Senior Digital Media Specialist

100 DAC Group / Canada Ltd.; Toronto; Hybrid; CAD 75,000 - 85,000; Full time

Benefits offered by this job

Health benefits

Paid time off (PTO)

Parental leave

Retirement plan

Job summary

DAC Group in Toronto is seeking a Senior Digital Media Specialist to plan, execute and optimize integrated paid media programs across search, social, display and video. You will build campaigns, monitor performance, and collaborate with clients and internal teams to drive KPI improvements.

The ideal candidate has 3–5 years hands-on experience in paid media, agency background preferred, strong reporting, budget management, and fluency with tools like Google Ads, Microsoft Ads, and CM360.

Qualifications

• 3–5 years of hands-on paid media experience.
• Agency background in performance media preferred.
• Ability to analyze KPI trends and optimize campaigns.
• Strong communication and presentation skills.

Responsibilities

• Plan and execute integrated paid media programs.
• Create weekly/monthly performance reports.
• Collaborate with internal and external partners.
• Manage budgets across multiple channels.
• Test and optimize search and display campaigns.
• Ensure proper tagging and conversion tracking.
• Coordinate trafficking via CM360.

Skills

Paid media management

Data analysis

Campaign optimization

Reporting

Client communication

Budget management

Cross-functional teamwork

Presentation skills

Tools

Google Ads

Microsoft Ads

Bing Ads

DoubleClick

Kenshoo

CM360

Excel

Job description

Move Your Career Forward with DAC as a Senior Digital Media Specialist

Who We Are

We are DAC—a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.

Position Summary

The Senior Digital Media Specialist is responsible for the planning, creation, and execution of integrated digital advertising programs for key DAC Group clients. This individual will be accountable for the strategies and functional activities as they relate to the effective delivery of core client programs that include paid search, paid social, OLV, display, and other critical channels to DAC Group’s core offering.

What You’ll Do

Become an expert in biddable paid media. Produce weekly/monthly reports, covering all paid media channels & performance data. Work collaboratively, coordinate and communicate with internal and external partners. Provide ongoing analysis and monitoring of paid search & display campaigns with an eye to proactively expanding and improving campaigns based on client business needs. Build, launch, optimize and maintain paid search & display campaigns via Google Ads, Bing, YouTube, Facebook, Pinterest & other platforms. Conduct search ad copy & banner ad testing per best practice to drive performance improvements. Conduct keyword, placement & market research to make additions to new and existing campaigns. Perform necessary conversion tracking implementation with assistance from our Marketing Science team. Learn how to traffic campaigns through CM360. Understand ins and outs of Google Analytics. Perform QA on campaign set-up and post-campaign launch.

What You Bring

3-5 years of hands‑on experience managing paid search / paid social / display / video campaigns. Agency background in performance media preferred. Come to the interview prepared to talk about what you did to improve KPIs. Involvement in leading client relationship, contributing to strategy, and client presentations. Good communication skills. Understanding of how to distill message to its key points. Ability to adapt message to audience. Ability to master and use a 3rd party bid management platforms (DoubleClick, Kenshoo, etc.). Demonstrate ability to build campaign structures on Google and Microsoft Ads that follow client’s business needs and search best practice. Demonstrate ability to pull reports and provide insights and observations on campaign performance at a high level. Accurately track and maintain budgets across campaigns and on multiple search engines. Provide traffic and cost estimates. Create campaigns that encompass multiple locations / geos and lines of business. Demonstrate ability to create campaigns that are mapped through to conversion focused landing pages that are highly relevant and built at scale. Provide in‑depth optimization suggestions based on account performance. Perform ad copy testing. Perform testing against various ad extensions. In‑depth knowledge of Google Ads and Microsoft Ads (Bing) features and how they can be effectively integrated into campaigns. Ability to download data into Excel, perform VLookups, create Pivot Tables and charts. Solid understanding of how to visualize data for ease of comprehension. Most importantly, a sense of ownership over your managed campaigns. Attention to detail and diligence in execution.

What You’ll Get

Professional Growth: Work with top‑tier clients and cutting‑edge tools in the performance marketing industry. Collaborative Culture: Be part of a global organization that values curiosity, transparency, and innovation. Competitive Benefits: Competitive salary and comprehensive health benefits. Generous PTO, wellness initiatives and parental leave. Retirement saving plans. Opportunities for continued learning and professional development. A supportive, collaborative, and casual work environment.

How We Work

This role requires three days in‑office days per week. Remote work is not available for this position.

This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group.

DAC is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, state, or municipal law.

If you require an accommodation in any aspect of the selection process, please reach out to [e-mail].

At DAC we celebrate your contributions, provide you with opportunities, and support your total well‑being.

Our offerings include health, vision, dental, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work‑life programs, and employee assistance support. Full‑time employees are eligible to participate in the DAC benefit programs.

Salary at DAC is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract‑specific affordability and organizational requirements. The projected compensation range for this position is $75,000 to $85,000. The estimate displayed represents the typical salary range for this position and is just one component of DAC’s total compensation package for employees.

DAC is a leading international media agency helping brands connect with customers and prospects at every stage of the customer journey, from the enterprise level right down to hyper‑local moments since 1972.

Recognized by Forrester as one of the world’s most significant growth driving agencies, DAC is passionate about helping businesses build, maintain, and optimize their online presence, leveraging our expertise in -

• Reputation Management
• Local Presence Management
• Content Strategy
• Paid Media
• SEO & SEM
• Data Analytics
• Design and UX

DAC’s mission is to drive impactful client results by amplifying brands to their target no matter where they are.