Manager, Digital, Brand and Design

Toronto Community Housing; Toronto; Hybrid; CAD 124,000 - 136,000; Full time

Benefits offered by this job

Inclusive employee networks

Vacation days (4+ weeks)

Personal days (4)

Defined benefit pension (OMERS)

Health & dental benefits

Employee assistance program

Parental leave top up

Tuition reimbursement

Fitness membership discount

Job summary

Toronto Community Housing is seeking a senior marketing and communications leader to manage branding, content design, and digital solutions. You will lead a team that delivers high-quality communications and marketing outputs across print, web, and social channels, collaborating with stakeholders to advance the organization’s strategic goals.

The role requires 8+ years in marketing/digital communications, a relevant bachelor’s degree, and experience managing direct reports.

Qualifications

• Bachelor’s degree and 8+ years in marketing communications or digital communications.
• Experience managing direct reports (2+ years).
• Public sector knowledge and/or familiarity with social housing is an asset.
• Strong content, marketing and digital communications skills in a complex environment.
• Experience leading branding and marketing campaigns for multi-channel distribution.

Responsibilities

• Manage all branding and creative content design for the organization.
• Build brand recognition and promote the mission through engaging content and design strategies.
• Collaborate across departments to strengthen communication of key successes.
• Ensure branding consistency across materials and channels.
• Maintain TCHC visual identity across print, digital, and web.
• Develop branded content for multi-channel distribution (videos, infographics, banners, social visuals).
• Measure campaign success and refine strategies accordingly.
• Lead digital solutions for marketing and communications and manage external providers.
• Manage corporate social channels and the organization’s digital presence.
• Oversee development of digital solutions with a focus on UX and design thinking.
• Lead branding/digital support services and internal publishing workflows.
• Build and lead the digital, content and brand strategy team; set plans and budgets.
• Mentor staff, manage performance, and hire/discipline as needed.

Skills

Brand management

Content design

Digital marketing

Project leadership

Stakeholder collaboration

Education

Bachelor’s Degree in Public Relations, Corporate Communications, Communications Studies, Marketing, Journalism or related fields

Job description

Thank you for continuing to choose TCHC! Thank you for your interest in new job opportunities at TCHC and for continuing your journey with us! You are an integral part of our ability to achieve our vision of quality homes in vibrant communities where people are proud to live and work.

Vacancy Type

Full-time Temporary (12 months)

Salary/Hourly Range

$123,900.46 - $136,290.51

Work Details (Days/Hours)

Monday – Friday, 36.25 hours per week

Hybrid Eligible

Yes

Affiliation

Non-Union: Management/Exempt

Division and Department

Strategic Communications

Number Of Vacancies

1

Existing/New Job

Existing

Grade

08

Vacancy Status

Existing Vacancy

Candidate List Or Eligibility List

Candidate List

What We Offer

• Ability to participate in inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities;
• Minimum four (4) weeks of paid annual vacation days, increasing with years of service
• Four (4) paid personal days;
• Defined benefit pension plan with OMERS, includes 100-per-cent employer matching;
• Health and dental benefits;
• Employee and family assistance program;
• Maternity and parental leave top up (93% of base salary);
• Training and development programs including tuition reimbursement of $1500 per calendar year;
• Fitness membership discount.

Hybrid Job:

This job offers the opportunity to work from home as part of a hybrid work arrangement. This arrangement will allow you to work some days at a TCHC work location and the rest of the time from home. The amount of time required to work at a TCHC work location is flexible, while considering operational and service delivery requirements.

Make a difference

Reporting to the Director, Communications and Content Strategy, this position is responsible for managing the development and delivery of creative content, design and digital solutions to enable high-quality marketing and communications by the employees of Toronto Community Housing. The position supports the development and design of a range of communications materials to maintain the overall quality of the TCHC brand. The position will also work in collaboration with various organizational stakeholders to develop digital solutions for communications. The individual will lead the team that develops and implements creative and digital strategies to support the company’s strategic goals and business priorities in a manner that aligns with TCHC’s tenant focused culture.

