Director, Brand & Communications - Origins

DECIEM | THE ABNORMAL BEAUTY COMPANY; Toronto; Hybrid; CAD 100,000 - 140,000; Full time

Job summary

DECIEM | THE ABNORMAL BEAUTY COMPANY is seeking a Director, Brand & Communications for the Origins brand, based in Toronto. This hybrid role involves leading the global brand direction, ensuring cohesive experiences across various initiatives.

Responsibilities include developing brand strategies, leading storytelling across channels, and building a creative team. Candidates should have over 10 years in branding, with strong leadership and storytelling skills essential for success.

Qualifications

• 10+ years of experience in brand, preferably within consumer brands or agencies.
• 5+ years of leadership or people management experience.
• Proven track record in building or leading rebrands.

Responsibilities

• Own the brand vision and positioning.
• Lead storytelling strategy across multiple channels.
• Build and mentor a high-impact team.

Skills

Brand building

Storytelling

Leadership

Strategic thinking

Communication skills

Job description

About the Company

Origins was founded in 1990 with a simple yet groundbreaking commitment—to respect and care for the well‑being of people and the planet. We combine the highest‑quality ingredients from nature plus non‑toxic alternatives and advanced science to create high‑performance formulas that our customers can trust. Our goal is to reduce our environmental impact through packaging design, manufacturing operations, and store design.

Job Summary

The Director, Brand & Communications – Origins will take a leadership role in shaping Origins’ global brand direction, ensuring a cohesive experience across product, communication, retail, and cultural initiatives. This is a hybrid role – three days in office – based out of our Toronto office.

Responsibilities

• Own the overall Origins global brand vision and positioning.
• Translate the brand’s philosophy into a scalable brand strategy, creating layers of storytelling and impactful ways to connect with consumers.
• Define brand & communications direction, product positioning, PR strategies, seeding efforts, and other go‑to‑market tactics that build engagement, talkability and purchase intent.
• Lead seasonal narratives and campaign concepts.
• Develop and own all brand foundational elements (target consumer, positioning, tone messaging, and beyond).
• Lead storytelling strategy across earned, owned, and paid channels working in close partnership with digital, social, comms, and commercial teams.
• Lead Social Media team in developing content strategy and engagement tactics.
• Work closely with Art Director and Creative team to define the brand & creative approach for each brand.
• Work with the Commercial team and support the creation of sell‑in material, pitch decks, and beyond. Partner closely in planning and distribution discussions.
• Act as key point of contact and ensure the business and key stakeholders are updated on projects, soliciting feedback and engagement when needed.
• Build and mentor a small but high‑impact team focused on creativity and agility. This will include Social Media, Brand, Communication, and Digital Brand Management.

Qualifications

• 10+ years of experience in brand – ideally within consumer brands, startups, or agencies. Strong understanding of the beauty industry and consumer sentiment, and extensive branding knowledge as related to other industries such as fashion, lifestyle, etc.
• 5+ years of people management and/or leadership experience is required.
• Proven experience building brands from early stages or leading rebrands.
• Strong storyteller with excellent written and verbal communication skills.
• Strategic thinker with a highly creative eye and strong cultural instincts.
• Comfortable operating in ambiguity and moving quickly in a test‑and‑learn environment.