Manager, Creative Content, Digital & Social Media

The Calgary Airport Authority; Calgary; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

The Calgary Airport Authority is seeking a Manager, Creative Content, Digital & Social Media to lead planning and delivery of innovative content across YYC's digital and social channels. This is a hybrid role with 3 days in the office and 2 days working from home, for an 18-month term.

You will partner with internal stakeholders, guide storytelling, manage content calendars and assets, and ensure compelling messaging for external channels.

Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations, Digital Media, or a related field.
• Minimum 6 years of experience in digital marketing, social media management and content creation.
• Strong writing, editing and storytelling skills.
• Leadership experience and ability to coach teams.

Responsibilities

• Lead planning, development and delivery of creative content across Calgary Airports’ digital, social, and owned channels.
• Partner with internal stakeholders to develop content and communications campaigns.
• Advise teams on key messaging for external communications.
• Develop and manage content calendars, briefs and messaging documents.
• Write and edit content for website, social media, campaigns and multimedia stories.
• Manage Calgary Airports’ digital asset library and ensure proper licensing.
• Oversee external-facing web and social platforms in collaboration with partners.
• Monitor content performance and identify opportunities to improve reach and engagement.
• Lead the Social Media team with coaching and performance feedback.
• Stay updated on trends and emerging digital engagement platforms.

Skills

Digital marketing

Social media management

Content creation

Writing & editing

Leadership

Strategic thinking

Education

Bachelor's degree in Communications, Marketing, Public Relations, Digital Media, or related field

Tools

Adobe Creative Suite

Content management systems

Web analytics

Job description

Manager, Creative Content, Digital & Social Media

Status: Full-time term (18-month term), Unionized

Work environment: Hybrid (3 days in office, 2 days WFH). Employees must be available to work in the office up to five (5) days per week when required to support business priorities.

Number of positions available: 1

Closing Date: September 8th, 2026

WHY CALGARY AIRPORTS

Powered by heart and dedicated to excellence, we’re the team that keeps Calgary connected – and you could be our newest member.

We’re in the business of uplifting people, and every day, we create runways to new places and possibilities, building a better airport experience for everyone.

WHAT’S THE TEAM LIKE

We’re the team behind Calgary Airports’ creative content, digital storytelling and social media presence. From campaigns and web content to social channels and multimedia storytelling, we help shape how our audiences experience YYC online and across owned channels. In this role, you’ll lead the planning and creation of compelling content, support clear communications, and help our Crew tell stories that connect people to place.

WHAT ARE SOME OF THE RESPONSIBILITIES

• Lead the planning, development and delivery of creative content across Calgary Airports’ digital, social and owned communication channels.
• Partner with internal stakeholders to develop and implement content and communications campaigns that support key business drivers.
• Act as a content and communications advisor to teams across Calgary Airports, with a focus on owned channels and support for paid and earned opportunities where required.
• Provide communications counsel, planning support and guidance on key messaging for external-facing teams including Community Engagement, Commercial and Retail, Parking, Air Service Development and Government Relations.
• Develop and manage content calendars, creative briefs, key messaging documents and communications plans that support proactive storytelling.
• Write, edit and guide compelling content for external-facing channels, including website copy, social media, campaign content and multimedia storytelling.
• Manage Calgary Airports’ digital asset library, including images, videos, graphics, in-terminal digital signage and other multimedia content, ensuring assets are organized, accessible and appropriately licensed.
• Manage and maintain externally facing web and social media platforms, including yyc.com, ybw.com and Calgary Airports’ social media accounts, in collaboration with internal partners.
• Monitor content performance, support content audits and identify opportunities to improve reach, relevance, accessibility and audience engagement.
• Lead the Social Media team by setting expectations, providing coaching and feedback, supporting development, recognizing performance and addressing performance needs as required.
• Research trends, industry news, partner updates and emerging digital engagement platforms to keep content current and effective.
• Develop relationships with airport peers to collaborate on shared issues and identify opportunities for stronger digital and social storytelling.
• Bachelor’s degree in Communications, Marketing, Public Relations, Digital Media, or a related field. Relevant professional experience may be considered in lieu of formal education.
• A minimum of 6 years of experience in digital marketing, social media management, and content creation, with a proven track record of successful campaigns.
• Strong creative and strategic thinking skills, with the ability to translate ideas into compelling digital content and campaigns.
• Excellent writing, editing, communication and interpersonal skills, with a keen eye for detail and a passion for storytelling.
• Strong organizational and project management skills, with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Leadership experience either directly or indirectly including coaching, feedback, priority setting, and nurturing skill development

WHAT ADDITIONAL SKILLS ARE AN ASSET

• Bilingual in English and French
• Knowledge of video production, photography, digital asset management, Adobe Creative Suite or other content creation tools.
• Knowledge of the airport, aviation, tourism or transportation industry.

WHAT DOES DIVERSITY MEAN TO US

We are committed to building a team where exceptional leadership shines and our crew thrives both at work and at home. We believe that deliberate steps such as creating a workplace that is physically and psychologically safe, equitable to all, and actively and diligently taking steps along the path to reconciliation are the keys to making this a reality.

OUR VALUES

We prioritize genuine concern and compassion for everyone we engage with, from our team members to our partners and guests, always striving to help and support one another.

We actively seek diverse perspectives in our decision-making and collaboratively tackle challenges.

We work together with trust and transparency, supporting one another to achieve the collective goals of our organization.

We grow, evolve, and adapt with purpose, continually aligning our actions with our vision.

We embrace curiosity and boldly challenge the status quo, exploring new opportunities and taking thoughtful, responsible risks that drive purposeful innovation.