What You’ll Do

Manage all branding and creative content design for the organization

• Build brand recognition, strengthen public perception and promote TCHC’s mission through engaging and creative content and design strategies
• Collaborate with departments and teams across the organization to strengthen communication of key successes to support brand reputation
• Ensure consistency of branding in materials across the organization, collaborating with different stakeholders and teams
• Maintain visual identity of TCHC across all channels including print publications, powerpoints, digital channels, email, internal and external websites
• Conceptualize, develop and deliver a range of branded content focusing on multi-channel distribution including videos, signage, branded collateral, infographics, posters, digital banners and social media visuals.
• Measure the success of creative content campaigns and strategies and refine strategies accordingly

Manage the development and implementation of digital solutions for marketing and communications

• Manage corporate social media channels, external website and other online/digital platforms
• Develop, manage and measure the success of multi-channel and digital distribution of corporate communication products and vehicles, such as staff and tenant newsletters, the annual report, videos, bulletins, bulletin boards, town hall meetings, workshops, e-publications, etc.
• In collaboration with stakeholders across the organization, act as project manager for the development of new digital solutions with a focus on design thinking and user experience (ie. websites and digital applications)
• Manage the provision of branding and digital support services, including writing and editing, graphic design, desktop publishing, web design, and production services, by an in-house team and outside service providers

Manages the digital, content and brand strategy team

• Develops work plans and performance measurement plans
• Assigns work, provides direction to unit staff
• Provides mentorship, leadership and support
• Provides input into the annual Strategic Communications budget and workplan
• Develops measurement tools to assess effectiveness of initiatives and overall strategy
• Establishes and implements practices for the digital, content and brand strategy team
• Manages human resources for digital, content and brand strategy team, including hiring, managing performance, supporting staff, and handling discipline

Build and performance manage a high performing team

• Mentors, coaches and provides work direction to Managers, and indirect reports.
• Provides leadership and guidance to resolve complex issues and ensures quality in service delivery.
• Leads onboarding, orientation and training to new employees within unit.
• Ensures that processes are followed and client needs are met in a timely and effective manner.
• Ensures that all statistics are maintained and summarized to keep track of workload and address client inquiries
• Ensures staff have the necessary information to manage their work. Assists in prioritizing work as needed.

What You’ll Need

• Bachelor’s Degree in Public Relations, Corporate Communications, Communications Studies, Marketing, Journalism or liberal arts, digital marketing, digital communications, non-profit communications.
• 8+ years of experience in marketing communications, digital communications, public relations / agency experience, or comparable communications experience.
• 2 years of experience managing direct reports
• Experience working in Public Sector and/or knowledge of social housing an asset
• Strong content, marketing and digital communications experience in a complex environment
• Experience with the full life-cycle of implementing and managing branding and marketing campaigns using a variety of creative and content strategies
• Experience managing digital communications projects including the development of new websites (internal and external)
• Experience managing corporate social media channels and digital marketing and communications campaigns
• Experience communicating to diverse audiences with a range of demographic and ethnic backgrounds
• Demonstrated ability to analyze information, anticipate problems and/opportunities, create and evaluate alternative solutions and make appropriate decisions and/or recommendations
• Demonstrated ability to network and build effective working relationships with executives, senior management, stakeholders and partners, and peers
• Experience writing, editing and branding corporate and internal communications products for a variety of audiences and channels (e.g., annual reports, blogs, video scripts, newsletters, speeches, information articles)
• Excellent communication skills (written and verbal)
• Demonstrated ability to deliver expected outcomes
• Experience working in or with the public sector, non-profit, broader public sector and agency experience
• A commitment to providing respectful service to all clients
• Technically proficient using content management systems, social media monitoring platforms, news media monitoring systems

Our commitment to equity, diversity and inclusion

We are committed to providing equal opportunity to all employees and strive to create a diverse workplace that reflects the cultural mosaic of our great city and the communities we serve. We recognize the value that comes from different viewpoints, unique experiences and diverse perspectives of our employees, who bring fresh, new ideas to our business. Diversity plays a key role in our ability to deliver on our mission to provide clean, safe, well-maintained, affordable homes for tenants.

TCHC is committed to diversity and inclusion within its community and encourages applications from Indigenous peoples, racialized persons/persons of colour, persons with disabilities, women, 2SLGBTQ+ persons, and others who can help us provide vibrant communities and make our city a great place to live.

Accessibility for applicants

Toronto Community Housing is committed to equity in employment. Our goal is a diverse, inclusive, and barrier-free workplace that reflects the communities we serve. We will provide reasonable accommodation to applicants with disabilities at all stages of the hiring process in accordance with the Ontario Human Rights Code, the Accessibility for Ontarians with Disabilities Act, 2005, and Toronto Community Housing’s Accessibility Policy.

If you are a person with a disability and need the job posting in an alternative format or any other accessible accommodations during the hiring process, please email your request to our People & Culture department at [e-mail] or call our accessible accommodations line at (416) 981 - 4119. Please refer to the job requisition number when you contact us.

We use AI technology through the use of pre-screening questions to assist in the screening process.