Loyalty Specialist

Canadian Tire; Toronto; On-site; CAD 64,000 - 106,000; Full time

Benefits offered by this job

Profit Sharing

Comprehensive benefits

Mental health benefits

Product discounts

Job summary

Canadian Tire Corporation in Toronto, ON, is seeking a Loyalty Specialist to execute loyalty marketing campaigns by creating, configuring, and validating offers across programs and channels. You will collaborate with Marketing, Merchandising, Digital, CRM, Analytics, and external vendors to ensure offers are launched accurately and on schedule.

The role emphasizes testing, QA, audience targeting, and documenting configurations, with opportunities to improve operational efficiency and vendor

Qualifications

• Post-secondary education in Business, Marketing, Operations, Technology, or a related field.
• 1–3 years of loyalty operations, marketing operations, campaign execution, QA, e-commerce ops, or related discipline.
• Strong attention to detail and accuracy.
• Experience managing multiple priorities and meeting deadlines.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Proficiency with Microsoft Office, particularly Excel.
• Ability to collaborate with cross-functional teams.
• Experience with loyalty programs, CRM platforms, or marketing technology solutions.
• Experience with campaign management, offer configuration, or promotion setup.
• Knowledge of QA/testing methodologies.
• Familiarity with customer segmentation and personalized marketing concepts.
• Experience working with vendors and external partners.

Responsibilities

• Create and configure loyalty offers within loyalty management systems according to documented business requirements.
• Support the execution of personalized 1:1 member offers, targeted campaigns, promotional events, and ad hoc initiatives.
• Translate campaign requirements into system configurations and test for accuracy.
• Conduct testing and QA to validate offer setup, targeting, rewards, and member experience.
• Document test results and defect issues, and coordinate resolution with stakeholders.
• Validate audience criteria, offer mechanics, earning conditions, exclusions, and rewards.
• Coordinate with business stakeholders to clarify requirements and resolve config issues.
• Support campaign launch readiness activities and ensure timelines are met.
• Monitor offer performance during launches and address issues.
• Maintain documentation of configurations, tests, and procedures.
• Contribute to continuous improvement to reduce defects and increase efficiency.
• Ensure compliance with processes, controls, and SLAs.
• Assist with prioritization and management of multiple concurrent campaign requests.

Skills

Attention to detail

Analytical thinking

Communication skills

Prioritization

Education

Bachelor's degree or equivalent

Tools

Microsoft Excel

CRM platforms

Loyalty programs

Job description

As a Loyalty Specialist at Canadian Tire Corporation in Toronto, ON, you will play a critical role in executing loyalty marketing campaigns by creating, configuring, and validating loyalty offers across multiple programs and channels. You will collaborate with cross-functional partners including Marketing, Merchandising, Digital, CRM, Analytics, and external vendors to ensure offers are launched accurately and on schedule.

Responsibilities

• Create and configure loyalty offers within loyalty management systems according to documented business requirements
• Support the execution of personalized 1:1 member offers, targeted campaigns, promotional events, flyer offers, and ad hoc initiatives
• Review campaign requirements and translate offer logic into system configurations
• Conduct comprehensive testing and quality assurance to validate offer setup, targeting, rewards, and member experience
• Perform defect identification, issue troubleshooting, and documentation of test results
• Validate audience criteria, offer mechanics, earning conditions, exclusions, and reward calculations
• Coordinate with business stakeholders to resolve configuration issues and clarify requirements
• Support campaign launch readiness activities and ensure execution timelines are met
• Monitor offer performance during launch periods and escape issues where necessary
• Maintain detailed documentation of offer configurations, testing outcomes, and operational procedures
• Participate in continuous improvement initiatives to increase operational efficiency and reduce defects
• Ensure compliance with established processes, controls, and service-level agreements
• Assist with prioritization and management of multiple concurrent campaign requests

Requirements

• Post-secondary education in Business, Marketing, Operations, Technology, or a related field
• 1–3 years of experience in loyalty operations, marketing operations, campaign execution, quality assurance, e-commerce operations, or a related discipline
• Strong attention to detail and commitment to accuracy
• Experience managing multiple priorities and working under tight deadlines
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Proficiency with Microsoft Office, particularly Excel
• Ability to collaborate effectively with cross-functional teams
• Experience working with loyalty programs, CRM platforms, or marketing technology solutions
• Experience with campaign management, offer configuration, or promotion setup
• Knowledge of quality assurance and testing methodologies
• Familiarity with customer segmentation and personalized marketing concepts
• Experience working with vendors and external technology partners

Benefits

• Broadband salary range: $64,000 to $106,000 CAD annually (typical hiring range $64,000–$85,000)
• Comprehensive benefits and retirement programs
• Performance incentives and continuing education programs
• Mental health benefits of $5,000 per year
• Canadian Tire Profit Sharing
• Career growth opportunities and product discounts

Post-secondary education in Business, Marketing, Operations, Technology, or a related field. 1–3 years of experience in loyalty operations, marketing operations, campaign execution, quality assurance, or e-commerce operations. Proficiency with Microsoft Office (Excel). Experience with CRM platforms, loyalty programs, or marketing technology solutions.