Demand Marketing Manager

RxPx; Canada; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Generous vacation

Remote work

Job summary

RxPx is seeking a Demand Marketing Manager to drive pipeline growth and market awareness for its digital health solutions within the life sciences industry. The role requires hands-on management of end-to-end demand generation programs, including digital campaigns, paid media, and marketing automation to generate qualified leads for the sales team.

The ideal candidate is data-driven and comfortable navigating the full demand funnel from awareness to opportunities, with experience in B2B SaaS and

Qualifications

• 5+ years in demand generation, growth marketing, or digital marketing.
• Experience in B2B SaaS, healthcare, or life sciences marketing.
• Hands-on experience managing LinkedIn and Google Ads campaigns.
• Experience managing WordPress CMS and landing pages.
• Strong analytical and performance marketing skills.
• Experience with CRM (HubSpot) and marketing automation platforms.

Responsibilities

• Develop and execute integrated demand generation strategies targeting pharma, biotech, and healthcare organizations.
• Create campaigns to drive qualified pipeline for enterprise sales.
• Plan and optimize digital campaigns across channels (LinkedIn, Google Ads).
• Manage website landing pages, conversion tests, and messaging improvements.
• Build and nurture campaigns in marketing automation platforms (HubSpot).
• Collaborate with Sales, Product Marketing, and Customer Success to align initiatives.

Skills

Demand generation

Growth Marketing

B2B SaaS marketing

Analytical

Tools

HubSpot CRM

WordPress CMS

Google Ads

LinkedIn Ads

Job description

RxPx is an award-winning global digital health technology platform that helps doctors, patients and caregivers more easily manage complex conditions and specialty therapies. The platform is used by the world’s leading pharmaceutical manufacturers and life sciences organizations to greatly improve patient safety, adherence, outcomes and ease HCP workload as related to specialty therapies.

Our No Patient Alone mission unites a passionate, smart, dedicated team of developers, designers, data scientists, health professionals and business leaders. As a PE-backed company, with substantial success, awards and customer roster in place, you will be joining a seasoned team well-respected for its thought leadership and consultative approach to building long-term partnerships within the pharmaceutical, life sciences and healthcare ecosystem.

The Role

RxPx is seeking a Demand Marketing Manager to drive pipeline growth and market awareness for our digital health solutions within the life sciences industry.

This role will own end-to-end demand generation programs, including digital campaigns, paid acquisition, website conversion optimization, and marketing automation programs that generate qualified leads for the commercial team.

The ideal candidate is data-driven, hands‑on, and comfortable operating across the full demand funnel — from awareness to sales‑qualified opportunities.

This role is open to candidates in Canada.

Key Responsibilities

Demand Generation Strategy

• Develop and execute integrated demand generation strategies targeting pharmaceutical, biotech, and healthcare organizations
• Create campaigns to drive qualified pipeline for enterprise sales
• Define target audience segments (pharma brand teams, patient support program leaders, digital health teams)

Digital Campaigns & Paid Media

Plan and execute multi‑channel acquisition campaigns including:

• LinkedIn Ads
• Google Ads
• Retargeting campaigns
• Sponsored content
• Webinars and virtual events

Optimize campaigns to improve:

• Marketing‑qualified leads (MQLs)

Website & Conversion Optimization

Work directly within the website CMS to improve marketing performance. Responsibilities include:

• Creating and updating campaign landing pages
• Improving conversion rates
• Running A/B tests on messaging and CTAs
• Collaborating with product and content teams to improve messaging
• Manage nurture campaigns in marketing automation platforms (HubSpot)
• Build automated workflows that guide prospects through the buyer journey
• Implement lead scoring and lifecycle stages

Content‑Driven Campaigns

Partner with content and product marketing to launch campaigns such as:

• Industry webinars
• Thought leadership reports
• Conference campaigns

Analytics & Reporting

Track and report on marketing performance including:

• Campaign ROI
• Conversion rates across the funnel

Use insights to continuously optimize marketing performance.

Cross‑Functional Collaboration

Work closely with:

• Sales & Business Development
• Product Marketing
• Customer Success
• Leadership

Ensure alignment between marketing initiatives and revenue goals.

Qualifications

Required:

• 5+ years in demand generation, growth marketing, or digital marketing
• Experience in B2B SaaS, healthcare, or life sciences marketing
• Hands‑on experience managing LinkedIn and Google Ads campaigns
• Experience managing website (WordPress) CMS and landing pages
• Strong analytical and performance marketing skills
• Experience with CRM (HubSpot) and marketing automation platforms

Nice to Have:

• Experience marketing to pharmaceutical companies or healthcare organizations
• Familiarity with healthcare compliance and privacy environments
• Experience with account‑based marketing (ABM)

Key Success Metrics:

Success in this role will be measured by:

• Marketing‑sourced pipeline
• Number of qualified leads generated
• Conversion rates across the funnel
• Campaign ROI

Why Join RxPx

• Work at the forefront of digital health innovation
• Help improve outcomes for patients worldwide
• Join a mission‑driven company with a global footprint
• Collaborate with teams passionate about transforming healthcare

As the Demand Marketing Manager at RxPx, you would essentially own digital pipeline generation by running campaigns, managing paid ads, optimizing the website for conversion, and supporting the sales team with qualified leads.

• Generous vacation and perks
• Work Location: Remote

Build HCP trust in your therapeutic brands.