Lead - Product Marketing Management

CloudVital; Toronto; Hybrid; CAD 110,000 - 150,000; Full time

Job summary

Cloudvital in Toronto is seeking a Lead Marketing Manager with a strong SaaS, B2C and B2B track record to independently lead strategy and launches, plus some management responsibilities.

You will own Corporate and Product Marketing, promote the Cloudvital brand and Raise the Stars Edu-Tech product, and collaborate with Design, Social, Web and Development teams every day.

This in-office role supports a hybrid schedule with 20–25% remote work and reports to the Founder.

Qualifications

• Proven track record in SaaS marketing across B2C and B2B.
• Experience designing and executing product launches.
• Strong leadership and cross-team collaboration.
• Analytical with data-driven decision making.
• Ability to work in a fast-paced startup environment.

Responsibilities

• Lead new product launches and promotions across channels.
• Own corporate and product marketing strategy and brand promotion for Cloudvital.
• Collaborate with design, social, web, and development teams.
• Manage budgets and hiring inputs with leadership.

Skills

SaaS Marketing

B2C Marketing

B2B Marketing

Product Launch Strategy

Team Leadership

Education

Marketing qualification (preferred)

Tools

LinkedIn

Instagram

Facebook

YouTube

TikTok

Google Analytics

Google Business Profile

Job description

We are a Toronto-based Product Development and Software Engineering company with a decade of double-digit growth and a presence in the US and Canada.

To support our growth and development, we are looking for a Lead Marketing Management with a strong SaaS, B2C, and B2B Marketing track record and the capability to independently lead the strategy and execution of new Product launches along with some management responsibilities.

The lead will be responsible for Corporate Marketing, including overall responsibility for Corporate and Product Marketing and promotions of our brand - Cloudvital, as well as Products like Raise the Stars Product (B2C in the Edu-Tech space) and inputs into new Product Feature Development, working along with the Social Media, Design and Web, and Development Professionals currently working on the initiatives.

The Lead will report to the Founder and will need to be self-driven and will work closely with the Design Lead and the Talent Lead.

Job Type:

Full-Time/ Contract

Job Location:

Downtown Waterfront Toronto (In-office on most days; About 20-25% remote work is possible)

Culture:

We are a high-velocity, dynamic Start-up with a culture of people owning functions and running with it. We are not a staid 9 - 5 workplace. Our employees work across 3 time zones. This is an ideal position for someone who wants to grow with the brands and is willing to bring the talent, ideas, and commitment required to achieve remarkable success!

Responsibilities:

New Product Launch & Promotion (60%):

• Establishing Trust & Authority- Social Proof: Consistently collect testimonials and reviews from satisfied parents and students to build Trust & credibility.
• Showcase Expertise: Share subject matter content created by the Product team on platforms like Instagram, TikTok, or YouTube to position yourself as a knowledgeable source.
• Digital & Search Visibility- SEO and AI Search algorithm optimization: Create and optimize a Google Business Profile so local parents can easily find you when searching for nearby tutors.
• Website & Booking: Market the website landing pages that highlight your Unique Value Proposition (UVP), keeping it highly scannable and featuring an easy-to-use scheduling system.
• Paid Ad Campaigns: Use platforms like Facebook or Instagram to target parents and Professionals based on location and other key target demographics, using data to optimize strategies and improve ROI.
• Planning and executing a corporate Marketing plan to further our Corporate Lines of business covering Professional Services, Technical Resourcing, and Software Services.
• Campaign Design, Development & Execution:
• Planning, executing, and tracking the performance of social media campaigns, collaborating with other teams as needed on LINKEDIN, Facebook, Instagram, YouTube, TikTok, and similar media.
• Content Creation & Curation:
• Developing and scheduling engaging content (text, images, videos) for different platforms, ensuring it aligns with the brand's voice and goals in collaboration with the Design Lead.

Management (30%):

• Promoting the campaigns to attract Technical Talent and full cycle management including Job Postings, making shortlists of suitable candidates, doing interviews along with Technical Leads and helping the management team make decisions with final shortlisting and hiring.
• Working with the Admin and Finance Lead for budget and Commercial items related to spend, and salaries etc.

Qualifications

• A Marketing qualification is preferred, but more importantly, a track record of success is important!
• Experience - The number of years is not as important as what you have achieved and a proven track record.
• Experience in SaaS Technology platforms - B2C and B2B Technology Technical Resourcing services with proven success in marketing them is a plus.
• A Successful track record of designing and running Digital campaigns over social media and LinkedIn.
• Attention to detail and strong time management skills;
• Strong analytical approach, problem-solving skills, and ability to operate in a fast-paced environment.

Location:

Downtown Toronto, Waterfront Area.

This is an in-office position at our Corporate Office on Queens Quay East, Toronto location with great views of the waterfront and the city. People interested in only remote work do not need to apply.