Luxury Manager

AXIATA DIGITAL ADVERTISING SDN BHD; Toronto; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Luxury Manager to enhance brand presence and advocacy within the premium spirits sector. This role emphasizes consultative selling and requires a passion for building brands in a luxury environment. The successful candidate will focus on territory management, ensuring minimum execution standards and inventory levels while developing strong relationships with key stakeholders. If you thrive in a dynamic, hybrid working environment and have a proven track record in brand advocacy, this is an exciting opportunity to make a significant impact in the beverage industry.

Qualifications

• Minimum 3 years of experience in territory management or as a brand ambassador.
• Strong track record of managing stakeholders and driving sales.

Responsibilities

• Build brand presence and advocacy for PMA's luxury portfolio.
• Manage assigned outlets and achieve annual depletion targets.

Skills

Territory Management

Brand Advocacy

Consultative Selling

Negotiation

Public Speaking

Education

Post Secondary Degree in Business

Tools

Sales Force Automation Tools

MS Excel

MS PowerPoint

Job description

About Peter Mielzynski Agencies LTD “PMA” and the Mission

PMA Canada’s Mission is to become The Best Drinks Company in Canada. We represent an enviable portfolio of leading premium spirits, wines and beer brands including: Glenfiddich, Grants, Gibson’s, Hendricks, Two Oceans, Jägermeister, Innis & Gunn and many more. We are a privately held company founded in 1979 by Peter Mielzynski Sr., and to this day we pride ourselves on building brands and providing Service Excellence for our Suppliers, Customers & Consumers.

Company Values

Be Proud

We are proud of our brands, our heritage, and our commitment to service excellence in everything we do.

Be Responsible
We are responsible and accountable for our work as individuals and collectively as one team.We collaborate across all aspects of our business.

Be Entrepreneurial
We foster a forward thinking and innovative culture that recognizes the need for innovation and continuous improvement.

Be Professional
We value integrity, transparency, delivering on our commitments and having constructive debate within a team working culture.

Be Sustainable
We always do the right thing for our business, for each other and our community.

Embrace Difference
We embrace our differences and work together to make us stronger.

Think Long Term

We understand our actions today need to drive long-term success and this gives us a competitive advantage.

About the Luxury Manager Role

Reporting to Director of Key Accounts On-Premise & Luxury | the primary role of the Luxury Manager is to build the presence, penetration, and advocacy of the PMA portfolio. This role requires a true passion for building brands, working in the luxury space and for consultative selling. The Luxury Manager will develop the whole PMA portfolio leading with the PMA Luxury Portfolio in the Province of Ontario focusing on assigned On & Off-Premise Outlets as well as building a HNWI network. The role will have accountability for delivery of objectives, in particular: Minimum Outlet Execution Standards, Minimum Outlet Inventory Levels, Territory Depletions vs Target and Building Brand Advocacy for the PMA Luxury Portfolio.

Key Deliverables

· Annual Depletions (Stock Movement from W/H into Outlet) Outcome vs Target by Brand Expression for Assigned Outlets

· Minimum Execution Standard (MES) Outcomes vs Target by Brand Expression within Assigned Outlets

· Shopper Conversion Driver (SCD) Outcomes vs Target by Brand Expression within Assigned Outlets

· Up-to-Date Journey Plans for Coverage of Assigned Outlets

· Weekly 1:1 MES | SCD Status vs Target Review Sessions with Sales Manager

· Monthly Scorecard on Territory Key Business Metrics

· Monthly Price Audit | Competitive Gaming Report within Assigned Outlets

· Minimum Inventory Levels by SKU within Assigned Off Premise Outlets

· Actionable Individual Development Plans for Own Role

· Investment Control within Budget by Brand Expression & Banner

Behavioural Competency Requirements

· Accountability

· Customer Centricity

· Transparency

· Inspection of Expected Results

· Ownership of the Business

· No Blame Fixing

Management Competency Requirements

· Outcome Orientation

· Business Performance Management & Reporting

· Interpersonal Effectiveness

· Workflow Management

· Financial Acumen

· Judgement & Decision Making

· Rapid Capability Building

· Strategic Thinking & Awareness

Functional Competencies Requirements

· Commercial Plan Implementation & Course Correction

· Commercial Opportunity Identification & Conversion

· Journey Planning | Efficient Outlet Route Planning

· Effective Relationship Development (Outlet Decision Maker)

· Effective Advocacy Building (Outlet Staff Members)

· Commercial Acumen

· Persuasive Selling (Luxury Goods)

· Negotiation & Influencing

· Public speaking and presenting

· Project/Event management

Knowledge Competency Requirements

· RTC | The PMA Way of Selling

· Provincial Beverage Alcohol Regulatory Standards

· Canadian Beverage Alcohol Industry Rival Ways of Working

· Effective Working Knowledge of LCBO Operating Rhythms

· Effective Working Knowledge of On-Premise and Retail Outlet Operating Rhythms

· Effective Working Knowledge of Sales Force Automation Tools

· Effective Working Knowledge of MS Excel and MS PowerPoint

· Smart Serve Certified

· WSET Certified

Experience & Other Requirements

· Minimum 3 Years of Territory Management / Brand Ambassador Experience (Beverage Alcohol or CPG)

· Demonstrated Team Player & Sales Leadership

· Well Demonstrated Track Record of Managing Stakeholders

· Post Secondary Degree in Business related field or similar

· Hybrid Working Environment based in Toronto, Ontario

· Minimum 90% of Time in Field including Ability to Travel Overnight within Territory or District as Required

· Valid Driver’s License with Fully Insured & Reliable Transportation

· Must be Legally Able to Work in Canada

· Must be of Legal Drinking Age

Physical Demands

· Carrying & Lifting 45-65 pounds

· Immediate reaching to perform various duties

· Overhead Reaching to perform various duties

· Standing & Walking for periods of time to perform various duties

· Squatting or Bending to perform various duties as assigned

· Some evening and weekend work may be required

PMA Canada is committed to providing equal opportunity and accessibility in its recruitment process. If you are selected for further consideration and require accommodation to participate in this recruitment process, please advise your Talent Acquisition partner