CRM Strategist

Kiokii and...; Markham; On-site; CAD 70,000 - 100,000; Full time

Job summary

Kiokii Inc is seeking a CRM Strategist to lead retention, loyalty, and lifecycle marketing across our retail channels. You will leverage segmentation and automation to drive growth and customer loyalty.

The role focuses on developing and executing CRM strategies, managing lifecycle campaigns, and delivering insights to improve performance. A strong background in analytics and a customer-centric mindset is essential.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 5+ years of experience in CRM, retention marketing, lifecycle marketing, or loyalty programs.
• Experience in retail, beauty, ecommerce, or consumer-focused industries.
• Strong understanding of customer segmentation, personalization, and marketing automation.
• Experience with CRM and loyalty platforms such as Klaviyo or similar tools.
• Strong analytical, project management, and communication skills.

Responsibilities

• Develop and execute CRM, retention, and loyalty strategies aligned with business objectives.
• Build customer segmentation frameworks and personalized customer journeys across email, SMS, and other owned channels.
• Manage lifecycle campaigns including cart abandonment, browse abandonment, loyalty engagement, post-purchase communications, replenishment reminders, and win-back programs.
• Drive customer communication calendars and retention-focused promotional initiatives.
• Analyze customer, campaign, and loyalty performance to identify trends and growth opportunities.
• Develop reporting dashboards and provide actionable insights to support business decisions.
• Monitor program performance and recommend improvements based on customer behaviour and business results.
• Manage CRM platforms, customer segmentation, automation workflows, and database health.
• Ensure compliance with privacy regulations and CRM best practices.

Skills

CRM strategy

Customer segmentation

Personalization

Marketing automation

Analytics

Communication

Education

Bachelor’s degree in Marketing, Business, Analytics, or related field

Tools

Klaviyo

Job description

Kiokii Inc is a premier one-stop retail platform offering Asian trendy products in North America. We provide a huge selection of high-quality and top-hit products from Asia including cosmetics, skincare, beauty, accessories and lifestyle. With our rapid growth, we have 28 stores across North America to-date and more to come!

We are looking for a CRM Strategist to join our Marketing team!

About the Role

We are looking for a strategic, analytical, and customer-focused CRM Strategist to lead customer retention, loyalty, and lifecycle marketing initiatives across our retail channels. You will leverage customer insights, segmentation, and automation to drive long-term business growth and customer loyalty.

CRM Strategy & Lifecycle Marketing

• Develop and execute CRM, retention, and loyalty strategies aligned with business objectives
• Build customer segmentation frameworks and personalized customer journeys across email, SMS, and other owned channels
• Manage lifecycle campaigns including cart abandonment, browse abandonment, loyalty engagement, post-purchase communications, replenishment reminders, and win-back programs
• Drive customer communication calendars and retention-focused promotional initiatives

Analytics & Optimization

• Analyze customer, campaign, and loyalty performance to identify trends and growth opportunities
• Develop reporting dashboards and provide actionable insights to support business decisions
• Monitor program performance and recommend improvements based on customer behaviour and business results
• Manage CRM platforms, customer segmentation, automation workflows, and database health
• Ensure compliance with privacy regulations and CRM best practices

What You'll Need

• Bachelor’s degree in Marketing, Business, Analytics, or a related field
• 5+ years of experience in CRM, retention marketing, lifecycle marketing, or loyalty programs
• Experience in retail, beauty, ecommerce, or consumer-focused industries
• Strong understanding of customer segmentation, personalization, and marketing automation
• Experience with CRM and loyalty platforms such as Klaviyo or similar tools
• Strong analytical, project management, and communication skills
• Passion for customer experience, data-driven marketing, and retail growth

Vacancy type: New

Kiokii Inc. is an equal opportunity employer. If you require accommodation during the interview process, please contact Human Resources.

The Company utilizes AI-assisted technology in the initial screening of resumes to enhance efficiency and consistency in the recruitment process. This technology does not make hiring decisions independently. All applications are subject to human review prior to any employment decision.