Manager, ATL Media Planning & Strategy

HelloFresh; Toronto; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

An established industry player seeks a dynamic leader for its Brand Marketing team. This role is pivotal in driving the ATL media strategy across North America, overseeing the execution of media plans, and optimizing campaigns to achieve ambitious growth targets. The ideal candidate will possess extensive experience in media planning, particularly within the Canadian market, and a strong understanding of performance marketing metrics. This innovative company offers a flexible hybrid work environment, allowing you to balance personal and professional commitments while contributing to exciting marketing initiatives. If you are passionate about media strategy and thrive in a collaborative atmosphere, this opportunity is perfect for you.

Benefits

75% discount on meal kits

Health & Dental benefits

Generous vacation and PTO

Parental leave top-up program

Career development opportunities

Team socials and company events

Diversity & Inclusion initiatives

Flexible hybrid work arrangements

Qualifications

• 5+ years in media planning with proven results in US and Canada.
• Experience managing media agencies and leading teams.

Responsibilities

• Drive execution of media strategy with internal and external partners.
• Monitor media performance and optimize campaigns based on KPIs.

Skills

Media Planning

Audience Targeting Strategies

Performance Marketing Metrics

Project Management

Data-Driven Decision Making

Collaboration Skills

Education

Bachelor's Degree in Marketing

Tools

Google Suite

Microsoft Excel

Job description

S'more about the team

You will be a key leader within the Brand Marketing team, supporting the HelloFresh Group to drive topline above-the-line (ATL) media strategy in North America (US & Canada). This role oversees media planning across HelloFresh portfolio of brands (HelloFresh, GreenChef, Factor, EveryPlate and Chef’s Plate).

Our ideal candidate will have a strong track record in planning ATL Media and have Canadian market & media experience. This is a high performance, high impact role driving incredible growth at HelloFresh working across the Marketing Organization.

This is a hybrid role based in Toronto.

Lettuce share what this role will be responsible for

• Be accountable for best in class execution of media strategy in partnership with supporting internal and external agency partners.
  • Translate business goals into media objectives, clearly articulating a plan & strategy
  • Develop audience targeting strategies informed by insights
  • Brief, approve and track media plans with external media agencies
  • Build sustainable processes to ensure accurate implementation of media buys, campaign set-up and budget pacing
  • Experience with in-house media teams, ad trafficking and ad operations
• Monitor and analyze media performance, optimizing campaigns on an ongoing basis to drive improvement weekly, monthly and quarterly in identified KPIs.
  • Accountable for hitting defined acquisition targets and OKRs such as conversion, CAC, ROI, brand lift metrics, etc.
  • Accountable for quantifying channel impact across the funnel
• Lead new testing initiatives with Marketing Analytics to validate performance and drive incremental growth.
  • Partner with Brand Strategy & Brand Creative to continuously iterate and test to drive response rates, audience targeting strategies, and message/creative variations
• Manage relationship(s) with external agencies and direct internal partners.
  • Evaluate, negotiate, onboard and proactively manage new / existing partners as needed
  • Work cross functionally with relevant internal stakeholders on business cases, contracts, invoicing, billing and auditing
• Stay updated with industry trends, media attribution methodologies and media innovation
• All other duties, as assigned

Sound a-peeling? Here's what we're looking for

• 5+ years of relevant professional experience with concrete, consistent results.
• Experience in both the US and Canada media markets.
• At least 3+ years of media agency management, with experience leading & influencing others.
• In-depth knowledge of ATL media (TV/OTT, Audio, OOH,) with relevant tactical experience.
• Background in eCommerce and/or subscription business models is a plus.
• Substantial experience working with performance marketing metrics (CPM, CPV / CPS, CAC, incremental or marginal CAC, LTV, ROI).
• Fluency in Google Suite, Microsoft Excel / Office, advanced Excel experience, reporting automation experience is a plus.
• Bachelor’s degree with strong academic record and/or proven relevant experience in marketing required.
• A marketing strategist who can derive insights, recommendations and action plans from qualitative market trends, consumer feedback, and large data sets.
• Data driven - advising and guiding based on data-driven metrics, track defined targets to measure channel performance Solutions oriented, developing new ways of approaching complex problems.
• Highly collaborative - proactively seeking input from peers and leaders in problem solving.
• An expert in project management, with strong organizational and communication skills.
• Nimble, adapting quickly and addressing challenges in a proactive manner.

Let’s cut to the cheese, this is why you'll love it here

• Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
• Health & Wellness -Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
• Vacation & PTO -Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
• Family Benefits - A parental leave top-up program for expectant parents.
• Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
• Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
• Diversity & Inclusion Initiatives -With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
• Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

#LI-HYBRID

Working Conditions

It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.

Interested in joining the HelloFresh team? Don’t be chai, apply! Submit your application in PDF format today.