Lifecycle & Marketing Automation Specialist

Z953; Montreal (administrative region); Hybrid; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid work policy

Share purchase plan

Access to virtual healthcare

Café with breakfasts and snacks

Job summary

Stingray Group in Montreal is looking for a Lifecycle Marketing Specialist to lead end-to-end customer journeys driven by data, technology and insights.

You will collaborate with Marketing, Data, Product and IT to design scalable lifecycle programs, optimize our marketing tech stack, and explore automation and AI to deliver more relevant customer experiences.

Qualifications

• 2–4 years of experience in lifecycle/CRM marketing with hands-on platform ownership.

Responsibilities

• Own the customer lifecycle strategy end-to-end from strategy to measurement.

Skills

Lifecycle marketing

Salesforce Marketing Cloud

Braze

AMPscript

SQL queries

Automation workflows

ROI storytelling

Cross-functional collaboration

Tools

Salesforce Marketing Cloud

Braze

Wrike

MySQL

Job description

As Lifecycle Marketing Specialist, you’ll lead the strategy and execution of customer journeys that turn data, technology, and customer insights into measurable business growth. You’ll connect audience needs and key moments in the customer lifecycle with personalized experiences designed to increase engagement, strengthen retention, and create long‑term value.

This is a hands‑on, cross‑functional role for someone who can move seamlessly from strategy to execution. You’ll work closely with Marketing, Data, Product, and IT to develop scalable lifecycle programs, improve our marketing technology ecosystem, and identify meaningful opportunities to use automation and AI to deliver more relevant customer experiences. You’ll bring structure to complex initiatives, build the business case for new opportunities, and take ownership from concept through execution and results.

• Own the customer lifecycle and journey strategy end‑to‑end, from strategy to execution to measurement.
• Lead the technical execution of customer journeys in Salesforce Marketing Cloud, staying ahead of platform evolutions and industry best practices.
• Bring a genuine curiosity for AI and automation. Dig into our internal tools and agent capabilities to find real opportunities for smarter, more personalized customer journeys.
• Build and present ROI/business cases to justify platform investments and prioritize roadmap decisions.
• Manage cross‑functional dependencies by identifying potential blockers early, communicating impacts clearly, and coordinating timely resolutions with IT and other partners.
• Partner with the Digital Marketing Strategist and the Content team to align lifecycle campaigns with broader marketing priorities.
• Evaluate and recommend platform/tooling improvements.
• 2‑4 years of experience in lifecycle/CRM marketing, with hands‑on platform ownership (Salesforce Marketing Cloud, Braze, or equivalent 1×1 marketing tool).
• Working knowledge of AMPscript, SQL queries, data extensions, and automation workflows. Experience with relational databases or MySQL is an asset.
• Demonstrated experience building business cases and communicating ROI to leadership.
• Comfortable working cross‑functionally with IT, Data, Product, and Marketing teams.
• Experience with, or strong interest in, marketing technology platform migrations and evolving industry best practices.
• Curious about the practical applications of AI and automation, with the ability to identify opportunities to improve personalization, efficiency, and customer engagement.
• Strong project management, prioritization, and problem‑solving skills.
• Written and spoken English; ability to communicate in French.
• Experience with task management tools such as Wrike is an asset.
• Written and spoken English & French.

Nice‑to‑haves

• Exceptional organizational and multitasking abilities.
• Strong written and verbal communication skills, with an ability to articulate complex concepts clearly.
• Proactive problem‑solver with a keen eye for detail.
• Familiarity with B2B marketing strategies and lead generation is an asset.
• Experience in the media, music, or entertainment industry is a plus.

Life at Stingray

• A cool office in Montreal & a h ybrid workpolicy
• Share purchase plan (with a contribution from Stingray)
• Access to virtual healthcare
• Stingray café with breakfasts and snacks offered every day
• Free fitness classes offered weekly
• Access to private nutrition & wellness advising
• Free language classes
• Summer hours
• Milestones celebrated with our loyalty program
• 5@7 and vibrant social events
• And much more!

We leverage AI‑supported tools to assist with the initial review of applications. These tools do not replace human judgment—final decisions are made by our recruitment teams.

Montreal‑based Stingray Group is a leading music, media and technology company with over 1,200 employees worldwide. Our offices are located in the Old Port of Montreal just minutes from the Lachine Canal bike path, a prime location for picnics or a jog at lunch time.

Stingray supports the principles of Employment Equity and is committed to ensuring our workforce is representative of the communities we serve and in which we operate. Women, Aboriginal peoples, persons with disabilities and visible minorities are encouraged to apply and to self‑identify so we can work towards full representation of those groups within our company.