Manager, Digital Marketing (Home Equity Financing)

RBC; Toronto; On-site; CAD 80,000 - 110,000; Full time

Job summary

RBC is seeking a motivated Manager for their Digital Marketing team, focusing on Home Equity Financing. The role involves developing high-impact digital initiatives to drive client acquisition, working with cross-functional partners to optimize marketing strategies and improve online performance.

Qualifications

• 5+ years of digital marketing experience focused on client acquisition.
• Strong project management and organizational skills.
• Technical skills in marketing tools and A/B testing.

Responsibilities

• Plan, develop and execute digital marketing campaigns.
• Serve as a SME for line of business partners.
• Support Search Engine Optimization strategy.

Skills

Digital Marketing

Project Management

Relationship Building

Client Acquisition

Customer Behavior

Education

Bachelor’s degree or College diploma in Business/Marketing/Technology

Tools

Google Analytics

AWS Quicksight

Semrush

Siteimprove

Job description

Job Summary

Job Description

RBC Digital Marketing is seeking a motivated and data-driven Manager to join their Home Equity Financing team.

In this role, you’ll plan and deliver high-impact digital initiatives that drive new client acquisition and support broader Home Equity Financing strategies. Working in partnership with Business Unit team members and cross-functional partners, you’ll leverage data and analytics to make recommendations that drive key business objectives through digital channels. As part of the Home Equity Financing team, your work will directly contribute to helping individuals and families navigate the path towards home ownership.

What will you do?

• Serve as a SME for line of business partners on digital best practices

• Contribute towards targets and key business outcomes rooted in foundational understanding of business strategy

• Plan, develop and execute digital marketing campaigns in close collaboration with mass channel marketing partners in support of business goals and objectives for client acquisition

• Achieve optimization across the online funnel, delivering on business goals and maximizing ROI

• Navigate complexity by working collaboratively with key stakeholders across the organization, including internal and external partners, from ideation and strategy to execution and reporting

• Support Search Engine Optimization strategy in collaboration with SEO and product teams to drive revenue by increasing the number of qualified visitors to Mortgages public sites

What do you need to succeed?

Must-have

• 5+ years of digital marketing experience, ideally with a focus on digital client acquisition

• Bachelor’s degree or College diploma in Business/Marketing/Technology

• Excellent project management and organizational skills; ability to confidently and effectively lead a project team through timelines, prioritization, budget management and collaboration

• Strong relationship building and integration skills with ability to influence internal and external peers and partners

• A proactive and goal-oriented approach to achieving business results, demonstrating strong ownership and accountability

• Technical skills, including familiarity with:

  • Reporting and support tools like Google Analytics, AWS Quicksight, Semrush, Siteimprove

  • Website A/B testing and personalization tools

  • Working in Content Management Systems

  • Development/staging/production environments

Nice-to-have

• Financial Services marketing experience and/or experience in a large matrix organization

• Ecommerce marketing or digital product ownership experience

• Experience with and working knowledge of HTML/CSS/JavaScript

• Experience with digital marketing SaaS tools/products

Job Skills

Brand Marketing, Business Strategies, Client Acquisitions, Customer Behavior, Digital Channels, Digital Marketing, Financial Products, Financial Services Marketing, Marketing Campaigns, Relationship Building

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

PERSONAL & COMMERCIAL BANKING

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-06-09

Application Deadline:

2025-06-24

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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