Manager, Marketing & Demand Generation

EERS; Montreal; In loco; CAD 120.000 - 170.000; Tempo pieno

Descrizione del lavoro

EERS 2LIVE is seeking a senior, revenue-focused marketing leader to build and own the demand-generation engine, drive the marketing funnel end-to-end, and partner closely with the Director of Commercialization to close business. This role is revenue-generation oriented, not primarily content or design-driven.

The candidate should be data-driven, funnel-obsessed, and capable of turning marketing activity into pipeline and revenue across MRI modalities and research partnerships.

Competenze

• 5+ years of B2B marketing experience with ownership of lead-generation and sales pipeline.
• Hands-on experience with CRM and marketing automation (HubSpot, Salesforce) and funnel reporting.
• Proven ability to partner with sales leadership to hit revenue targets.
• Degree in Marketing, Business, Communications, or related field.
• Strong written and verbal communication; comfortable presenting performance to leadership.
• Experience directing external creative resources; role oversees creative execution.
• Familiarity with website platforms/CMS and advanced SEO is a plus.
• Able to manage multiple campaigns, budgets, priorities; travel availability.

Mansioni

• Lead generation strategy and top-of-funnel campaigns (email, digital, webinar, outbound) to fill the pipeline with qualified leads.
• Own funnel and pipeline management; track MQLs/SQLs and report pipeline health weekly.
• Partner directly with Sales leadership and enablement teams to hit revenue targets.
• Oversee marketing operations, CRM hygiene, marketing automation, and attribution.
• Collaborate with commercialization, engineering, and clinical teams to translate concepts into messaging.
• Direct external creative resources and approve assets, ensuring brand consistency.
• Plan and manage conferences and events, including post-event follow-up and pipeline hand-off.

Conoscenze

Lead generation

Demand generation

Marketing analytics

Cross-functional collaboration

Campaign management

Formazione

Marketing/Business degree

Strumenti

HubSpot

Salesforce

Descrizione del lavoro

About EERS 2LIVE

EERS 2LIVE is redefining the MRI experience through advanced audio, communication, and patient-centered technologies, supporting diagnostic MRI, interventional MRI, remote scanning, and research applications. The company is seeking a senior, revenue-focused marketing leader who can build and own the demand-generation engine — generating and converting leads, managing the sales pipeline, and partnering directly with the Director of Commercialization to close business — while directing brand presence across digital, clinical, conference, and commercial channels.

Role Summary

Reporting to the Director of Commercialization & Strategic Partnerships, the Manager, Marketing & Demand Generation is a senior, commercially minded marketing leader who will build and run EERS 2LIVE’s lead-generation engine, own the marketing funnel end-to-end, and act as a close, day-to-day partner to the Director of Commercialization. The ideal candidate is data-driven, funnel-obsessed, and has a track record of turning marketing activity into pipeline and revenue — this is a revenue-generation role first, not primarily a content, brand, or design role.

Key Responsibilities

• Lead Generation & Pipeline Ownership: own the top-of-funnel demand-generation strategy; build, run, and optimize campaigns (email, digital, webinar, outbound) that consistently fill the pipeline with qualified leads
• Funnel & Pipeline Management: track marketing- and sales-qualified leads (MQLs/SQLs) end-to-end through the CRM; report weekly on pipeline coverage, conversion rates, and funnel health
• Sales Partnership & Enablement: act as the direct marketing partner to the Director of Commercialization
• Marketing Operations: own CRM/marketing automation hygiene (e.g., HubSpot, Salesforce) and attribution reporting; ensure lead data is clean, routed, and actionable for sales
• Cross-Functional Collaboration: work with commercialization, engineering, and clinical teams to translate technical/clinical concepts into marketing and sales messaging; maintain brand consistency across channels
• Brand, Website & Content Oversight: direct external designers, agencies, and freelancers producing creative, video, and web assets; approve final creative, copy, and site updates rather than producing them personally
• Conferences & Events: own conference strategy, budget, and lead capture — from planning and logistics through post-event follow-up and pipeline hand-off

Qualifications

• 5+ years of B2B marketing experience, with direct ownership of a lead-generation/demand-generation function and sales pipeline
• Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce) and funnel/pipeline reporting
• Demonstrated experience partnering directly with sales leadership to hit revenue and pipeline targets
• Degree in Marketing, Business, Communications, or related field
• Strong written and verbal communication skills; comfortable presenting pipeline and campaign performance to leadership
• Experience directing external creative resources (agencies, freelancers, contractors). This role oversees creative execution and does not require the candidate to personally design or produce creative assets
• Familiarity with website platforms/CMS and advanced SEO principles is an asset, not a requirement
• Able to manage multiple campaigns, budgets, and cross-functional priorities independently
• Availability for occasional travel

Preferred Attributes

• Background in the Medtech space
• Experience in a growth-stage or startup environment, building a marketing/demand-generation function from the ground up
• Skill using AI to accelerate productivity (campaign build, reporting, research)
• Conference or trade-show management background
• Strong command of English, fluent in French
• Website design and build out experience
• Experience with Adobe Creative Suite, Canva, Figma, or similar tools
• Strong attention to detail and self-starter mentality

Strategic Focus Areas

This role will directly contribute to EERS 2LIVE’s pipeline growth and market presence across various MRI modalities (Diagnostic, Interventional, and Remote) and Research & Innovation Partnerships — driving qualified leads and revenue while shaping how hospitals, clinicians, partners, and investors experience the EERS 2LIVE brand.