Manager, Digital Marketing

FCT; Oakville; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Digital Marketing Manager, where you'll drive demand generation across a diverse product portfolio. This role offers the chance to collaborate with cross-functional teams, utilizing data to optimize marketing strategies and enhance customer engagement. If you have a passion for innovative marketing and a commitment to excellence, this opportunity provides a platform for personal and professional growth. Be part of a recognized organization that values diversity and empowers its employees to succeed. Your contributions will directly impact pipeline growth and revenue generation, making a significant difference in the industry.

Benefits

Comprehensive benefits including virtual healthcare

Group retirement savings plan with company match

Paid holidays and generous paid time off

Hybrid work arrangements

Paid volunteer opportunities

Employee recognition programs

Potential for performance-based incentives

Opportunity to participate in stock purchase plan

Qualifications

• 5+ years in digital demand generation with proven success.
• Experience in managing marketing campaigns and analyzing metrics.
• Strong communication skills and creative problem-solving.

Responsibilities

• Drive demand across the product portfolio and analyze lead generation impact.
• Collaborate with teams to develop strategies for pipeline growth.
• Manage marketing funnel dynamics and report on relevant metrics.

Skills

Digital Demand Generation

B2B Marketing

Lead Conversion

Marketing Automation

Data Analysis

Communication Skills

Creative Thinking

Education

Bachelor's Degree in Marketing or related field

Tools

Hubspot

Google Ads

Google Analytics

Unbounce

Salesforce

Job description

Company Summary

Come work for a company that’s committed to the success of each and every employee. A place where innovators and collaborators come together and build on each other’s talents. Where diversity is welcomed and celebrated.

FCT provides industry-leading title insurance, default solutions and other real estate related products and services to legal, lending, valuation and real estate professionals across Canada. With FCT, you will have the opportunity to build a meaningful career. Join us as we continue to do exciting work and make a big impact on our colleagues, customers and communities.

Job Summary

We are continually searching for great talent; individuals who possess a deep commitment to the customers and markets we serve. If you would like to join a company that is committed to the success of each employee and offers challenge, purpose and the opportunity to grow both personally and professionally in a team-oriented environment, you'll enjoy a career with us! We understand that fostering a diverse and inclusive environment is critical for the success of our business, and we actively work towards it every day.

As a Digital Marketing Manager, you will work cross-functionally with the marketing sales and product teams to develop compelling demand generation programs that include an understanding of the audiences, targeted messaging, and outreach tactics to drive new engagements that ultimately result in the creation of new opportunities, pipeline, and revenue.

You will bring experience building demand generation programs from the ground up, prospecting new leads, and following aggressive growth plans.

HERE’S HOW YOU’LL CONTRIBUTE:

• Drive demand across the entire FCT product portfolio.
• Use data to analyze the impact of lead generation on pipeline and revenue.
• Plan yearly, quarterly, and monthly demand generation objectives.
• Work with content marketing with the goal of optimizing website conversions.
• Collaborate with sales management, product teams and sales executives to develop strategies, processes, and content that result in substantial pipeline growth.
• Develop and own the marketing funnel and manage all funnel dynamics and metrics.
• Manage a pipeline dashboard and report on all relevant metrics, including conversions, volumes and attribution.
• Design prospect journeys and nurturing programs.
• Work closely with the sales teams to ensure a smooth lead management process.
• Run ABM programs with several plays aiming at both new acquisitions and customer expansions.
• Work with analytics colleagues to maintain robust reporting on all tactics and campaigns.

HERE’S WHAT YOU’LL BRING:

• 5+ years of proven digital demand generation experience
• 2+ years of management experience
• Proven track record of successfully launching, managing, and tracking marketing campaigns that drive pipeline and booked revenue
• Knowledge of best practices in B2B marketing, demand generation, marketing automation, lead conversion, and nurturing programs
• Demonstrable experience of working in a metrics-oriented marketing environment, comfortable with reviewing data, metrics, and reporting on program outcomes.
• Direct experience working with marketing tools such as Hubspot, Google Ads and Analytics, and Unbounce
• Experience using CRM systems, Salesforce a plus
• Creative thinker with innovative ideas to prospect leads
• Ability to assess and analyze prospective client needs/requirements and communicate to sales teams.
• Excellent verbal and written communication skills
• Prior experience working closely with a sales team

HERE’S WHAT SETS US APART:

Through mentoring, innovative tools, and a variety of programs that engage and reward, we empower each employee to be great and drive results.

• Comprehensive benefits that include virtual healthcare and an Employee & Family Assistance Program
• Group retirement savings plan with company match
• Paid holidays and generous paid time off
• Hybrid work arrangements
• Paid volunteer opportunities and charitable donation matching
• Employee recognition programs that include referral incentives
• Potential for performance-based incentives
• The opportunity to participate in our stock purchase plan
• And more!

*As per terms of the employment agreement

The Great Place to Work Institute has named FCT one of Canada’s Top 50 Best Workplaces, Best Workplaces in Canada for Financial Services & Insurance, Best Workplaces in Canada for Women, Best Workplaces in Canada for Inclusion and Best Workplaces in Canada for Mental Wellness. We’re also one of Achievers 50 Most Engaged Workplaces in North America.

By joining us, you will not only be part of an award-winning organization, you will be part of a workforce that is engaged and empowered to succeed.

Thank you for considering FCT. We look forward to meeting you.

In accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, a request for accommodation will be accepted as part of FCT’s hiring process.

To avoid any delays in the recruitment process, if you require accommodation to apply, please provide your accommodation needs in advance. You may also be required to submit adequate medical/other documentation to Human Resources to support your request for accommodation.

FCT is an equal opportunity employer and is committed to an active nondiscrimination program. All recruitment, hiring, placements, transfers, promotions, training, compensation, benefits, discipline, and other terms and conditions of employment will be on the basis of the qualifications of the individual regardless of race, colour, place of origin, ethnic origin, citizenship, handicap (including mental and physical disability), sex, sexual orientation, gender identity and expression, creed (religion), marital status, family status (being in a parent/child relationship), age, or any other basis prohibited by the applicable provincial or federal human rights legislation.