Media Director

DAC Group / Toronto Ltd.; Toronto; On-site; CAD 130,000 - 150,000; Full time

Benefits offered by this job

Health benefits

PTO and parental leave

Professional development

Job summary

DAC Group / Toronto Ltd. is seeking a Director of Media to lead strategic decisions across SEM, display, paid social, and programmatic channels. You will oversee multi-channel campaigns, ensure best practices, and report to executives with insights and performance trends.

The role requires strong leadership, deep analytics, and the ability to drive growth for major clients. Three days in-office per week are required, with a focus on delivering high-quality service and strategic guidance.

Qualifications

• Bachelor's degree in Business or related field required.
• 8+ years in advanced Digital Media campaign planning/management.
• 5+ years team leadership experience in an agency environment.

Responsibilities

• Lead strategic media planning across SEM, Display, and Paid Social.
• Oversee program execution and report on campaign performance to leadership.
• Develop and present deliverables to clients and internal stakeholders.
• Mentor junior team members and optimize internal media processes.

Skills

Digital strategy

Team leadership

Analytics

Client communication

Education

Bachelor's degree in Business or related field

Tools

Google Ads

Programmatic DSPs

Job description

Move Your Career Forward with DAC as a Director, MediaWho We AreWe are DAC—a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.Position SummaryDo you have the enthusiasm to rise to each challenge, the execution to drive outrageous performance, the curiosity to continually expand your knowledge, and the courage to propose original solutions to perplexing problems? Then you may have just found the perfect opportunity at a performance marketing agency like no other.This person is responsible for strategic decisions ensuring implementation of digital and traditional paid media and SEM best practices, trends and analysis, integrated digital planning, and oversight of program execution.What You’ll DoWork with subject matters experts cross-trained in SEMm Programmatic, and Paid Social to create, execute, and report on cross-channel media engagements. May also include offline media execution as well.Represent integrated media approach to internal and external audiencesOversee the development of junior (coordinator, specialist and manager) level media team membersTrack and conduct periodic check-ins with employees to ensure consistency in training and development across the broader media teamCommunicate on an on-going basis with media and account team members and conduct weekly status sessions to provide support where requiredWork collaboratively with media team members to oversee and improve internal processes in order to provide high-quality service for clientsFacilitate effective resource management across assigned media teamTrack, measure, and report on media program health across the media and account teamWork with PMO to regularly report to leadership on project health, resourcing issues, and broader staffing plansCommunicate progress to plan and regular execution focused program updates to leadershipAttend and actively participate in client and new business meetings, acting as the Media subject matter expert to contribute the integrated perspectiveDevelop and present deliverables and presentations in a client-friendly format.Communicate project status and campaign performance to agency executives, and account teams.Be extremely skilled at communicating with the client basePresent research, insights, campaign performance and recommendations to key internal and external stakeholdersHandle escalations of client issues and communicate accordingly with office stakeholdersProvide strategic leadership in development of programs to meet campaign objectives, including SEM, Display (direct buys and programmatic), Paid Social and other channels as requiredLead team activities (and assist, where necessary) for campaign planning, keyword research, media vendor selection and budget management for enterprise campaignsUnderstand, vet and recommend new digital methodologies with a view to improving service offeringWhat You BringMinimum University degree in Business or college equivalentMinimum 8 years advanced Digital Media campaign planning/management experience (traditional media experience a plus)Google AdscertifiedFamiliarity with enterprise integrated media campaigns, strategies and tactics.5+ years team leadership experience, ideally in an agency environmentA growth mindset for expanding campaigns and opportunities within the client baseEager to understand, test and implement new media methodologies with a focus on improving service offeringsStrong analytical skills with proven ability to demonstrate interpretation capabilitiesProven record of working on multiple time-sensitive projects on scheduleWhat You’ll GetProfessional Growth: Work with top-tier clients and cutting-edge tools in the performance marketing industry.Collaborative Culture: Be part of a global organization that values curiosity, transparency, and innovation.Competitive Benefits:Competitive salary and comprehensive health benefits.Generous PTO, wellness initiatives and parental leave.Retirement saving plans.Opportunities for continued learning and professional development.A supportive, collaborative, and casual work environment.How We WorkThis role requires three days in-office. Remote work is not available for this position.This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. DAC is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, state, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [e-mail] DAC we celebrate your contributions, provide you with opportunities, and support your total well-being. Our offerings include health, vision, dental, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and employee assistance support. Full-time employees are eligible to participate in the DAC benefit programs.Salary at DAC is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $130,000 to $150,000. The estimate displayed represents the typical salary range for this position and is just one component of DAC’s total compensation package for employees.