Manager, Integrated Marketing

DraftKings Inc.; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

DraftKings Inc. in Canada is seeking an Integrated Marketing Manager to lead Casino marketing strategy and execution across the Canadian market. You will shape how we connect with local audiences and guide teams across CRM, digital, PR, and revenue operations to deliver cohesive go-to-market plans.

The role requires translating product positioning into insight-driven campaigns and driving full-funnel, cross-channel initiatives that align with growth targets.

Qualifications

• 5+ years of marketing for gaming or regulated sectors.
• Strong knowledge of the Canadian market and culture.
• Proven multi-channel campaign experience.

Responsibilities

• Serve as the primary marketing lead for Casino in Canada, aligning priorities across teams.
• Develop integrated marketing strategies and briefs for Casino tied to growth metrics.
• Translate product/brand positioning into locally relevant campaigns.
• Lead cross-channel campaigns with Acquisition, CRM, Paid Media, Social and PR.
• Activate campaigns around key tentpole moments with timely media investment.
• Collaborate with Creative teams to ensure campaigns resonate with Canadian audiences.

Skills

Integrated marketing

Multi-channel campaigns

Data-driven decisions

Canadian market knowledge

Cross-functional collaboration

Job description

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

As an Integrated Marketing Manager, you’ll lead the strategy and execution of full-funnel marketing initiatives across the Canadian market for Casino. You’ll shape how we show up in a fast-growing, competitive space, serving as the central marketing lead for Casino in Canada. In this role, you’ll build culturally relevant, insight-driven campaigns that connect with local audiences and partner closely with teams across CRM, acquisition/digital, PR, and revenue operations, to deliver cohesive go-to-market strategies.

What You’ll Do

• Serve as the primary marketing lead for Casino in Canada, aligning priorities and execution across teams.
• Develop integrated marketing strategies and briefs for Casino, tied to key growth and performance metrics.
• Translate product and brand positioning into insight-driven, locally relevant campaigns.
• Lead full-funnel, cross-channel campaigns in partnership with teams such as Acquisition and Paid Media, CRM, Social, and Public Relations.
• Activate campaigns around key tentpole and cultural moments, ensuring timely execution and media investment aligned with local market behavior.
• Partner with Creative teams and agencies to ensure campaigns resonate with Canadian audiences.
• Use data and performance insights to inform decisions, test new ideas, and continuously improve results.

What You’ll Bring

• At least 5 years of experience in marketing for a gaming, sportsbook, casino, or highly regulated organization.
• Strong understanding of the Canadian market, including sports, culture, and consumer.
• Proven experience developing and executing integrated, multi-channel campaigns.
• Knowledge of content, media, and partnerships beyond traditional performance marketing.
• Ability to operate independently in a fast-paced environment while managing multiple priorities.
• Strong analytical skills with experience using data to inform marketing decisions.
• Excellent cross-functional collaboration and communication skills, with strong storytelling ability.
• We welcome and encourage applications from people with disabilities. Accommodations are available on request for applicants taking part in the selection process.

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.