Communications Specialist - Reach and Engagement

McKinsey & Company; Toronto; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

McKinsey & Company is seeking a communications professional to join a high-performance North America Reach and Engagement team. You will develop integrated communications programs that strengthen relationships with clients, alumni, and colleagues while elevating McKinsey's distinctive expertise.

You will report to the Head of External Relations and collaborate with senior leaders across Canada and the U.S., including Toronto and Montreal, with travel as needed.

Qualifications

• Bachelor’s degree or equivalent education or work experience.
• 5+ years of experience in a business communications-related field, with broad skillset across external/internal comms, media relations, events, executive comms.
• Mastery of Microsoft Office and firm-related tools such as Box, Slack, Canva, Meltwater, Muck Rack, LinkedIn Campaign Manager, ChatGPT Enterprise.

Responsibilities

• Develop integrated communications strategies that reach audiences across the firm’s range of channels.
• Lead complex communications projects from planning through execution, coordinating cross-functional stakeholders.
• Measure campaign effectiveness using performance data and adjust programs to meet business priorities.

Skills

Influence & stakeholder management

Executive communication

Strategic messaging

Project management

Ambiguity navigation

Feedback & psychological safety

Critical reasoning

English & French communication

Education

Bachelor’s degree or equivalent education/work experience

Tools

Box

Slack

Canva

Meltwater

Muck Rack

LinkedIn Campaign Manager

ChatGPT Enterprise

Job description

Who You'll Work With

You are someone who thrives in a high-performance environment, bringing a growth mindset and entrepreneurial spirit to tackle meaningful challenges that have a real impact.

Who You'll Work With

You are someone who thrives in a high-performance environment, bringing a growth mindset and entrepreneurial spirit to tackle meaningful challenges that have a real impact.
In return for your drive, determination, and curiosity, we’ll provide the resources, mentorship, and opportunities to help you quickly broaden your expertise, grow into a well-rounded professional, and contribute to work that truly makes a difference.
When you join us, you will have:

• Continuous learning: Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast-paced learning experience, owning your journey.
• A voice that matters: From day one, we value your ideas and contributions. You’ll make a tangible impact by offering innovative ideas and practical solutions, all while upholding our unwavering commitment to ethics and integrity. We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes.
• Global community: With colleagues across 65+ countries and over 100 different nationalities, our firm’s diversity fuels creativity and helps us come up with the best solutions. Plus, you’ll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences.
• Exceptional benefits: On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well‑being for you and your family.

Your Impact

You will join a team of communications professionals within McKinsey's North American Reach and Engagement function, helping ensure the firm's insights reach the right audiences through integrated communications programs that strengthen relationships with clients, alumni, and colleagues while building awareness of McKinsey's distinctive expertise.
You will report to the Head of External Relations and partner closely with senior leadership across Calgary, Toronto, and Montreal, as well as colleagues throughout North America, to develop and execute integrated communications strategies that advance the firm's reputation and business priorities. While you may be based in either Toronto or Montreal, the primary activities and stakeholder engagement are centered in Toronto. If you are based in Montreal you should anticipate regular travel to Toronto to support business priorities, meetings, and key events.
You will collaborate with internal and external stakeholders to develop messaging, identify strategic opportunities, and ensure communications are aligned with audience needs and business objectives.
You will also independently manage complex communications projects from planning through execution, coordinating cross-functional stakeholders while balancing multiple priorities in a fast-paced environment. Using audience insights and performance data, you will measure campaign effectiveness, monitor key performance indicators, evaluate media impact, and recommend improvements that optimize engagement and support informed decision-making.

Your Qualifications and Skills

• Bachelor’s degree or equivalent education or work experience required
• 5+ years of experience in a business communications-related field, a benefit if in a professional services environment, corporate communications role, government, or communications agency background with broad skillset across relevant communication service lines and platforms (e.g., external/internal comms, media relations, events, executive comms)
• Mastery of Microsoft Office (Word, PowerPoint, Excel) and firm related tools (Box, Slack, Canva, Meltwater, Muck Rack, LinkedIn Campaign Manager, ChatGPT Enterprise etc.)
• Knowledge of private partnership model and experience working in related industry
• Ability to manage various projects simultaneously and work independently as well as collaboratively in a fast-paced and ambiguous operating environment. Comfortable with the agile work methodology, and ability to work in quick, iterative rounds when applicable.
• Excellent ability to influence and direct colleagues, and manage the needs of different stakeholders (including relevant senior leaders)
• Outstanding critical reasoning and problem-solving skills, including the ability to synthesize data and insights to inform decisions and recommend effective solutions and an exemplary drive for quality execution and excellence
• Ability to create psychological safety and inclusion within teams, enabling a collaborative environment as well as the ability to provide and receive feedback effectively
• Exhibits core firm values in attitude and work (e.g., owning development, driving work, demonstrating resilience)
• Excellent communication skills (e.g., writing, editing, storytelling) across formats (e.g., written, verbal/presentation, digital-ready content), with an ability to craft messaging that resonates with audiences at different stages of the marketing funnel and aligns with strategic objectives
• Fluent level language skills in verbal and written English and French are required