Lifecycle Retention Architect for AI Training Labs

Obsidian; Toronto; Remote; CAD 80,000 - 110,000; Full time

Job summary

Obsidian seeks a hands-on lifecycle marketing specialist to design and pressure-test AI-driven environments that simulate real marketing work. You will craft briefs, define required documents and dashboards, and judge AI attempts against a rigorous rubric.

Experience with Salesforce, Amplitude, and ESP platforms, plus excellent written reasoning, is strongly preferred. Applicants complete a short screener before review.

Qualifications

• Hands-on practitioner experience in lifecycle, CRM or retention marketing.
• Experience with ESPs, Salesforce, and Amplitude.
• Experience building AI training environments or RL scenarios.
• Rubric Academy or Rubric Bootcamp certification preferred.
• Clear written reasoning explaining why a decision is right.

Responsibilities

• Design task briefs drawn from lifecycle or CRM marketing you have done.
• Specify documents, dashboards, personas and tool states required.
• Write or review reference answers and the evaluation criteria.
• Review AI agent attempts and judge against the defined standard.

Skills

Lifecycle marketing

CRM marketing

Retention strategies

AI training environments

Clear written reasoning

Tools

Salesforce

Amplitude

ESP platforms

Job description

Obsidian seeks a hands-on lifecycle marketing specialist to design and pressure-test AI-driven environments that simulate real marketing work. You will craft briefs, define required documents and dashboards, and judge AI attempts against a rigorous rubric.

Experience with Salesforce, Amplitude, and ESP platforms, plus excellent written reasoning, is strongly preferred. Applicants complete a short screener before review.