Manager, Integrated Marketing

Triwill Group; Canada; Hybrid; CAD 85,000 - 120,000; Full time

Job summary

Triwill Group, on behalf of a partner, is seeking a Manager, Integrated Marketing based in Canada to lead full-funnel marketing strategy for the Casino business across the Canadian market. You will shape culturally relevant campaigns and coordinate across brand, product, acquisition, CRM, social, PR and revenue operations.

You will translate product positioning into insight-driven go-to-market initiatives. Data and performance results will guide decisions, experimentation, and optimization

Qualifications

• Lead full-funnel marketing strategy and execution for the Casino business across the Canadian market.
• Translate product and brand positioning into compelling, insight-driven go-to-market initiatives.
• Data, consumer insights, and performance results will guide decisions, experimentation, and optimization efforts.

Responsibilities

• Lead full-funnel marketing strategy and execution for the Casino business across the Canadian market.
• Bring together brand, product, acquisition, CRM, social, PR, and revenue operations.
• Shape culturally relevant campaigns that connect with local audiences in a fast-growing and competitive environment.
• Use data and consumer insights to guide decisions, experimentation, and optimization.

Job description

Description:

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Manager, Integrated Marketing based in Canada.

As an Integrated Marketing Manager, you will lead full-funnel marketing strategy and execution for the Casino business across the Canadian market. You will shape culturally relevant campaigns that connect with local audiences in a fast-growing and competitive environment. The role serves as a central marketing function, bringing together brand, product, acquisition, CRM, social, PR, and revenue operations. You will translate product and brand positioning into compelling, insight-driven go-to-market initiatives. Data, consumer insights, and performance results will guide your decisions, experimentation, and optimization efforts. This is an opportunity to combine strategic thinking, creative storytelling, and cross-functional leadership to drive meaningful market growth.