Leasing Manager

Cogir Senior Living; Winnipeg; On-site; CAD 45,000 - 70,000; Full time

Job summary

Cogir Senior Living in Manitoba is seeking a Leasing Manager to lead the sales program for a retirement community, aiming to meet occupancy and revenue targets. You will drive tours for prospects and families, coordinate with the General Manager and regional team, and maintain a strong lead base with a disciplined CRM process.

The role requires at least two years in direct sales, strong relationship building, and experience in strategic sales planning.

Qualifications

• At least two years of direct sales experience.
• Strong customer relationship building skills.
• Experience developing and executing strategic sales action plans.
• Experience using a CRM system (e.g., Yardi).
• Reliable transportation and ability to travel within the local community.
• Flexible hours including evenings and weekends.
• Event management experience is an asset.
• Experience with media management.

Responsibilities

• Promote the retirement community through outreach, marketing and events.
• Conduct tours with prospects, families and influencers to showcase the community.
• Coordinate compelling tours with the General Manager and management team to sell the advantages of the community.
• Manage the lead base and move leads through the process.
• Maintain the CRM system (Yardi) data up to date and accurate.
• Manage the sales process using the Cogir Way to Sell and close qualified prospects.
• Assist in the development of the annual sales and marketing plan for the community.
• Stay current on competitor data, market and industry trends.
• Master and utilize sales standards and communications systems.
• Uphold and promote the organization’s values and Code of Conduct.
• Complete all other duties as assigned.

Skills

Direct sales

Customer relationship building

Strategic sales planning

Sales process management

Evenings/weekends availability

Tools

Yardi CRM

Job description

Cogir Senior Living manages retirement residences across the country. We offer a range of senior living options including independent living, assisted living and memory care.

For over 25 years, we have dedicated every day to the happiness of retirees.

Human Focus - Creativity - Excellence

We're seeking individuals with a purpose and passion for life and who are looking for meaningful work that will make a real difference.

Mission

The Leasing Manager is the sales professional of the Retirement Community responsible for the overall sales program to meet and exceed budgeted occupancy and revenue targets.

Key Outcomes

• Meet and exceed occupancy targets
• Maximize revenue per available suite (REVPAS)
• Contribute to a high level of Resident Satisfaction
• Maintain a well- developed lead base
• Maintain a high conversion ratio of prospects
• Meet required sales standards

Key Responsibilities

• To promote the retirement community through outreach, marketing and the coordination of events that showcase and promote the retirement community as a residence of choice
• To conduct tours with prospects, families and influencers to effectively communicate features and advantages of the community as a residence of choice
• To work with the General Manager and members of the management team to coordinate compelling tours and to sell the advantages of the community
• To manage the lead base; developing and qualifying leads and moving leads through the process.
• To maintain the CRM system (Yardi) data up to date and accurate
• To manage the sales process, using the Cogir Way to Sell, and effectively close qualified prospects
• To assist in the development of the annual sales and marketing plan for the community, in conjunction with the Executive Director and Regional Team
• To remain current on competitor data, market and industry trends
• Master and utilize sales standards and communications systems
• Uphold and promote the organization’s values and philosophy relating particularly to ethics, morality and integrity as set out in our Code of Conduct
• To complete all other duties as assigned

Required Education, Credentials and Experience

• At least two (2) years of experience and proven success in direct sales
• Customer and relationship building focused sales experience
• Experience in the development and execution of strategic sales action plans
• Experience and ability in common business applications, including a CRM system
• Must have reliable transportation and be able to travel within the local community
• Ability to work flexible hours (evenings and weekends as required)
• Event management experience is an asset
• Experience with media management

Cogir is committed to ensuring that all employment practices are inclusive.

As an organization we are committed to providing and arranging accommodation for candidates upon request.