Manager, Marketing & Demand Generation

Geosam Capital; Montreal (administrative region); On-site; CAD 110,000 - 150,000; Full time

Job summary

EERS 2LIVE seeks a senior, revenue-focused marketing leader to build and run the demand-generation engine and own the marketing funnel end-to-end. You will partner closely with the Director of Commercialization to convert leads to revenue across digital, clinical, conference, and commercial channels.

The role requires data-driven, funnel-obsessed leadership with track record turning marketing activity into pipeline and revenue.

Qualifications

• 5+ years of B2B marketing with lead-generation ownership and sales pipeline responsibility.
• Hands-on experience with CRM & marketing automation (HubSpot, Salesforce) and funnel reporting.
• Proven ability to partner with sales leadership to hit revenue targets.
• Degree in Marketing, Business, Communications, or related field.
• Strong written and verbal communication; able to present pipeline performance to leadership.
• Experience directing external creative resources (agencies, freelancers, contractors).
• Familiarity with website platforms/CMS and advanced SEO is a plus.
• Able to manage multiple campaigns, budgets, and cross-functional priorities independently.
• Willingness to travel occasionally.

Responsibilities

• Own the end-to-end demand-generation engine and marketing funnel.
• Develop and optimize campaigns (email, digital, webinar, outbound) to fill the pipeline with qualified leads.
• Track MQLs/SQLs in CRM and report on pipeline health weekly.
• Partner with Director of Commercialization for sales enablement and pipeline closure.
• Maintain CRM hygiene and attribution reporting for actionable data.
• Coordinate with engineering, clinical, and commercialization teams for aligned messaging.
• Direct external creative resources and approve final assets and site updates.
• Own conference strategy, planning, and post-event lead hand-off.

Skills

B2B marketing

lead generation

CRM & marketing automation

sales alignment

digital marketing

communication

agency management

campaign management

travel readiness

Education

Marketing/Business/Communications degree

Tools

HubSpot

Salesforce

Adobe Creative Suite

Canva

Figma

Job description

About EERS 2LIVE

EERS 2LIVE is redefining the MRI experience through advanced audio, communication, and patient-centered technologies, supporting diagnostic MRI, interventional MRI, remote scanning, and research applications. The company is seeking a senior, revenue-focused marketing leader who can build and own the demand-generation engine — generating and converting leads, managing the sales pipeline, and partnering directly with the Director of Commercialization to close business — while directing brand presence across digital, clinical, conference, and commercial channels.

Role Summary

Reporting to the Director of Commercialization & Strategic Partnerships, the Manager, Marketing & Demand Generation is a senior, commercially minded marketing leader who will build and run EERS 2LIVE’s lead-generation engine, own the marketing funnel end-to-end, and act as a close, day-to-day partner to the Director of Commercialization. The ideal candidate is data-driven, funnel-obsessed, and has a track record of turning marketing activity into pipeline and revenue — this is a revenue-generation role first, not primarily a content, brand, or design role.

Key Responsibilities

• Lead Generation & Pipeline Ownership: own the top-of-funnel demand-generation strategy; build, run, and optimize campaigns (email, digital, webinar, outbound) that consistently fill the pipeline with qualified leads
• Funnel & Pipeline Management: track marketing- and sales-qualified leads (MQLs/SQLs) end-to-end through the CRM; report weekly on pipeline coverage, conversion rates, and funnel health
• Sales Partnership & Enablement: act as the direct marketing partner to the Director of Commercialization
• Marketing Operations: own CRM/marketing automation hygiene (e.g., HubSpot, Salesforce) and attribution reporting; ensure lead data is clean, routed, and actionable for sales
• Cross-Functional Collaboration: work with commercialization, engineering, and clinical teams to translate technical/clinical concepts into marketing and sales messaging; maintain brand consistency across channels
• Brand, Website & Content Oversight: direct external designers, agencies, and freelancers producing creative, video, and web assets; approve final creative, copy, and site updates rather than producing them personally
• Conferences & Events: own conference strategy, budget, and lead capture — from planning and logistics through post-event follow-up and pipeline hand-off

Qualifications

• 5+ years of B2B marketing experience, with direct ownership of a lead-generation/demand-generation function and sales pipeline
• Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce) and funnel/pipeline reporting
• Demonstrated experience partnering directly with sales leadership to hit revenue and pipeline targets
• Degree in Marketing, Business, Communications, or related field
• Strong written and verbal communication skills; comfortable presenting pipeline and campaign performance to leadership
• Experience directing external creative resources (agencies, freelancers, contractors). This role oversees creative execution and does not require the candidate to personally design or produce creative assets
• Familiarity with website platforms/CMS and advanced SEO principles is an asset, not a requirement
• Able to manage multiple campaigns, budgets, and cross-functional priorities independently
• Availability for occasional travel

Preferred Attributes

• Background in the Medtech space
• Experience in a growth-stage or startup environment, building a marketing/demand-generation function from the ground up
• Skill using AI to accelerate productivity (campaign build, reporting, research)
• Conference or trade-show management background
• Strong command of English, fluent in French
• Website design and build out experience
• Experience with Adobe Creative Suite, Canva, Figma, or similar tools
• Strong attention to detail and self-starter mentality

Strategic Focus Areas

This role will directly contribute to EERS 2LIVE’s pipeline growth and market presence across various MRI modalities (Diagnostic, Interventional, and Remote) and Research & Innovation Partnerships — driving qualified leads and revenue while shaping how hospitals, clinicians, partners, and investors experience the EERS 2LIVE brand.