VP, Integrated Marketing

Range Group - Job Postings; Toronto; Hybrid; CAD 150,000 - 190,000; Full time

Benefits offered by this job

Competitive compensation

Incentive programs

Hybrid work model

Performance rewards

Job summary

Kensington Tours seeks an accomplished Integrated Marketing leader to elevate its luxury travel brand across PR, content, community growth and lead generation for Tours, Cruise and Ultraluxe. You will report to the SVP Marketing from Kensington HQ, guiding a cross-functional team in a flat, pod-based structure and shaping a growth engine focused on customer experience, trust, and performance.

You will lead a high-impact team, driving brand storytelling, content strategy, and integrated campaigns

Qualifications

• 15+ years in integrated marketing or brand leadership.
• Direct experience in PR, social media, and brand development.
• Proven track record growing organic and earned channels alongside paid performance.
• Experience leading cross-product or multi-brand marketing planning.
• Comfort with hard KPIs and budget accountability.
• Experience in luxury, travel, hospitality, or similar category is a strong plus.

Responsibilities

• Lead Brand, Content, and Integrated Marketing teams.
• Drive growth through PR, social, and content initiatives.
• Set KPI-driven plans with clear budgets and ownership.
• Build plans across audiences and turn clients into brand ambassadors.
• Develop team skills and promote cross-pod leadership culture.
• Partner with executive team to shape Kensington's growth strategy.

Skills

Integrated marketing

Brand leadership

PR & media relations

Content strategy

Team leadership

Budget management

Job description

The Opportunity

Kensington Tours has built one of the most trusted names in luxury travel, and we’re ready to take it further. This role sits at the center of that next chapter where we willturnathrivingsuccessfulbusiness into an unmistakableluxurybrandagrowth engine that runs oncustomer experienceandtrust rather than paid clicks.

You will leadIntegrated Marketing:spanning PR, brand,always-on content, community growthand lead generation engine that powersTours, Cruise, Ultraluxe, and future travel products built for our affluent audienceacross the US, Canada and international.

Based out of Kensington’s HQ, you’ll sit at the epicentre of the business:reporting tothe SVP Marketing andworking alongside theexecutive team, with direct visibilityand impactinto every decision that shapes where Kensington grows next.

What You’ll Own

Brand & Storytelling

• Elevate Kensington’s voice and presence in luxury travel across earned and owned channelsand lead Kensington Caresphilanthropic marketingas an expression ofourvalues.
• Lead PR as a growth lever, closing our share-of-voice gap against category leaders and building Kensington’s authority as the trusted luxury travel advisor.
• Lead Brand team inthe evolution of the Kensington brand,ensuringwe convey the value of each product in a customer centric way that iscohesive and decidedly Kensington.

Integrated Marketing Lead Gen

• Drivea customer-centric, agile planning approach across every productand ready to build launch plans forfuture travel productsthat are appreciated by our discerning clientele and always with clear KPIs and a test & learn culture.
• Build plans across all audiences understanding how we can turn our clientele intobrand ambassadors.

Content & Community

• Build the content engine, spanning social media, video, and webinars, that drives engagement, communitygrowth, and lead contribution acrossall audiences.

People Leadership

• Lead and motivate the Integrated Marketing team, spanning brand, content, and integrated planning.
• Ensure every team member has a challenging, rewarding role, with clear growth paths within Kensington’s flat, audience-led pod model, sitting alongside Marketing Ops, Agent & Partners, Acquisition, and Traveler and reporting to the SVP Marketing.
• Develop your team’s skills and careers, and model the collaborative, cross-pod leadership the organization runs on.

How Success Is Measured

Success isultimately measured by the leads and travel ouraffluent audience books with Kensington. Following thecustomer journey, we will be measuring theshare of voice growth, estimated PR media value,key digital journey KPIs and thesocial and webinar community engagement and growth. It also includesdriving growth of our impactfulKensington Caresdonations.

What You Bring

• 15+ years in integrated marketing, brand, or content leadership, with at least 10 years in leadership roles.
• Direct experience in PR, social media, and brand development.
• A track record of growing organic and earned channels (PR, social, content) alongside, not instead of, paid performance.
• Experience leading cross-product or multi-brand marketing planning at a company with a diverse portfolio and an entrepreneurial culture.
• Comfort operating with hard KPIs and budget accountability: you think like a marketer and report like a finance partner.
• Experience in luxury, travel, hospitality, or another considered-purchase category is a strong plus.

We provide a competitive compensation package with a strong pay for performance rewards approach. Employees have the opportunity to participate in incentive programs and compensation tied to business and individual performance. The actual compensation may vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. #LI-Hybrid

We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.