Manager, Growth

Manulife Financial; Toronto; Hybrid; CAD 86,000 - 156,000; Full time

Job summary

An established industry player is seeking a dynamic Manager of Growth to lead innovative marketing strategies that drive measurable results. This role is perfect for a data-driven marketer with a passion for experimentation and collaboration. You will work cross-functionally to develop scalable growth initiatives that enhance market position and customer engagement. Join a supportive and inclusive environment where your contributions will shape the future of financial services. If you thrive in a fast-paced setting and are eager to make a significant impact, this opportunity is for you.

Benefits

Comprehensive benefits

Retirement plans

Generous paid time off

Supportive work environment

Qualifications

• 5+ years in Product or Growth Marketing, preferably in financial services.
• Proficiency in CRM and data visualization tools.

Responsibilities

• Develop and execute growth strategies for B2B and B2B2C.
• Craft product narratives and equip sales teams with insights.

Skills

Growth Marketing

Data Analysis

B2B Marketing

Account-Based Marketing

Stakeholder Communication

Education

Bachelor's degree in Business

Advanced degree

Tools

Salesforce

SQL

Looker

Tableau

Excel

Google Sheets

Job description

Manulife Bank is on a transformative journey to reshape banking for affluent and SME customers. We are looking for an innovative, analytical, and results-driven Manager, Growth to spearhead scalable growth strategies and campaigns. This role requires a versatile marketer with deep expertise in growth.

If you are a self-starter who thrives on experimentation, collaboration, and driving outsized impact, this is the role for you. As part of our Growth and GTM team, you’ll work cross-functionally to deliver a best-in-class marketing strategy that drives measurable results and reinforces Manulife Bank’s position as a trusted advisor in the financial services market.

Role Overview:

You’re an experienced marketer seeking a place where you have the freedom and scale to significantly impact marketing practices and see business results. A place with strategic leadership and an entrepreneurial culture.

As a Manager on the Growth & GTM team, you’ll be responsible for planning and executing growth initiatives for Manulife Bank, working closely with cross-functional teams to drive sales and revenue.

The ideal candidate is data-driven, growth-minded, with a proven track record in building, executing, and delivering high-impact B2B strategies and personalization tactics. Passionate about Growth Marketing, thriving at the intersection of data, innovation, marketing, efficiencies, and customer obsession, this is the place for you.

Responsibilities:

1. Growth: Develop and execute comprehensive growth strategies and initiatives (B2B and B2B2C focused) to drive efficient and scalable growth, continuously optimizing and identifying new opportunities to improve scalability, efficiency, and ROI.
2. Go-to-Market Strategy and Activation: Develop and execute Growth & GTM strategies with a focus on acquisition, retention, and expansion to meet revenue targets. Design and implement programs and experiments to test hypotheses, optimize performance, and achieve marketing efficiency goals.
3. Account-Based Marketing (ABM): Design and execute ABM strategies in collaboration with Sales leadership. Identify key accounts and implement personalized lead-nurture programs, balancing targeted bets in key segments and industries with a focus on priority accounts.
4. Product Positioning & Sales Enablement: Craft compelling product narratives based on advisor needs and market trends; equip sales teams with tools and insights for effective positioning.
5. Stakeholder Communication: Maintain clear communication with stakeholders, leadership, and partners. Provide regular updates on marketing activities, progress, and results, proposing actions to align with strategic outcomes.
6. Feedback Loop: Develop a continuous feedback loop to gather insights from clients and stakeholders, proactively refining positioning and strategies.
7. Risk Mitigation & Compliance: Ensure all marketing plans comply with control, compliance, audit, and legal requirements. Maintain technical marketing and business knowledge to support execution.
8. Performance Analysis: Provide regular reporting on funnel performance, monitor KPIs, and ensure continuous improvement of marketing pipeline health.
9. Experimentation & Optimization: Identify and size growth opportunities; test and optimize activation plans for the best outcomes.
10. Data-Driven Decision Making & Insights: Use data, customer insights, and stakeholder feedback to inform strategies and shape requirements. Leverage advanced analytics to build growth models, assess, and forecast opportunities. Use insights to refine messaging, targeting, and execution, ensuring alignment with customer needs and behaviors.

Requirements:

• 5+ years of hands-on experience in Product or Growth Marketing, preferably within the financial services industry, including fintech and familiarity with regulatory requirements. B2B experience is an asset.

Technical Skills:

• Proficiency in CRM (e.g., Salesforce), growth modeling, marketing analytics, data visualization tools; experience managing high-touch customer engagement and agency relationships.
• Command of SQL, data visualization tools (Looker, Tableau), and spreadsheet tools (Excel, Google Sheets).
• Ability to manage complex performance dashboards and translate data into actionable insights.

Communication Skills:

Exceptional skills to convey complex information, build relationships, and collaborate with teams and external stakeholders.

Education:

• Bachelor’s degree in Business, Finance, Marketing, or related field; an advanced degree is preferred.

Ideal Candidate Profile:

• Get Stuff Done Mentality: Entrepreneurial, independent, action-oriented, able to operate in a fast-paced environment, with cross-functional collaboration and influence skills.
• Innovative and Efficient: Able to build and drive new ways of working, optimizing for scalability and agility.
• Analytical and Insightful: Uses data-driven insights for decision-making and continuous improvement.
• Strategic & Execution-Focused: Balances strategic thinking with hands-on delivery, managing initiatives end-to-end.
• Collaborative & Resourceful: Manages external partners and resources effectively, ensuring alignment and timely execution.
• Continuous Learner: Keeps up with trends and technologies in insurance, banking, and B2B marketing.
• Customer-Centric & Curious: Deep understanding of customer needs, with a passion for experimentation and innovation.

Joining Our Team:

• Empower your growth and learning.
• Supportive, flexible environment emphasizing well-being and inclusion.
• Shape the future with our global team.

#LI-hybrid

About Manulife and John Hancock

Manulife Financial is a leading international financial services provider committed to making decisions easier and lives better. Visit https://www.manulife.com/en/about/our-story.html to learn more.

Diversity & Inclusion

We embrace diversity and foster an inclusive environment. We are committed to fair practices without discrimination. For accommodations, contact [e-mail].

Location & Compensation

Primary Location: Toronto, Ontario. Hybrid arrangement. Salary range: $86,250 - $155,250 CAD. For roles outside Toronto, contact [e-mail] for local salary details. We offer comprehensive benefits, retirement plans, and generous paid time off.