Lifecycle Marketing Specialist (PL722)

Paralucent Inc; Toronto; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

An innovative company is on the lookout for a Lifecycle Marketing Specialist to enhance customer engagement through strategic marketing initiatives. This role involves planning and executing targeted campaigns, analyzing customer data for insights, and collaborating with teams to align marketing efforts with business objectives. If you have a passion for data-driven marketing and a strong grasp of customer lifecycle management, this is an exciting opportunity to make a significant impact in a dynamic environment. Join a forward-thinking team and help shape the future of customer engagement!

Qualifications

• 6+ years of experience in lifecycle, retention, or CRM marketing.
• Hands-on experience with marketing automation tools like Salesforce Marketing Cloud.

Responsibilities

• Plan and execute targeted marketing campaigns for customer acquisition and retention.
• Analyze customer data for optimization and personalization opportunities.

Skills

Lifecycle Marketing

Customer Retention

CRM Marketing

Segmentation

A/B Testing

Email Automation

Data Analysis

Tools

Salesforce Marketing Cloud

HubSpot

Marketo

Google Analytics

Looker Studio

Job description

Paralucent is seeking a talented Lifecycle Marketing Specialist to join our team. In this role, you will be responsible for developing and implementing marketing strategies to engage customers throughout their lifecycle with our company.

1. Plan and execute targeted marketing campaigns to drive customer acquisition, retention, and loyalty.
2. Analyze customer data to identify opportunities for optimization and personalization.
3. Collaborate with cross-functional teams to ensure alignment of marketing strategies with business goals.
4. Monitor and report on the performance of marketing campaigns, providing insights for continuous improvement.

If you are a creative thinker with a passion for data-driven marketing and a strong understanding of customer lifecycle management, we would love to hear from you!

Minimum requirements:

• +6 years of experience in lifecycle, retention, or CRM marketing.
• Hands-on experience with Salesforce Marketing Cloud, HubSpot, or Marketo.
• Proficient in journey mapping, email automation, and triggered workflows.
• Strong skills in segmentation, personalization, and A/B testing.
• Working knowledge of HTML/CSS for email editing and responsive design.
• Familiarity with data analysis tools (e.g., Google Analytics, Looker Studio).
• Experience with customer data platforms (CDPs) or CRM-integrated tools.
• Ability to design, implement, and optimize multi-touch lifecycle programs.
• Strong understanding of customer journey strategy, onboarding flows, and loyalty campaigns.
• Location: Toronto, Canada (Hybrid / occasionally on-site).
• Bonus: Experience with SMS, push notifications, or in-app messaging platforms.