capturing a client’s vision to reach their target audience. The Manager, Media Planning, oversees strategic brand work including communication plans, media strategies, and media plans. You will manage daily account activities and translate marketing and advertising objectives into comprehensive media strategies. Partnering with client marketing teams, you will lead deployment, optimize strategies based on business dynamics, and develop the skills of junior staff.

YOUR IMPACT:

• Manage overall client activities
• Develop, execute, and present media plans from conception to completion
• Delegate tasks to support media plan development and explore synergies and new media opportunities
• Manage client relationships and train team members in media planning functions
• Ensure media plans meet client objectives, are strategic, and cost-efficient
• Collaborate with departments and media buyers within Mindshare and GroupM
• Develop and maintain strategic media plans and present recommendations to clients
• Maintain client contact, handle requests, and provide market information
• Build strong relationships with media vendors for planning and execution
• Work with senior leads to develop budget allocations and media mix scenarios
• Direct implementation groups and maintain records of plan execution
• Supervise and develop staff, demonstrating a strong work ethic and attention to detail

YOUR QUALIFICATIONS:

• College Diploma or Bachelor’s degree in advertising, marketing, business administration, communications, or equivalent experience
• Minimum 5 years of experience in digital planning and advertising
• Proven experience in client presentation and reporting
• Strong knowledge of the Canadian media landscape
• Advanced proficiency in Microsoft Office Suite
• Experience with syndicated research tools (ComScore, Nielsen, Vividata)

YOUR QUALITIES:

• Embrace Mindshare's Growth Mindset: adaptability, inclusivity, sincerity, curiosity, entrepreneurial spirit, and teamwork
• Excellent communication and presentation skills
• Strong time management and organizational skills
• Ability to quickly grasp concepts and exercise good judgment
• Proactive, independent, and highly organized
• Collaborative and able to work across teams
• Adaptable to a fast-paced environment
• Excellent customer service and communication skills
• Strong leadership and team management skills
• Comfortable with ambiguity and flexible in approach
• Financial acumen and comfort working with budgets and numbers

ABOUT GROUPM

GroupM and its affiliates celebrate diversity and inclusivity. We are committed to creating a safe, respectful work environment and building a team that reflects various backgrounds and perspectives. We are a global media agency network serving international clients. If you require accommodations during the recruitment process due to a disability or special need, please inform us.