Manager, E-commerce Analytics & Experimentation

Groupe Dynamite Inc.; Montreal; On-site; CAD 80,000 - 110,000; Full time

Job summary

Groupe Dynamite Inc. is seeking a Manager of E-commerce Analytics & Experimentation to oversee analytics for E-commerce performance, optimizing user experience and revenue. This mid-senior level position requires expertise in data analysis, A/B testing, and collaboration across teams to enhance customer engagement and business growth. Join a recognized leader in fashion retail to make an impact.

Benefits

Performance-driven bonuses

Group retirement savings program

Flexible group insurance

Employee discount

Flexible vacation policy

Career advancement opportunities

Qualifications

• 5+ years of experience in E-comm analytics or experimentation.
• Proficient in web analytics and A/B testing tools.
• Ability to influence decision-making through data storytelling.

Responsibilities

• Lead demand-side sales forecasting and improve forecasting accuracy.
• Oversee A/B testing and multivariate experiments.
• Provide actionable insights into traffic channels and optimize marketing investments.

Skills

Data interpretation

A/B Testing

Attribution modelling

Customer segmentation

Stakeholder communication

Education

Bachelor’s degree in Analytics, Marketing, Business

Advanced degree (a plus)

Tools

Google Analytics (GA4)

Optimizely

Tableau

Power BI

Job description

Join to apply for the Manager, E-commerce Analytics & Experimentation role at Groupe Dynamite

Overview

Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975. Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America. Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

Job Summary

Groupe Dynamite is seeking an experienced and passionate Manager of E-Commerce Analytics and Experimentation to join our Digital team. We are looking for someone who is data-driven and results-oriented with a passion for optimization and innovation. In this role, you will be responsible for owning the analytics function for E-commerce performance and demand forecasting and planning, overseeing the roadmap for Google Analytics, Attribution, and A / B testing and experimentation. Reporting into the Director of Customer Acquisitions and Analytics, you will play a key role in driving data-informed decisions to optimize the customer journey and maximize revenue for our brands. Together with your team, you will oversee the analytics function for E-commerce performance, and experimentation initiatives, and provide actionable insights into traffic channels, attribution, and user behaviour. As a critical partner to cross-functional teams, this role ensures that analytics and experimentation initiatives align with business objectives, delivering measurable growth and an exceptional online experience.

Key Responsibilities

Demand Forecasting and Planning :

• Lead demand-side sales forecasting as part of the monthly business review process;
• Drive forecasting process improvements and build robust tools that take into account key variables and that result in higher forecasting accuracy;
• Partner with the Merchandise Planning team to ensure that the inventory plan is properly nuanced to accommodate the growth needs of E-comm;
• Partner with the Finance team during the annual budget exercise to prepare a demand-side sales plan and all supporting KPI’s.

Advertising And Marketing Efficiency

• Oversee the development of tools for optimization of advertising investments;
• Provide business requirements for Google Analytics, events, and tags to maintain a rich platform that allows teams to monitor their KPIs and dashboards;
• Lead attribution and multi-touch analysis to understand the effectiveness of traffic channels and optimize marketing investments;
• Support the measurement of large brand marketing activations;
• Conduct deep dives into traffic sources, customer cohorts, and site behaviours to uncover opportunities for traffic acquisition channels, such as paid media, organic search, influencers, and CRM.

Experimentation And A / B Testing

• Define and oversee the roadmap for A / B testing and multivariate experiments across the website, app, and omni-channel;
• Collaborate with product and business owners to hypothesize, implement, and analyze tests aimed at improving traffic conversion, user experience, and engagement;
• Communicate testing results, insights, and recommendations to stakeholders to drive iterative improvements;
• Partner with the Marketing, Merchandising, and Product teams to measure the impact of campaigns, promotions, and changes to the website.

Collaboration And Leadership

• Serve as the go-to expert for E-commerce analytics, providing guidance and insights to leadership and cross-functional teams;
• Train and mentor team members and stakeholders on best practices for interpreting data and leveraging analytics tools;
• Stay current on E-commerce trends, analytics tools, and best practices to continuously elevate the team’s capabilities.

Requirements

• Bachelor’s degree in Analytics, Marketing, Business, or a related discipline. (an Advanced degree is a plus);
• 5+ years of experience in E-comm analytics, experimentation, or a related field, preferably with a direct-to-consumer brand;
• Experience in a fast-paced, consumer-focused industry;
• Proficiency in web analytics tools like GA4, A / B testing platforms (e.g., Optimizely, SitesSpect, VWO), and data visualization tools (e.g., Tableau, Power BI);
• Strong ability to interpret complex data, create actionable insights, and communicate findings clearly to diverse audiences;
• Hands-on experience designing, executing, and analyzing A / B and multivariate tests;
• Knowledge of attribution modelling, customer segmentation, and channel performance metrics;
• Proven ability to work cross-functionally and influence decision-making through data storytelling;
• Ability to build business relationships across functional teams.

At GDI, You Will Be Part Of a Growing Organization That Understands The Importance Of Investing In People And Offers You :

• A comprehensive compensation package that includes performance-driven bonuses;
• A group retirement savings program with employer matching;
• Flexible group insurance with personalized coverage that meets your needs;
• An employee discount at Garage and Dynamite;
• A flexible vacation policy;
• And more!

GDI has been repeatedly voted one of Montréal’s Top Employers and one of Canada’s Top Employers for Young People.

No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity.

Candidates that are retained will be called for an interview.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Sales and Business Development

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