Manager, Marketing (14 Month Contract)

OMERS / Oxford Properties Group; Canada; Hybrid; CAD 103,000 - 157,000; Full time

Job summary

OMERS & Oxford Properties Group is seeking a Marketing Manager for Scarborough Town Centre to develop and execute integrated marketing strategies. You will drive traffic, engagement, and sales by partnering with retailers and community groups, while aligning with STC's business goals.

You will manage campaigns, events, digital content, and budgets, collaborating with cross-functional teams to deliver outstanding customer experiences and measurable results.

Qualifications

• Minimum 5 years in shopping centre or retail marketing, brand marketing, or communications.
• Experience building integrated marketing campaigns, events, sponsorships and community programs.
• Ability to manage multiple stakeholders, budgets and external partners in a fast-paced setting.
• Post secondary degree in Marketing, Communications, Business, Public Relations, or related discipline.

Responsibilities

• Develop and execute the annual marketing plan aligned to business objectives.
• Lead integrated campaigns, events, activations, and experiential programs.
• Foster relationships with retailers, agencies and community partners.
• Manage content across digital, social, web, email and PR channels.
• Track budgets, campaign performance and reporting metrics.

Skills

Marketing strategy

Campaign management

Budget management

Stakeholder management

Digital content

Analytics

Project management

Retail/center marketing

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Microsoft Office

Canva

Digital marketing platforms

Reporting tools

Presentation software

Job description

Choose a workplace that empowers your impact. Join a global workplace where employees thrive. One that embraces diversity of thought, expertise and passion. A place where you can personalize your employee journey to be — and deliver — your best. We are a leading global real estate investor, developer and manager. We combine our capital with our capabilities to create real estate that strengthens economies and communities. By prioritizing people, partnerships and places, we generate meaningful returns for OMERS members, enhance value for our capital partners and create a brighter world for our customers. Join us to accelerate your growth & development, prioritize wellness, build connections, and support the communities where we live and work. Don’t just work anywhere — come build tomorrow together with us.

The Marketing Manager is responsible for developing and executing integrated marketing strategies that drive awareness, engagement, visitation, and business performance for Scarborough Town Centre (STC), one of Canada's leading destination shopping centres. Reporting to the Director, Marketing, this role partners closely with property leadership, retailers, agencies, community organizations, and Oxford's centralized marketing teams to deliver exceptional customer experiences while supporting the centre's strategic business objectives. As a key steward of the STC brand, the Marketing Manager brings the centre's brand vision to life through strategic campaigns, events, retailer partnerships, digital content, and community-focused initiatives that reflect the diversity of Scarborough.

You will be responsible for:

• Develop and execute the annual marketing plan, leveraging market research, consumer insights, and business objectives to drive traffic, engagement, retail sales, and market share.
• Lead the planning and execution of integrated marketing campaigns, centre-wide events, seasonal activations, and experiential programs.
• Develop and maintain strong relationships with retailers, supporting retailer marketing initiatives, store openings, onboarding, promotional opportunities, and partnerships.
• Foster relationships with local community organizations, cultural groups, and charitable partners to support programming and initiatives that strengthen STC's connection to the Scarborough community.
• Manage content and communications strategy across digital, social, web, email, public relations, and in-centre channels.
• Collaborate with Property Management, Operations, Leasing, Specialty Leasing, and National Marketing teams.
• Manage agency partners, vendors, and external resources.
• Support public relations activities and crisis communications planning and execution.
• Manage and track marketing budgets, campaign performance, and reporting metrics.
• Lead and support direct reports while fostering collaboration and accountability.

Skills & Experience

• Minimum 5 years of experience in shopping centre marketing, retail marketing, brand marketing, communications, or a related field.
• Experience developing and executing integrated marketing campaigns, events, sponsorships, and community engagement initiatives.
• Experience managing multiple stakeholders, projects, budgets, and external partners in a fast-paced environment.
• Previous shopping centre, retail, destination marketing, or consumer brand experience is strongly preferred.
• Post secondary degree in Marketing, Communications, Business, Public Relations, or a related discipline.
• Strong strategic marketing and business acumen.
• Excellent project management skills.
• Exceptional relationship-building and communication skills with retailers, agencies, community partners, and local stakeholders.
• Strong knowledge of digital media, content strategy, social media trends, and customer engagement platforms.
• Analytical mindset with experience interpreting marketing performance metrics.
• Creative thinker with strong attention to detail.
• Highly collaborative and adaptable.
• Proficiency with Microsoft Office applications, Canva, digital marketing platforms, reporting tools, and presentation software.

Desired Skills & Experiences

• Post secondary degree in Marketing, Communications, Business, Public Relations, or a related discipline.
• Passion for retail, fashion, dining, culture, and consumer trends.
• Appreciation for the diversity and cultural vibrancy of Scarborough, with an ability to develop relevant and authentic customer experiences.
• Ability to identify emerging opportunities that enhance customer engagement and strengthen brand relevance.
• Commitment to innovation, collaboration, and continuous improvement.

This posting is for an existing vacancy. The expected salary range for this position is $103,000.00 - $157,000.00 per year, prorated based on the term of the contract. You may also be eligible to receive an annual Incentive Award pursuant to our Short-term Incentive plan and our Long-Term Incentive plan (if applicable), and to participate in our group benefits and retirement plans – details on these elements of compensation are included within OMERS & Oxford offer letters.

Oxford's purpose is to strengthen economies and communities through real estate. Our people-first culture is at its best when our workforce reflects the communities where we live and work — and the customers we proudly serve. From hire to retire, we are an equal opportunity employer committed to an inclusive, barrier-free recruitment and selection process that extends all the way through your employee experience.

This sense of belonging and connection is cultivated up, down and across our global organization thanks to our vast network of Employee Resource Groups with executive leader sponsorship, our Purpose@Work committee and employee recognition programs. Artificial intelligence (AI) tools are used to support certain stages of the OMERS recruitment process. While AI assists us in our process, human judgment and decision-making remain central to our candidate experience. We're committed to: We are passionate about inclusion and advocate for I&D across our network of employees, members and partners We are proud of our commitment to developing a best in class approach to complete wellness for our employees and members We invest in our people, providing them with opportunities so they can develop and grow.