Growth Marketing Lead – E-Commerce Beauty Brand | Remote | $85-110k + Bonus

White Bay; Canada; Remote; CAD 85,000 - 110,000; Full time

Job summary

A rapidly expanding e-commerce brand in Canada is seeking a Growth Marketing Lead. The role involves controlling paid digital strategies and driving ROI-focused campaigns across various platforms. Candidates with 4-6+ years of experience, especially in DTC brands, are encouraged to apply, bringing creativity and analytics to lead the brand's growth.

Qualifications

• 4-6+ years of experience running paid media campaigns.
• Track record of measurable e-commerce growth.
• Strength in analytics and reporting.

Responsibilities

• Own and scale multi-channel paid media campaigns.
• Optimize spending and increase marketing efficiency.
• Collaborate with creative teams for effective campaigns.

Skills

Analytical Skills

Performance Marketing

Creativity

Budget Management

Tools

Shopify

Klaviyo

Webflow

Job description

Growth Marketing Lead – E-Commerce Beauty Brand | Remote | $85-110k + Bonus

Join to apply for the Growth Marketing Lead – E-Commerce Beauty Brand | Remote | $85-110k + Bonus role at White Bay

Growth Marketing Lead – E-Commerce Beauty Brand | Remote | $85-110k + Bonus

Join to apply for the Growth Marketing Lead – E-Commerce Beauty Brand | Remote | $85-110k + Bonus role at White Bay

This range is provided by White Bay. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

CA$85,000.00/yr - CA$110,000.00/yr

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Finding the best talent in Marketing, Creative and Technology

Growth Marketing Lead – E-Commerce Beauty Brand | Remote | $85-110k + Bonus

The Company:

This rapidly expanding e-commerce brand, headquartered in Edmonton, is redefining the beauty and wellness space with thoughtfully designed, high-performing products that elevate the everyday. With an emphasis on customer experience, data-backed decisions, and creative innovation, the team is deeply committed to building a brand that resonates. The culture is agile, collaborative, and fuelled by ambition—with plenty of room for entrepreneurial thinkers to thrive.

The Role:

As the Growth Marketing Lead, you’ll take ownership of the company’s paid digital strategy—steering acquisition campaigns across Meta, Google, TikTok, and emerging platforms. With a strong focus on ROI, this is a high-impact role where performance marketing meets creativity and experimentation. You'll partner closely with in-house creatives and external collaborators to deliver fresh, conversion-driven campaigns that accelerate brand growth and customer engagement. This is a rare opportunity to lead strategy and execution for a brand with a cult following and bold expansion plans.

What You’ll Do:

• Own and scale multi-channel paid media campaigns across Meta, Google, TikTok, and Instagram
• Strategically manage budgets, optimize spend, and increase overall marketing efficiency
• Use performance data (ROAS, CPA, CTR, CVR) to continuously refine campaigns
• Collaborate with design and content teams to produce thumb-stopping creative
• Run A/B tests to enhance targeting, messaging, and funnel performance
• Identify and test new paid acquisition channels and tactics
• Drive full-funnel growth—partnering on CRO and lifecycle strategies to improve conversion and retention
• Stay sharp on platform trends, algorithm shifts, and competitor activity

What You Bring:

• 4–6+ years of hands-on experience running and scaling paid media campaigns (Meta, Google, TikTok)
• A track record of driving measurable e-commerce growth, ideally within a DTC or Shopify-based brand
• Working knowledge of Shopify, Klaviyo, Webflow or similar tools
• Strength in analytics and reporting, with confidence interpreting performance metrics to drive action
• Familiarity with CRO best practices, testing frameworks, and customer journey mapping
• Bonus: Copywriting experience or involvement with influencer/UGC strategies

This is a high-ownership role within a company that celebrates curiosity, creativity, and continuous learning. If you're passionate about growth and want to help shape the future of a standout Canadian e-commerce brand—apply now.

#welcometowhitebay

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Marketing Services

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