Lifecycle Email Marketing Specialist (HubSpot)

Socket.dev; Toronto; Hybrid; CAD 104,000 - 111,000; Full time

Job summary

Kensington Tours is seeking a CRM Email Specialist to support high-volume lifecycle campaigns across Kensington Tours, Cruise and UltraLuxe. You will build emails in HubSpot, manage audiences, deploy automated workflows and ensure accurate, polished communications.

You’ll optimize journeys to nurture leads, reactivate customers and drive repeat bookings, collaborating with cross-functional teams in a fast-paced environment.

Qualifications

• 3-4+ years of hands-on email marketing, CRM or lifecycle experience.
• Experience building, QA’ing and deploying campaigns in a CRM or ESP.
• Familiarity with HubSpot and other major platforms is a plus.
• Experience supporting automated workflows and lifecycle journeys.
• Strong QA, audience logic, personalization and device rendering knowledge.

Responsibilities

• Build, QA and deploy high-volume B2C and B2B email campaigns in HubSpot.
• Own email production from brief to deployment, coordinating timelines.
• Create emails from templates, managing assets and copy.
• Support automated lifecycle journeys and audience segmentation.
• Monitor performance, conduct analysis and translate insights into actions.

Skills

CRM & email marketing

Lifecycle marketing

HubSpot

A/B testing

Data-driven decision-making

Tools

HubSpot

Salesforce Marketing Cloud

Adobe

Braze

Mailchimp

Job description

Kensington Tours is seeking a CRM Email Specialist to support high-volume lifecycle campaigns across Kensington Tours, Cruise and UltraLuxe. You will build emails in HubSpot, manage audiences, deploy automated workflows and ensure accurate, polished communications.

You’ll optimize journeys to nurture leads, reactivate customers and drive repeat bookings, collaborating with cross-functional teams in a fast-paced environment.