Brand Manager – Canada (18-Month Contract) (Remote)

Moose Toys; Toronto; On-site; CAD 100,000 - 110,000; Full time

Job summary

Moose Toys is seeking a Brand Manager for Canada on an 18-month contract (remote). You will translate global brand strategy to the Canadian market, manage campaigns, and lead day-to-day portfolio decisions in a fast-paced environment.

The role reports to the Senior Director, Marketing & Retail Execution, requiring 5+ years in brand management, a marketing degree, strong analytics, and collaboration across teams to drive growth in toy categories.

Qualifications

• 5+ years of experience in brand management, marketing, or a related field.
• University degree in Marketing, Business, or a related field.
• Experience in brand building, category support, and execution of integrated marketing campaigns.
• Strong analytical mindset with data-driven decision making.
• Highly organized and able to manage multiple priorities and deadlines.
• Strong communication and relationship-building skills across internal teams and external partners.
• Experience in consumer products or toys is an asset.

Responsibilities

• Support development of brand plans, including product line input and promotional planning.
• Develop and execute integrated marketing campaigns across launches, media, digital, social, PR, influencer, retail, and experiential channels.
• Manage day-to-day agency activities including briefing, timelines, asset delivery, and performance tracking.
• Monitor market conditions, competitive activity, and consumer trends to inform positioning and campaign effectiveness.
• Conduct post-campaign analysis and share learnings to improve future planning and performance.

Skills

Brand management

Marketing campaigns

Analytical mindset

Cross-functional

Communication skills

Product knowledge

Education

University degree in Marketing, Business, or related field

Job description

About Us

Moose Toys exists to make kids superhappy. For this revolutionary brand, happiness lies at the heart of everything we do. Known for our trailblazing toy design, development and manufacturing, and strong commitment to the future of our planet, our toys are consistently recognised with global awards and accolades.

Our Culture

At Moose we are playful with a purpose. Fun is at the heart of everything we do, but we’re also very serious about the important stuff: our people, our values, and the planet:

• We’re officially a Great Place to Work!
• We’re a family.
• We dream big.
• We love diversity.
• We’re always learning.
• We prioritise well‑being.
• We give back in a big way.
• We’re serious about sustainability.
• We bring the fun!

Visit our website or our LinkedIn Life page for more information on our amazing brands and people.

Position Title

Brand Manager – Canada (18‑Month Contract) (Remote)

Classification

Exempt

Position Status

Full Time, Fixed‑Term

Reports To

Senior Director, Marketing & Retail Execution

Direct Reports

None

Start Date

This position is expected to begin in November 2026.

Role Objectives

As the Brand Manager – Canada, you will support the business performance, strategic growth, and portfolio profitability of an assigned portfolio within the Canadian market. You will be responsible for translating global brand strategy to Canada, from integrated marketing campaigns to strong retail execution. You will be the day‑to‑day lead for your portfolio, making key operational decisions and driving actions to support strong business performance.

Qualifications

• 5+ years of experience in brand management, marketing, or a related field
• University degree in Marketing, Business, or a related field
• Experience in brand building, category support, and execution of integrated marketing campaigns
• Strong analytical mindset with experience using data to support business performance, reporting, and marketing decision‑making
• Highly organized and self‑motivated, with the ability to manage multiple priorities and deliver against timelines
• Strong communication and relationship‑building skills, with experience working across internal teams and external partners
• Experience in consumer products or toys is an asset

Responsibilities

Brand Management

• Support the development of brand plans, including product line recommendations, retailer distribution inputs, and promotional planning to support commercial objectives.
• Develop and execute integrated marketing campaigns across product launches, spanning media, digital, social, PR, influencer, retail, and experiential channels.
• Manage day‑to‑day agency activities including briefing, timelines, asset delivery, and performance tracking to ensure execution against plan.
• Monitor market conditions, competitive activity, and consumer trends and provide insights and recommendations to support brand positioning and campaign effectiveness.
• Conduct post‑campaign analysis and share key learnings and recommendations to improve future planning and performance.

Commercial Ownership

• Support portfolio financial performance management, including monitoring pricing, forecasting, and budget tracking, and providing input to decision‑making.
• Contribute to annual business planning and long‑term growth strategies through analysis, reporting, and recommendations.
• Analyze sales trends, market data, and competitive activity to identify risks, opportunities, and areas for improvement.
• Support management of external licensor relationships by tracking deliverables and ensuring alignment on key milestones.
• Partner with global stakeholders by preparing data, insights, and recommendations to support Canadian market representation and planning discussions.

Cross‑Functional Partnership

• Partner closely with Sales to support retail strategy development and contribute to customer sell‑in through category storytelling and marketing support materials.
• Support planning and execution of key trade moments including Toy Fair, trade shows, and customer meetings.
• Work cross‑functionally with internal teams to support alignment and execution of shared business goals.

This position description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the role. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

Work Hours

8:30am – 5:30pm, Monday to Thursday; 8:30am – 3:00pm, Friday; 30‑minute unpaid lunch break each day; plus reasonable additional hours due to multiple time‑zones.

Travel

Travel is required 15% within Ontario and internationally.

Salary Band

CAD $100,000‑110,000

Physical Demands

• While performing the duties of this job, the employee is regularly required to stand, sit, talk, hear, and use hands and fingers to operate a computer, telephone and other office productivity machinery, may need to reach, stoop, kneel to access items.
• Must be able to sit at a computer terminal for an extended period of time.
• Specific vision abilities required by this job include close vision requirements due to computer work.
• Light to moderate lifting is required.
• Frequently communicates with other employees and third‑parties, must be able to speak clearly and exchange accurate information.
• Regular, predictable attendance is required.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

Work Environment

• Moderate noise (i.e. business office with computers, phones, printers and light traffic)
• Indoor business office environment with windows; light foot traffic within work areas
• Ability to sit at a computer terminal for an extended period of time.

The work environment characteristics described here are representative of those a teammate encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

All Welcome

Just like the wide range and variety of brands, Moose embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment regardless of race, colour, religion, sex, sexual orientation, gender identity, age, national origin or on the basis of disability. If you require any assistance to be included in our process, please contact [e-mail], quoting the job title and reference number.

Primary Location

CA‑CA‑Toronto

Job

Sales & Marketing

Employee Status

Fixed Term

Schedule

Full‑time

Unposting Date

09/Aug/2026, 4:59:00 PM