VP, Integrated Marketing

Kensington; Toronto; On-site; CAD 140,000 - 190,000; Full time

Benefits offered by this job

Incentive programs

Performance-based rewards

Job summary

Kensington Tours seeks an experienced Integrated Marketing Lead to guide PR, brand, content, and lead generation across our luxury travel platforms in the US, Canada and beyond.

Based at Kensington's HQ, you will report to the SVP Marketing, shaping a high-impact, data-driven growth engine and ensuring exceptional customer experiences across all products.

Qualifications

• 15+ years in integrated marketing or content leadership.
• At least 10 years in leadership roles.
• Experience leading cross-product or multi-brand marketing planning.
• Proven track record of KPIs and budget accountability.
• Experience in luxury travel, hospitality, or a similar category is a strong plus.

Responsibilities

• Lead Integrated Marketing spanning PR, brand, social, content, community growth and lead generation.
• Drive brand storytelling and Kensington's voice across earned and owned channels.
• Build plans with clear KPIs and a test & learn culture.
• Lead and motivate the Integrated Marketing team with clear growth paths.

Skills

Integrated marketing leadership

Brand strategy

PR & media relations

Content & social media

People leadership

Data-driven decisions

Tools

Marketing automation

CRM systems

SEO/SEM

Job description

Kensington delivers the world’s most personal travel experiences. We bring to life each client’s desire to travel in a way that’s tailored specifically for them, in the company of local private guides who ensure that they enjoy the authentic best of their destination. The result is a unique journey rich in memories that last a lifetime!

We achieve this because of our extraordinary people, passionate experts with deep knowledge of their destinations. They are what enables us to deliver remarkable experiences in over 120 countries worldwide, and across each of our businesses – Private Touring, Cruises, Villas, Yachts, Expeditions, Ultraluxe Land, Private Jets, and Air.

To learn more about Kensington, visit kensingtontours.com.

The Opportunity

Kensington Tours has built one of the most trusted names in luxury travel, and we're ready to take it further. This role sits at the center of that next chapter where we will turn a thriving successful business into an unmistakable luxury brand a growth engine that runs on customer experience and trust rather than paid clicks.

You will lead Integrated Marketing: spanning PR, brand, social, always-on content, community growth and lead generation engine that powers Tours, Cruise, Ultraluxe, and future travel products built for our affluent audience across the US, Canada and internationally.

Based out of Kensington's HQ, you'll sit at the epicentre of the business: reporting to the SVP Marketing and working alongside the executive team, with direct visibility and impact into every decision that shapes where Kensington grows next.

What You'll Own

Brand & Storytelling

• Elevate Kensington's voice and presence in luxury travel across earned and owned channels and lead Kensington Cares philanthropic marketing as an expression of our values.
• Lead PR as a growth lever, closing our share-of-voice gap against category leaders and building Kensington's authority as the trusted luxury travel advisor.
• Lead Brand team in the evolution of the Kensington brand, ensuring we convey the value of each product in a customer centric way that is cohesive and decidedly Kensington.

Integrated Marketing Lead Gen

• Drive a customer-centric, agile planning approach across every product and ready to build launch plans for future travel products that are appreciated by our discerning clientele and always with clear KPIs and a test & learn culture.
• Build plans across all audiences understanding how we can turn our clientele into brand ambassadors.

Content & Community

• Build the content engine, spanning social media, video, and webinars, that drives engagement, community growth, and lead contribution across all audiences.

People Leadership

• Lead and motivate the Integrated Marketing team, spanning brand, content, and integrated planning in a collaborative and results drive manner.
• Ensure every team member has a challenging, rewarding role, with clear growth paths within Kensington's flat, audience-led approach, partnering with marketing leaders of Marketing Operations, Agent, Acquisition, and CRM reporting to the SVP Marketing.

What Success Looks Like At Kensington

Success is ultimately measured by the leads and travel our affluent audience books with Kensington. Following the customer journey, we will be measuring the share of voice growth, estimated PR media value, key digital journey KPIs and the social and webinar community engagement and growth. It also includes driving growth of our impactful Kensington Cares donations.

What You Bring

• 15+ years in integrated marketing, brand, or content leadership, with at least 10 years in leadership roles.
• Experience leading cross-product or multi-brand marketing planning at a company with a diverse portfolio and an entrepreneurial culture.
• Track record of driving KPIs and budget accountability: you think like a marketer and report like a finance partner.
• Direct experience in PR, social media, brand and content development.
• Experience in luxury, travel, hospitality, or another considered-purchase category is a strong plus.

We provide a competitive compensation package with a strong pay for performance rewards approach. Employees have the opportunity to participate in incentive programs and compensation tied to business and individual performance. The actual compensation may vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training.

We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.

The Range Group may use artificial intelligence throughout the recruitment process to screen, assess or select applicants for this position. These tools assist our hiring team but do not replace human judgment. Final hiring decisions are ultimately made by the hiring team.

We thank all candidates for their interest, however, only those selected for an interview will be contacted.